UK packaging webinar title

The UK Packaging Sector Webinar – Opportunities and Challenges

Few sectors have been affected greater by the COVID-19 pandemic than the packaging sector. The increased demand on food packaging with the upsurge of people eating at home and companies forced to rethink their packaging as minimalism made way for health and safety, the packaging sector was forced to change quickly to the ‘new normal’.

Now as a post-pandemic world looks somewhat in sight, it’s time to reassess the UK market and re-evaluate how Irish packaging suppliers can take advantage of the £11 billion UK packaging sector.

In this webinar, Andrew Finch, UK Packaging Consultant examines the UK packaging sector and discusses:

  • State of the UK market post-COVID-19 and post-Brexit

  • Opportunities for Irish packaging providers in the market

  • Latest demands from UK multiples and key industry stakeholders

  • Sustainability outlook in the UK

  • How to best engage UK packaging buyers

Gain key business insights with our on-demand UK webinar series.

    Evolve UK – Construction Business Risk in Ireland & the UK post Brexit

     

    Enterprise Ireland, Blake Morgan and LK Shields invite you to this unique Brexit webinar which will discuss the legal ramifications of Brexit for the UK and Irish construction markets.

    The discussion will also include the economic and legal impacts of a “no deal” Brexit on the construction sector as well as commentary on the current state of negotiations.

    The event will feature

    Anne Corr, Construction Market Advisor for Enterprise Ireland.

    Richard Wade, Partner & Head of Construction at UK law firm Blake Morgan

    Jamie Ritchie, Partner in the Projects and Construction Team at Irish law firm LK Shields

    Webinar Landing Page

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    The lion’s share of French business happening in Lyon

    As the UK has left the European Union, France is now Ireland’s closest neighbour in the bloc and Claire Tobin Mercier, Senior Market Advisor at Enterprise Ireland, Lyon, says the strong trading history and good relationship between our two countries makes France an ideal environment for Irish investors.

    “France boasts the presence of large indigenous companies across multiple sectors along with a high number of decision centres for multinational companies, which are very much aligned with Irish capabilities,” she says.

    “For the second consecutive year, France is Europe’s number one destination for foreign direct investment with 23 important new projects announced weekly throughout 2020. These opportunities add to the huge €100bn investment envelope made available by the French government for post-Covid economic recovery to be spent in areas such as sustainability, infrastructure and digital transformation.”

     

    Looking to Lyon

    Tobin Mercier, who joined Enterprise Ireland in 2019, having originally moved to Lyon to establish the subsidiary of an Irish medical diagnostics company, went on to develop her own consulting business helping foreign companies get a foothold in the French market. So, she has a deep understanding of the capabilities for Irish industry within the region and says there is much scope for business development.

    “France represents a big and vibrant market on our doorstep and our relationship with the French has always been healthy and filled with mutual respect,” she says. “However, people often think of Paris when they consider doing business in France, but Lyon is regarded as the most ‘business-friendly’ city here. It has a fantastic geographical position, being bordered by both Switzerland and Italy, and is serviced with a highly developed infrastructure for air, rail, road, and river transport. In addition, the region has many similarities with Ireland, including its size, industrial ecosystem and many SMEs are also family-owned businesses.

    “The fact that several Irish companies have already set up businesses in this area is indicative of the potential the region represents – and some of the Irish players who have substantial presence include Life Scientific, Amarenco, Kingspan, Icon, Smurfit Kappa, Grant Engineering and Tricel.”

    Lyon is the capital of the Auvergne Rhône Alpes region, which is the second strongest economic region in the country. It is the birthplace of life sciences in France and is home to many big names in the industry, including Sanofi Pasteur, Boehringer Ingleheim, Medtronic and BioMérieux, which helps to drive the local economy.

     

    Sectoral expertise across life sciences and clean technology

    “It is also the top vaccine production centre in the world and recognised as a benchmark region on immunology, infectious diseases, diagnostics and veterinary health,” says the market expert. “In addition, it is one of Europe’s most important clean technology development regions and on this basis, allocates more money to renewable energy than any other region of France, making it a place of great business opportunity for testing innovative environmental solutions in energy transition and efficiency, mobility of the future and circular economy.”

    The area is also the second most important digital hub in France and the top industrial region, with a dense network of industrial corporations, SMEs, and innovative start-ups. And due to its strategic location, the logistics and transport sector is also particularly strong.

     

    Covid-19 impact

    Of course, the pandemic has had an impact, which can be seen in the dramatic drop in GDP of 8.3%, the largest ever measured here. But while 320,000 jobs have been lost, this figure is considerably lower than the 600,000 job losses which were predicted last year and is a result of the massive take-up of the partial unemployment measures put in place and also the much stronger performance of the economy in the last quarter of 2020.

