Life Scientific: Partnerships powering success in a highly-regulated sector

The story of Life Scientific is one of perseverance in a complex industry, ingenious methods to prove a novel concept, and a leader with the utmost respect for the process and the people involved.

Nicola Mitchell is the founder and CEO of Life Scientific: a company that develops high-quality, off-patent crop protection products, giving farmers a speedier, cost-effective option.

We spoke with her shortly after she was announced as an EY Entrepreneur of the Year finalist to learn about the woman at the helm, the remarkable story of Life Scientific, and how Enterprise Ireland supports helped the company along the way.

“Samantha Power is actually my first cousin,” Mitchell says as she describes the strong women in her family as her major influences. “Samantha’s mother really influenced me when I was younger. She went to the States, and was the first woman in Ireland to get a high court ruling that she was allowed to bring her children with her.” Vera Delaney, the Irish-American academic, author and Democratic Party member’s mother was a nephrologist who, after tenaciously climbing the ranks in a male-dominated sector during the 1970’s and 1980’s, refused a top job in a Manhattan hospital because it would mean giving up the face time she had with her patients. Mitchell cites this integrity as powerfully influencing decisions she made throughout her career.

She credits her collegiate and later employment choices to her father, whose footsteps she followed by studying chemistry. He cautioned her not to accept a post in a large multinational corporation, but instead get a job in which she could learn and eventually build her own business. “In Ireland, for chemists, it’s all about multinationals, you’re doing manufacturing but have no sight of warranty or business aspects; you don’t do global stuff.” Her father had been what she describes as ‘a cog in a wheel’ in large multinationals, and Mitchell decided that she didn’t want to miss out on being global. “Why can’t we build a multinational in Ireland where we get to be global, where we get to do the R&D, where we get to build the brands?” With Life Scientific, Mitchell would go on to disrupt the regulatory landscape for off-patent agrochemicals from the unique R&D base she had built in Ireland.

After spending 10 years working in a generic agrochemical manufacturing company, absorbing everything she could, Mitchell set her sights on starting her business, knowing that it needed to manufacture something of true value. “I started Life Scientific in 1995 and from the get-go knew it couldn’t be a service business. If you really want to be big, you have to have products, that’s how you’ll scale, that’s how you’ll be exponential.”

Building a company with an expert offering

Two decades of learning the tricks of the trade from leading multinationals allowed Life Scientific to pinpoint precisely where it was strong, and where it could add the most value. “We knew that if we’d built the capability around regulation — a new field at the time — we could not just understand it, but know more than anyone else about a very complex, strategic area of the industry.”

Mitchell was always drawn to complexity. It’s what led her to challenge her team to reverse engineer the Coca-Cola recipe; to prove that they could not only take apart and recreate it but that they could take a fresh view with their product offering. In proving the point, they showed that they could offer farmers an identical product at a lower cost, and get it to them sooner being first to market.

Mitchell is quick to point out that it wasn’t just about capability; it was also about humility. “There’s a phenomenal level of innovation and professionalism in our industry, and it’s a privilege to be in it. So why would we think we could do anything better than the multinationals?”

Changing the rule book

Challenging the status quo meant more than having an impressive story to tell, it meant calling for the rules of the game to be changed, rules that to date, had been largely written by and for the big multinationals. The world is new; we have capabilities here we didn’t have before. We have an LC-MS [liquid chromatography-mass spectrometry] system that wouldn’t fit a room when I was growing up, that was almost prohibitive for a multinational or a university to have. Now, they sit on benchtops, and we can’t keep up with the capability. We had to take a fresh view.”

With a value proposition that was impossible to contest, doors that were to-date slammed shut began to open. The multinationals could no longer deny the science or the methods, and the business side of things started to make sense. “They could see we were much more nimble, flexible, fast, and entrepreneurial. So we’ve got some very good contracts, and that allowed me to pivot the model.”

Yet even with new contracts in place, Life Scientific felt the squeeze from the regulators. With the weight of a global brand and status behind them, the multinationals would attempt to get Life Scientific’s products withdrawn. “Multinationals are very clever, and they don’t want us really, we’re competitors.”

