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Sales & Marketing

Markets and customer needs are changing more quickly than ever and, post-pandemic, many Irish companies find that they need to market and sell their products and services digitally.

Enterprise Ireland can help your business to compete and grow in this changed marketplace with advice and consultancy support in areas like refocusing your value proposition, adapting pricing to maintain margins, and winning and growing customers online.

Exports will drive your business growth. Exporting is a critical element in your business strategy to enable your company to build and scale.

Upcoming events and webinars

Customer value proposition and pricing

Learn how to identify the sources of value that differentiates your product or service from the competition and develop a unique Customer Value Proposition for growth at this 1 day masterclass.

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First Steps to Export Success

6th March 9.30-10.30

This webinar provides key information to help businesses map out their first exporting steps with expert advice and insights on market opportunities, and an overview of available business supports.

Register now

Digital Lead Generation

This 3-hour intensive masterclass in Digital Lead Generation will help you develop a structured approach to your digital lead generation process and to better understand your market.

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Sales Pipeline Management

This masterclass will give you and your team the opportunity to implement a structured sales pipeline management process to increase conversion rates of prospect sales.

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Digital Strategies for international markets

October 2023

This in-person event will help you to position digital marketing at the centre of your international business strategy, and to effectively use the internet as a route to market.

Registration opens in Sept

Learn how Enterprise Ireland can support your business with our dedicated client solutions.


Market Research Centre

Enterprise Ireland’s Market Research Centre provides access to premium global business intelligence databases.

These insights help our client companies make more informed business decisions around market identification, assessment and validation.

Strategic Marketing Review

Enterprise Ireland’s Strategic Marketing Review (SMR) is a transformative programme for your senior management team, focusing on a market driven business strategy which will significantly impact your rate of scaling and international growth.

Digital Marketing Unit

The Digital Marketing Unit (DMU) helps export-focused clients to use the internet as a route to market and to develop a strategy to shape how they do business online.

The DMU provides a range of services, including strategic guidance, workshops and funding support.

Market Discovery Fund

Designed to help ambitious client companies of all sizes to enter new markets by providing up to €150,000 in funding.

The Market Discovery Fund supports companies in developing a viable and sustainable market entry strategy.     


Sales and Marketing supports

Enterprise Ireland’s strategic programmes help businesses to develop the sales and marketing skills to enable international growth.

Download your copy of the Sales and Marketing supports guide.

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