Skip to main content

Key questions to ask at your Italian Market Advisor meeting

Italy is the third-largest economy in the Eurozone and the fifth largest market in Europe for Irish exports.

To help you prepare, take a look at our suggestions of questions to ask your Market Advisor.

    • What is the awareness of Ireland in Italy and how is Ireland perceived?
    • What are the core sectors and what sectors should I avoid?
    • Will I need a local partner company?
    • Will I need one or more distributors/dealers if I want to cover the whole of Italy?
    • What kind of obstacles should I expect when entering this market?
    • What is the business culture in Italy? Is it different from Ireland and if so, in what ways?
    • How easy is it to communicate in English? Do I need to speak/understand Italian?  Do I need to have an Italian speaker in the company?
    • What local competitors are active in this market?
    • What social norms should I be cognizant of when engaging in meetings with local people?
    • Will I need to set up an office in the region? Will I need the help of a local expert to follow all the procedures?
    • Will I need to hire local staff? If so, how flexible is the labour market?
    • Can I relocate Irish staff in this region?

    Our Market Advisors are always available to support you and provide business expertise and on-the-ground knowledge.

    For more, download our Going Global Guide

    Enterprise Ireland’s top tips for entering the Italian market can be viewed by clicking the graphic below.

    • Share this article