With an identical product and a transparent business came a sort of freedom; an ability to operate by different rules. “Regulatory submissions are complex. Knowing how to communicate, giving them a sense of who you are, your integrity, that you want the best, that you believe in your role as being a competitive choice for the farmer. So we thought if we put in the identical product, they don’t have to do any evaluation. If we can get them to accept an identical item molecularly, aren’t we simplifying things?”

Life Scientific ended its beginnings as a contract research organisation, offering services in product development and regulation, becoming an independent product company. “We got our first product authorised in France in 2012 and have gone from €2 million in revenue to €60 million today.”

Not the average day-to-day

Mitchell is proud of her EY Entrepreneur of the Year nomination and hopes that in entering the competition, she can raise the profile of Life Scientific and the innovative science they have developed.

During these turbulent times, the company is lucky to be mostly unaffected by COVID-19. They are operating in a space with one selling season, and thankfully, that had come and gone by the time the pandemic hit. Mitchell tells us that it has given companies like Life Scientific the opportunity to be appreciated once again. “The link between science and nutritious, sustainable food got lost. But now it’s becoming valued again.” But she feels that culturally, the company is suffering and will continue to suffer until they can operate together again. “Normally, I just look at somebody, and we have 10 ideas. Now I can’t see them, and for the new people coming in, who would normally absorb the energy and mimic what they’re seeing, that’s gone.”

Partnering for a successful future

Mitchell continues to look confidently towards the future. Her focus is on nurturing close relationships with company partners: the customers, suppliers and regulators with whom she speaks daily. Keeping these relationships blooming allows her to set and realise big goals, work with the best, move fast and scale.

“In the next five years, we’ll be at €250 million. We’ll be building capability, relationships and new markets. It’s quite a visible roadmap.”

Life Scientific will build important relationships in the area of big distribution to open up new markets; specifically, North and South America, though with different strategic approaches.

“We work with the best which will allow us to realise South America, which is rapidly growing and hugely exciting for us.”

For distribution companies in the already-established North American region, Life Scientific is offering the technology and putting the choice of operating or failing in the distributor’s hands. “We’re offering mirror images of the multinationals’ latest and greatest products to do with them what they will, working on their side to empower them in the face of big multinational suppliers.”

Supported by Enterprise Ireland at each step

Along the road to success, Mitchell says that the support she received from EI has been indispensable. “They gave us our first R&D grant, they’ve helped us and believed in us since 2006.”

As well as financial grants, Mitchell took part in EI’s Leadership 4 Growth Programme and International Selling Programme, which she says equipped her with the knowledge she needed at the time. “The programmes have been hugely influential, connecting with people who are at the top of their game can set you upright.”

Currently, as well as working towards adopting Enterprise Ireland’s Agile Lean approach, Mitchell is thinking about what winning the EY Entrepreneur of the Year award would mean. She tells us that it would provide visibility for Life Scientific and for anyone like her who had no expectations at a young age. “I’d be an ambassador for girls like I was: if you see it, you can be it.”

Click here to watch the opening of Enterprise Ireland’s International Markets Week 2020, featuring Nicola Mitchell.

Dr Michael Maguire, CEO AVECTAS

AVECTAS leading the way in non-viral cell engineering technology

Dr Michael Maguire, CEO AVECTAS

“Horizon 2020 was all about scientific excellence; this project allowed AVECTAS to further develop our pioneering SOLUPORE® technology within a structured framework.”


Dr Michael Maguire, Chief Executive of AVECTAS

Key Takeouts:

  • AVECTAS, a spin-out company from Maynooth University, has developed a game-changing approach to engineering cells for use in immunotherapy.
  • AVECTAS received €2m from the European Union’s Horizon 2020 research and innovation programme via its SME Instrument.
  • This support along with that of investors was key to enabling AVECTAS to progress the commercialisation of its SOLUPORE® platform including completing successful preclinical studies.

H2020 Case Study: AVECTAS

Case Study

Cellular immunotherapy is an exciting new approach to treating cancer that offers hope to millions of people worldwide as it has the potential to cure the disease without the harsh side effects of treatments such as chemotherapy.  It involves editing genes outside the body, in effect arming them to attack and kill cancer cells when they are infused back into patients.

Generally, viruses are required to re-engineer cells but AVECTAS, a company headquartered in Dublin and with locations in Canada and the USA, has developed a novel, non-viral gene editing approach that has multiple benefits over alternatives.