    “Overall, French purchasing power did not suffer from the pandemic and in fact, the French people have saved an extra €111bn in comparison to 2019,” says Tobin Mercier. “So, there is hope on the horizon and I would encourage Irish companies to seriously look at the French market as a territory offering great opportunities for those who want to grow their export sales.

    “The ‘Irish friendly’ environment which is very prevalent here should be taken advantage of and if you are thinking of doing business in France, invest some time in research as the French market requires some investment at the start, and it can take some time to get a foothold, but once in, you will find a favourable and loyal business environment.”

    For more information on doing business in France, visit Enterprise Ireland’s French market page.

    Enter the Eurozone

    How Enter the Eurozone is helping Irish companies just like yours to do just that

     

    Companies all over Ireland are winning new business across Europe with the help of Enter the Eurozone, an innovative business development programme from Enterprise Ireland that provides tailored market entry support.

    The five-month programme was launched in 2019 and is currently on its fifth intake.

    To date 102 companies have come through it. Of these 37 have taken steps towards operating in European markets.

    “When you consider that typical business to business cycles take 18-months to complete, and that the bulk of participants have been on the programme during Covid, that’s a remarkable success rate,” says Paul Browne, Programme Manager International Partnering at Enterprise Ireland, who runs Enter the Eurozone.

     

    Opportunity on your doorstep

     

    The programme is designed to help Irish companies take advantage of the fact that one of the most dynamic, prosperous and stable markets in the world is on their doorstep.

    “As a region with a population in excess of 340 million, the opportunity the Eurozone presents to Irish business is enormous,” he adds.

    “Yet we are still merely scratching the surface. Despite the fact that the Eurozone has five times the population of the UK, it has less than two thirds of the exports from Irish companies.”

    Brexit has encouraged many businesses to see the Eurozone with fresh eyes, appreciative of the fact that it offers a single market, freedom of movement for people, goods and services, a single currency, regulatory alignment and zero customs barriers.

    “The Eurozone offers significant and untapped opportunities for Irish companies and Enterprise Ireland has developed a unique programme to help you take advantage of them,” says Browne.

     

    Market entry plan

     

    The five-month programme opens Europe’s doors to ambitious Irish exporters. It is delivered by ESMT European School of Management and Technology, Berlin, Germany’s number one business school.

    It is supported by IMS Marketing, seasoned providers of one-to-one business advice for those developing a European market entry plan.

    “In developing the programme, we recognised that while management teams know training is great, what they really want to know is what will it mean for their business,” says Browne.

    “So, at the end of this programme, each participant comes out with a clearly defined market entry plan bespoke to their business. It contains clear, practical steps which, if taken, will see them win contracts abroad.”

     

    Enterprise Ireland’s Eurozone team, based in market, then works with the client to help them to execute that plan, backed by its network of in-market expertise.

     

    Unique products and services sought

    Irish companies have unique products and services in an array of areas, including software, data centre systems, medical devices, and ag-tech.

    “We take for granted that our companies are exposed to US multinational companies without realising that it gives us enormous advantages in terms of experience, standards and service levels. Irish companies are already selling to the best in the world at home. That level of expertise and experience is sought all over Europe too,” he adds.

    Campion Pumps in Tipperary used the Enter the Eurozone programme to develop a market entry strategy for Italy.

    Its experience in pumping equipment led it to develop software that allows pumps to communicate with computers. It has hundreds of pumping station customers linked to its cloud-based server. What’s innovative about its solutions is that its software can work with anyone’s equipment, providing it with a valuable USP (unique selling point).

    Having a unique solution is hugely compelling, in any market, says Browne. “If I go to a potential customer in, say, the Netherlands, the first thing he or she will say to me is ‘Why should I buy from you, when I’ve five guys down the road I could go to? But when you go in pitching something that is innovative and unique, why wouldn’t they talk to you?”

    In Leitrim, Archway Products already had success working with local authorities in the UK, attracted by its highly innovative, cost effective and environmentally sound processes for fixing road defects.  The inventor of the Roadmaster Spray Injection Patching machine, which fixes all types of road defects, is now gaining traction in Germany too.

    Shamrock Farm Enterprises, a maker of equine and agricultural supplements, also in Tipperary, recently secured a distributor in France.

    Louth firm Aphix Software has developed an integrated suite of eCommerce and mobile ordering products.

    “Any solution that helps with stock control, and whose software helps you move online, is a pitch to which a lot of companies across the Eurozone are very open to now,” says Browne.