“At AVECTAS we’re looking at the next generation of cancer therapy products, including complex gene editing that will address the treatment of solid mass tumours.” explains Dr Michael Maguire, CEO of AVECTAS

“We have developed a cell engineering platform, SOLUPORE®, which works by temporarily making the cell membrane permeable to allow cargo such as mRNA, RNPs and plasmids into the cell.”

The key difference between our platform and competing technology is the gentleness. Currently, cells that are being modified are typically from a patient who may be ill and the cells may be fragile. Our approach minimises stress to cells so they function extremely well when reintroduced to the patient.”

As well as delivering benefits to patients, the SOLUPORE® gene editing process is a shorter, simpler and much more cost-effective one than other processes currently available, offering the potential to deliver life-changing treatment at an affordable cost.

 

Support for commercialisation

Having developed the SOLUPORE® platform, the next step for AVECTAS was scaling the process and aligning it to regulatory compliance to enable commercialisation. To achieve this, the company applied for support under the SME Instrument of Horizon 2020 and received additive funding of 2m.

The SME Instrument supports innovators to commercialise ground-breaking concepts that could shape new markets or disrupt existing ones in Europe and worldwide.

“This support was absolutely fantastic for the company at the stage we were at and for our ambition. It was as much about validating what we were doing as about the grant, as AVECTAS has always been very well supported by our investors,” says Maguire.

Horizon 2020 is all about scientific excellence. The objectives and deliverables that were part of the project provided a structured framework and a discipline that was valuable to us. In addition, we felt trusted, supported and part of something bigger.”

As a result of the SME Instrument support, AVECTAS achieved a number of progressive strategic objectives. “The SME Instrument enabled us to accelerate our discussions with government agencies, academic institutes, regulatory bodies and other companies in the formation of a national strategy. There are very progressive efforts now across industry, academia and the funding community to join up the thinking around cell therapy and for Ireland to do the same in this field as we’ve done in biotechnology where we’re now a world player. It’s exciting to see what will come of that.”

 

Persistence pays

Maguire is keen to encourage other companies to take advantage of the support available through Horizon Europe (Horizon 2020’s successor) but stresses that it should be viewed as additive rather than core funding.

“I feel strongly that companies need to have solid investment and avoid being dependent on grants such as Horizon funding. That’s not the right way to run a business and it can take you down avenues that don’t align with your company strategy. Additive funding such as Horizon Europe can allow you to accelerate progress but shouldn’t be the only source of finance,” says Maguire.

There is also much to be learned from the application process itself which hones focus and delivers fresh perspective.

“We made a number of applications for this funding before being successful and we learnt from the feedback on each of them, including how the outside world views your business. I would encourage people to be persistent and don’t get dispirited if the first or second applications are unsuccessful.”

AVECTAS has benefitted from a range of Enterprise Ireland support since its set-up and also got assistance with preparing the Horizon 2020 application.

Recently it has secured further funding through the Disruptive Technology Innovation Fund run by the Department of Enterprise, Trade and Employment. It is partnering with Bluebridge Technologies and NIBRT to expand its Solupore® platform to manufacture next-generation allogeneic products that can be produced at scale for large numbers of patients. The allogeneic approach uses cells from donor tissues rather than the patient’s own cells.

The project will take AVECTAS further towards commercialising an advanced, large-scale, digitalised cell engineering platform optimised to manufacture ‘off-the-shelf’ cell-based therapies for cancer treatment.

For further information about applying for support from Horizon Europe, the successor programme to Horizon 2020, please contact HorizonSupport@enterprise-ireland.com or consult www.horizoneurope.ie.

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H2020 CityxChange team

+CityxChange helping to create the positive energy cities of the future

H2020 CityxChange team

Horizon 2020, and its successor Horizon Europe, are designed for innovation. It enables participants to take risks and therefore achieve more.”


Terry Connolly, Limerick City and County Council, +CityxChange project

Key Takeouts:

  • Limerick City and County Council is taking part in a five-year, €24m, pan-European project to create positive energy blocks within cities.
  • The project is funded by Horizon 2020 under its Smart Cities and Communities call.
  • Now midway through the project, +CityxChange is set to roll out its blueprint for carbon reduction across seven European cities.

H2020 Case Study: CityxChange

The European Union’s (EU) ambitious vision of creating positive energy cities – those that generate more energy than they use – is being advanced by a major pan-European project, +CityxChange, running over five years.

The aim of the project, which has received 24m from the EU’s Horizon 2020 programme, is to create positive energy blocks within two ‘lighthouse’ cities and then roll out the learning and solutions across five other European cities. This will establish a blueprint for creating energy positive urban environments, essentially co-creating solutions to global-scale challenges at the local level.

Trondheim, Norway and Limerick, Ireland, are the lighthouse cities, but as Terry Connolly of Limerick City and County Council explains, the challenges in each are very different.

Trondheim’s positive energy block is a new build that was designed to be energy positive. In Limerick we’re trying to do the same thing with Georgian buildings, which is a massive challenge,” says Connolly.

Limerick City and County Council is working with a number of expert partners to develop solutions for buildings located in the Georgian Innovation District to help generate more energy than they consume and allow for any excess energy to be returned to the grid.

+CityxChange involves extensive data collection, engaging communities, upgrading building stock, accelerating the clean energy transition and balancing energy use. Despite the challenges, however, including the impact of Covid delaying the energy monitoring elements, the project is progressing well.

“We’ve completed the data collection and building modeling work and are well advanced with citizen engagement. The response from the public has been great.

We’ve recruited 20 energy champions in Limerick who are demonstrating how they are changing their energy use, and we have funded several small community innovative energy positive projects through open calls,” says Connolly.

+CityxChange’s extensive remit is being delivered by a consortium consisting of 32 partners across Europe including city municipalities, universities, and businesses and organisations in the fields of research, technology, community engagement, energy production/distribution and logistics.

“In essence we’re looking at how digital technologies can be exploited to improve quality of life, make cities more climate-friendly and productive, and facilitate business development,” says Connolly.

 

Horizon 2020 supporting innovation

Connolly has been involved in numerous European projects over many years, which have spanned a wide range of funding mechanisms. He believes Horizon 2020 and its successor Horizon Europe are perfectly designed to support innovation.

“Some funding mechanisms can generate a lot of paperwork for participants, in particular those that are based on having to spend money first and then claim it back.  I believe that can make people risk averse because they’re afraid they might not get their money back”.

“Horizon 2020 is high quality funding; it’s designed for innovation. Of course, you still have all the paperwork requirements but the fact that you get most of the money up front makes you better placed to take the risks needed to deliver real innovation”.

“Also, Horizon-funded projects are by their nature at the cutting edge of research and innovation and so are extremely interesting projects to be involved in,” says Connolly.

With his extensive experience of Horizon projects, Connolly is able to offer some advice to other organizations and businesses that might be considering responding to a Horizon call.

“The key thing for anyone thinking of getting involved in a Horizon project is to ensure that it’s aligned with what you want to do. You don’t want to start something and then realise it’s beyond your capability or out of step with your business focus.  A Horizon project is a contract that you have to finish.”

Enterprise Ireland’s support and expertise is an invaluable resource for applicants.

Enterprise Ireland has so much information about these projects and what’s happening across Europe and they can share that with you. They can advise on which projects you have a better chance of winning and can help with identifying partners or putting you in touch with someone who is looking for a partner”.

“We’re talking to them at the minute to prepare for Horizon Europe calls. They’re helping us pinpoint which clusters we will look at and focus on which applications might be of interest”.

“They’re also very honest, so they’ll tell you straight if they don’t think your project will work and that means you don’t waste time working on a proposal that’s going nowhere.”

For advice or further information about applying for Horizon Europe support, please contact HorizonSupport@enterprise-ireland.com or consult www.horizoneurope.ie

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Key questions to ask at your German Market Advisor meeting

Successfully selling into the German market earns you credibility internationally and can be a gateway to many other overseas markets.

If you are considering doing business in Germany, your first step should be a call with our team in Düsseldorf.