    Applied Concepts, Ireland’s sole manufacturer of CE approved blasting machines, has already developed an international presence, driven by innovations such as a compressed air machine that sits on a tractor and uses less carbon.

    “Ireland is already renowned for food, so if you are going to Europe and say your farm equipment is terrific too, people will listen,” says Browne.

     

    Start your export journey

    His message to innovative Irish businesses looking to start their export journey is clear.

    “Enterprise Ireland is very open to helping companies that want to export. We have a range of programmes and workshops to help, including Enter the Eurozone. Remember, it’s companies like yours that are doing this, so get in touch,” he adds.

     

    To find out how you could expand into the Eurozone, see our Enter the Eurozone Programme.

     

    Getting There: Strategies to promote gender diversity in business

    At Enterprise Ireland, we have long since recognised that one of the keys to optimising our start-up sector in Ireland is to boost gender equality in business.

    Diversity in business is vital to reflect our modern, global economy and create growing, sustainable companies. Extensive international research has shown that diversity increases innovation and creativity, while research from McKinsey & Co revealed that gender diversity leads to improved productivity and increased profitability.

    However, promoting gender diversity takes work. “Back in 2011, only 7% of our High-Potential Start-Ups (HPSUs) included a woman on the founding team,” says Sheelagh Daly, Entrepreneurship Manager at Enterprise Ireland. “Seeing this, we put in place specific goals and plans to increase this, and now, in 2020, 24% of our HPSUs have a woman founder.”

    While Enterprise Ireland is well known for its entrepreneurship supports for women, increasing gender diversity in business leadership is a relatively new objective. Towards the end of 2018, Enterprise Ireland embarked on research to look at the broader issue of women in business to assess the current situation in Ireland and to see what could be done to improve the situation. The research revealed some unsettling statistics: that less than 20% of CEOs were women, falling to 9% in larger companies; that Ireland had the highest gender gap in self-employment in the EU; and that less than 10% of venture capital funding was going to companies with female founders. The research led to the publication of the Enterprise Ireland 2020 Action Plan for Women in Business.

    “The plan has four objectives,” explains Sheelagh. “To increase the number of women becoming entrepreneurs, to increase the number of women founders in HPSUs, to increase the number of women-led companies growing internationally, and to increase the number of women in senior leadership positions in companies in Ireland. All these objectives are inter-connected, so to achieve one of them you need to achieve all of them.

    “We’ve set ambitious targets for ourselves – we’d like to double the number of women-led companies in the export market by 2025.” says Daly.

    Promoting female entrepreneurs

    While the figures have improved immensely over the past few years, it’s clear there are still some physical and psychological barriers that pose more of a challenge for women in business. For instance, women still bear the brunt of unpaid work in Ireland; in 2019, the ‘Caring and Unpaid Work in Ireland Report’ from the Irish Human Rights and Equality Commission and the Economic and Social Research Institute revealed that 45% of women provide care for children and older adults on a daily basis, compared with only 29% of men. Networking opportunities, mentors and the visibility of women leaders in enterprise have also been identified as important for women in business.

    “One of the initiatives we developed to address the barriers to funding for women founders is a women-specific call for the Competitive Start Fund (CSF), a fund for early-stage start-ups with the potential to turn into HPSUs, with specific CSF calls for women entrepreneurs. In 2020, 42% of the CSF projects awarded were led by female founders.” says Daly.

    “We also offer the ‘Innovate’ accelerator programme for women entrepreneurs which provides mentoring and a chance for women entrepreneurs to network and learn from each other.

    This is also what is done in Going for Growth, an initiative supported by Enterprise Ireland to offer peer support along with the mentoring piece from successful women entrepreneurs through interactive round table sessions.”

    “Another important initiative is the Part-time Key Manager Grant, which we introduced last year to facilitate the recruitment of part-time senior managers. The grant is available for both men and women, but aims to attract more women to senior management roles.”

     

    Accessible help

    While the specific female entrepreneur supports outlined above give gender equality a significant boost, a key aim at Enterprise Ireland is to make every programme accessible for all. For instance, the first stop for most entrepreneurs is Ireland’s network of Local Enterprise Offices (LEOs), with 31 offices in the country. The New Frontiers programme is delivered on behalf of Enterprise Ireland by Third Level Institutes in 16 locations around Ireland and helps entrepreneurs develop their business in readiness for further investment without significant financial risk.

    “We see really strong companies led by women at every stage of their journey,” says Sheelagh. “The supports are there, and we are really keen for more women to avail of those supports. I do believe that there are a lot of women with great ideas and the ability to put them into action; it’s then about the confidence to take that leap and use supports like the New Frontiers programme and aids from the LEOs. Those supports are there and can lessen the risk for both men and women when developing a new business.”

    “Through these initiatives, Enterprise Ireland seeks to address the challenges facing women in business and to inspire and accelerate the growth of Irish businesses by advancing gender diversity in leadership teams and excellence in our start-up sector.”

    The eCommerce boom in Germany

    Germany has always been a nation of online shoppers, but Covid-19 has seen eCommerce become even more deeply rooted in society – with 65 million people, or 80% of the German population, now purchasing online on a regular basis.

    And as the country has the largest economy and consumer market in the Eurozone, Cathy O’Shea, Market Executive for Trade Development, Germany, at Enterprise Ireland says it couldn’t be more important to Irish companies.

     Popularity of online shopping to continue

    Huge German digital retailers like Zalando will be familiar to fashion-forward Irish consumers, or those who work in their Dublin offices, as the multi-national mega-retailer took in profits of nearly €8 billion in 2020 alone,” she says. “But this is only the tip of the iceberg in the German eCommerce boom, as store closures due to the Covid-19 pandemic didn’t just create a new wave of online shoppers, it also activated a new wave of online shops. So while stationary retailers were forced to close their doors amid varying levels of lockdown, this has made the eTail environment more competitive than ever.”

    This, she says, is reflected across the whole Eurozone, which saw record-breaking eCommerce sales of €717 billion last year – and highlights the Eurozone opportunities on our doorstep and the benefits of accessing the biggest free trading area globally with little friction.

     

    Irish businesses successfully trading in Germany

    The market expert says virtual selling and digital networking are not going anywhere fast. So if you’re missing a virtual sales capability, you have a skills gap. But there are a number of Irish companies with very successful business relationships in Germany.

    “Increased competition means that eCommerce retailers need to pay critical attention to every customer touchpoint and focus on excellence behind the scenes to stand out from the crowd,” she says. “So there is a clear demand for innovative solutions which help connect online retailers to their customers.

    “Over the last year, we’ve really seen eCommerce and Retail Tech innovations out of Ireland grow their business in the DACH region, one example being Luzern – a leading eCommerce platform and related services provider, specialised in delivering innovative strategies for Amazon Marketplaces.

    “Nowadays, up to 70% of product searches begin on Amazon, making it the largest search engine for eCommerce. Essentially, if you are a growing brand, Amazon is a must for getting discovered by new customers and this is where Luzern comes in – they help companies to reimagine their Amazon strategy and find new ways to protect their brand, while also increasing their online revenue.”

    Opportunities for innovative Irish firms

    According to O’Shea, Luzern isn’t the only Irish company making its presence felt in the German market.

    ChannelSight is another great example and is one of the fastest growing Irish start-ups in 2021,” she says. “Their software is used by hundreds of brands across 65 countries, and they have experienced particularly rapid growth over the last year as the explosion of online retail has prompted brands to invest in eCommerce technology.

    “In the DACH region, it works with multinational brands such as BSH, one of the global sector leaders in home appliances, and Tado, an emerging technology company and European leader in intelligent home climate management. So it is great to see German retailers embracing Irish solutions and seeing significant growth as a result – and these are just two companies of many. For any other businesses wishing to avail of eCommerce opportunities in the Eurozone region, Enterprise Ireland can support them in accessing the market.

    “And in Germany, Austria, and Switzerland, there are distinct pros for Irish companies looking to export as Irish SMEs are tech savvy, and digitisation is on top of the political agenda in German-speaking markets. As well as that, Irish companies react fast, deliver on time and are quick to pivot when hardship strikes – this reactivity and reliability goes a long way when doing business in the DACH region.”

     

    Research is vital

    But despite the fact that there is an Irish advantage in the region, the market executive says that buyers have high standards and Irish companies need to be able to show their commitment to the market and come prepared if they are to win business.

    “The value proposition needs to be clear, well-defined, and specific in order to make an impression,” she advises. “And as a Market Executive in Enterprise Ireland’s Düsseldorf office, my role involves supporting Irish client companies to access market opportunities in the DACH region – so market research, buyer introductions and in-market connections are all areas that we can assist with across the whole Eurozone – even in the virtual environment, securing some face time with the right decision maker can go a long way.

    “This is why we built a virtual 1:1 networking into our digital Consumer-Centric eCommerce event which took place on June 10th. The event was all about the German perspective on the eCommerce market right now, looking at the trends, pain points and opportunities the future will bring in this area. It’s an exciting time to be selling online and it’s going to ignite some big conversations and we wanted to accommodate that.”