    The questions below were designed to help Irish businesses get the best out of their first Market Advisor call

    • What is the awareness of Ireland in Germany?
    • What are the core sectors and what sectors should I avoid?
    • Will I need a local partner company?
    • What kind of obstacles should I expect when entering the German market?
    • What local competitors are active in Germany?
    • What taxes, charges or hidden costs should I be aware of?
    • Are there any social/political instabilities in Germany that could affect my business here?
    • Are there any environmental instabilities in Germany that could affect my business here?
    • What social norms should I be cognizant of when engaging in meetings with local people?
    • Will I need to set up an office in Germany?
    • Will I need to hire local staff?
    • Can I relocate Irish staff in this region?

    Set up a call with our team in Germany today

    For more, download our Going Global Guide 

    Enterprise Ireland’s top tips for entering the German market can be viewed by clicking the graphic below.

    Market Watch Industry Bulletin – Automotive

    The spread of the coronavirus led to an unprecedented collapse of many important car markets in terms of producers, their suppliers and the distribution channels across the globe . Work came to a standstill in almost all countries. But as severe as the slump was initially, the return of production is currently giving the industry hope. A large number of vehicle manufacturers and their suppliers were able to resume operations, albeit only to a limited extent. In addition, stabilization strategies and aid packages have been developed in recent months.

    In this latest industry bulletin, Enterprise Ireland has primarily surveyed leading market experts and industry leaders, and collected their views, gathering specific recommendations for companies, to stabilize, reset and recover from the current situation.

    Read the full report here.

    Global Recovery. Irish Opportunity

    International Markets Week 2021: Green agenda and digitalisation key areas for growth  

    Global Recovery - Irish Opportunity

    It’s been said many times that exports are crucial to Ireland’s recovery in the post-pandemic world – and Enterprise Ireland is committed to ensuring that Irish companies take advantage of the many opportunities around the world to increase their business and bolster our economy as a result.

    A crucial event in the Enterprise Ireland year is International Markets Week, and this year, for the second year running, it was held as a virtual event over five busy days in October 2021.

    “When Covid hit, we decided that the event was too important to miss, particularly in the context of a global pandemic,” explains Anne Lanigan, Regional Director, Eurozone, at Enterprise Ireland. “This is a time when it’s even more important for our clients to keep their exports going, so we decided to go onto a virtual platform, with our market advisors available for a full week.

    “The market advisors are the boots on the floor, the people who can introduce client companies to potential buyers, so it’s a very practical week for people who want to do business.”

    This year, the theme of the event was Global Recovery. Irish Opportunity, recognising that the global economy is experiencing significant disruption – but while this disruption brings challenges, there are also significant opportunities.

    “Enterprise Ireland client companies enjoyed excellent overall export growth in 2019 of 8%,  with particularly strong growth in the Eurozone and North America of 15% and 16% respectively,” says Anne

     “In 2020, these figures stabilised, which was a very good result in the context of a global pandemic, but now we need to get back to 2019 levels of growth.”

    Opportunities for Irish companies lie in many areas, including the green agenda and digitisation. Throughout the world, companies are investing in green and digital strategies and governments are putting stimulus packages in place to drive a recovery based on a green and digital future. This investment represents huge opportunity for innovative Irish companies.

    “The current disruption in global supply chains also poses significant opportunity,” says Anne. “The drive by manufacturers in developed economies, in particular, to strengthen the reliability of their supply chains so that they are more easily accessed from a geographic and an administrative perspective, creates the opportunity for Ireland to embed themselves in these new supply chains. Ireland’s location on the edge of Europe puts us in a key position to capitalise on this move towards regionalisation of supply chains.”

     

    Finding opportunities

    It’s clear from this year’s International Markets Week that Enterprise Ireland client companies have recognised the importance of building a robust strategy to take advantage of these growth opportunities. A total of 710 Enterprise Ireland client companies registered for the event, booking a total of 1,663 meetings with market advisors from across the world.

    To get an indication of how companies were faring as the world’s economy recovers from the challenges of Brexit and the Covid-19 pandemic, Enterprise Ireland conducted a survey of the participants ahead of the event. The results were positive: 56% of businesses indicated that they have seen an increase in exports in 2021 compared to 2020, with only 11% reporting a decrease. And, 91% of companies expect sales to increase again in 2022. In terms of trends, the survey revealed that 80% of businesses viewed digitalisation as vital over the next 12 months, while 63% said that advancing their sustainability agenda was a priority.