    Enterprise Ireland’s Market Research Centre offers world class market research reports to help inform market strategy. To find out more about doing business in Germany, visit our German Market page.

    A young man in a warehouse using his laptop to research his EORI number

    Customs – What is an EORI Number used for?

     

    The Economic Operators Registration and Identification (EORI) number allows businesses to import or export with countries outside the European Union. It is a unique reference number recognised by all EU member states and is a requirement on all customs declarations.

    First introduced in 2009, the EORI number is a common reference number for interactions with the customs authorities in any EU Member State. All Irish numbers are prefaced with the prefix IE and contain eight characters. It is closely aligned to your VAT number but requires a separate EORI registration with Revenue.

     

    Register for your EORI number

    To obtain your number, companies can register directly through Revenue. If you are already registered on Revenue Online Service (ROS), you can register within a matter of minutes. Once the registration is complete, the number is active immediately.

    If you believe that you already have one, this can be verified by simply checking the EORI number validation service. Insert your VAT number prefixed by “IE” and select validate.

    Revenue has support for companies that have questions about their process. Visit Revenue’s website for the relevant contact details.

    Key questions to ask at your German Market Advisor meeting

    Successfully selling into the German market earns you credibility internationally and can be a gateway to many other overseas markets.

    If you are considering doing business in Germany, your first step should be a call with our team in Düsseldorf.

      The questions below were designed to help Irish businesses get the best out of their first Market Advisor call

      • What is the awareness of Ireland in Germany?
      • What are the core sectors and what sectors should I avoid?
      • Will I need a local partner company?
      • What kind of obstacles should I expect when entering the German market?
      • What local competitors are active in Germany?
      • What taxes, charges or hidden costs should I be aware of?
      • Are there any social/political instabilities in Germany that could affect my business here?
      • Are there any environmental instabilities in Germany that could affect my business here?
      • What social norms should I be cognizant of when engaging in meetings with local people?
      • Will I need to set up an office in Germany?
      • Will I need to hire local staff?
      • Can I relocate Irish staff in this region?

      Set up a call with our team in Germany today

      For more, download our Going Global Guide 

      Enterprise Ireland’s top tips for entering the German market can be viewed by clicking the graphic below.

      Market Watch Industry Bulletin – Automotive

      The spread of the coronavirus led to an unprecedented collapse of many important car markets in terms of producers, their suppliers and the distribution channels across the globe . Work came to a standstill in almost all countries. But as severe as the slump was initially, the return of production is currently giving the industry hope. A large number of vehicle manufacturers and their suppliers were able to resume operations, albeit only to a limited extent. In addition, stabilization strategies and aid packages have been developed in recent months.

      In this latest industry bulletin, Enterprise Ireland has primarily surveyed leading market experts and industry leaders, and collected their views, gathering specific recommendations for companies, to stabilize, reset and recover from the current situation.

      Read the full report here.

      Evolve UK – Food and Drink Manufacturing Report

      The UK Food and Drink sector is the largest manufacturing industry in the UK and is worth an estimated  £31.1bn to the economy according to the Food and Drink Federation.

      This Evolve UK report provides an

      • overview of the UK Food and Drink Manufacturing sector

      • analysis of the key trends affecting the sector

      • profiles of relevant sub-sectors and regional manufacturing clusters

      We also published a sectoral webinar with expert insights provided by Fintan O’Leary, Managing Director, Levercliff. Watch the webinar here.

      The New UK – Succeeding in a Changing Market

      The UK Market is evolving. Irish companies are demonstrating incredible resilience in adapting to a changing landscape and are now looking to the future. Join our webinar on February 11th at 9am ‘The New UK: Succeeding in a Changing Market’.

      During this webinar we will be joined by a panel of guests to explore changes underway in the UK and Ireland’s unique relationship with this major market on our doorstep. Panellists include:

      • Julie Sinnamon, CEO Enterprise Ireland
      • Adrian O’Neill, Ambassador of Ireland to the United Kingdom
      • Andy Burnham, Mayor of Greater Manchester
      • Steve Rotheram, Mayor of the Liverpool City Region

      The CEO of Simon-Kucher & Partners, a leading global consultancy specialising in top-line growth strategies, will share his insights on how to succeed in this new world and profit levers to consider.

      The webinar will also see CEOs from a range of Irish companies including Dublin AerospaceEI ElectronicsVRAIEPS, and Gifts Direct/The Irish Store, sharing their UK growth strategies – inspiring others with growth ambition.

      Register to view our on-demand webinar.