    These results proved accurate throughout the event, which was officially launched by Tánaiste and Minister for Enterprise, Trade and Employment, Leo Varadkar, and Enterprise Ireland CEO Leo Clancy. Lydia Rogers, country manager for Enterprise Ireland in Canada, reported a real hunger in Irish companies to take advantage of the many opportunities out there. “I met many client companies at various stages of their export journey, from those accelerating their international growth and diversifying into new global markets to ambitious start-ups keen to explore the export opportunities in Canada. The week proved that Canada is a very attractive market for Irish companies in many sectors, including cleantech, consumer retail, engineering, life sciences, fintech and BPO, and a large proportion of digital technologies companies.

    “In addition, Canada was also identified by many client companies as an entry point and as a lower-cost gateway into the wider North America market.”

    And, as predicted, the green agenda and digitalisation opportunities were noted by Lydia as strong trends for Irish companies looking to Canada for growth. “Our team met many companies with innovative digitalisation solutions across travel tech, retail tech, ed tech, digital health, fintech, HR & talent tech, and IoT. There were also many SMEs with innovative solutions in areas including cleantech, mobility, smart energy and environment. Consumer retail was also a significant area of interest – a sector that experienced growth in 2020 despite the challenges of Covid-19. All in all, it was clear from this year’s International Markets Week that Irish companies have recognised Ireland and Canada make great business partners and are ready to reap the rewards from this vibrant and welcoming country.”

     

    View the virtual launch event from Enterprise Ireland’s International Markets Week 2021 below:

     

     

     

     

     

    Key questions to ask at your Italian Market Advisor meeting

    Italy is the third-largest economy in the Eurozone and the fifth largest market in Europe for Irish exports.

    To help you prepare, take a look at our suggestions of questions to ask your Market Advisor.

      • What is the awareness of Ireland in Italy and how is Ireland perceived?
      • What are the core sectors and what sectors should I avoid?
      • Will I need a local partner company?
      • Will I need one or more distributors/dealers if I want to cover the whole of Italy?
      • What kind of obstacles should I expect when entering this market?
      • What is the business culture in Italy? Is it different from Ireland and if so, in what ways?
      • How easy is it to communicate in English? Do I need to speak/understand Italian?  Do I need to have an Italian speaker in the company?
      • What local competitors are active in this market?
      • What social norms should I be cognizant of when engaging in meetings with local people?
      • Will I need to set up an office in the region? Will I need the help of a local expert to follow all the procedures?
      • Will I need to hire local staff? If so, how flexible is the labour market?
      • Can I relocate Irish staff in this region?

      Our Market Advisors are always available to support you and provide business expertise and on-the-ground knowledge.

      For more, download our Going Global Guide

      Enterprise Ireland’s top tips for entering the Italian market can be viewed by clicking the graphic below.

      Ready for a New World: How Modubuild grew during the Covid-19 crisis 

      Never has there been more need for advice, guidance, reassurance and fresh ideas for Irish companies facing the unprecedented challenges that 2020 has brought, which is why the theme for Enterprise Ireland’s International Markets Week (IMW) 2020 was“Ready for a New World”.

      One of the keynote speakers at this year’s IMW event was Kevin Brennan, the co-founder and managing director at Modubuild, a company that has enjoyed phenomenal growth thanks to large-scale projects throughout Northern Europe. Understandably, the company has faced project delays and postponements thanks to the effects of the Covid-19 pandemic but is still expecting strong growth this year.

      “The way we look at it is that Covid has been a problem but it’s just one of the many problems that you encounter as an international business on a day-to-day or year-to-year basis,” says Kevin. “Our main message would be to remain positive, communicate with your people and continue to service your clients. We don’t see Covid as an excuse not to deliver. It may be more difficult but the world continues on.”

      From small beginnings to big contracts

      Modubuild was set up initially as a small company by Kevin and his business partner John Comerford to take advantage of an opportunity around modular construction, specifically in the area of specialist fire and explosion protection. Clients included Dublin Airport and Limerick Tunnel, as well as some pharmaceutical companies like Eli Lilly, Pfizer & Amgen. The company quickly became specialists in this area and were well poised to deliver solutions for the burgeoning data centre industry that experienced strong growth in the last decade.

      Our first data centre job in Ireland was around 2012, and in 2015, we won our first big international contract, an €8 million contract for a data centre in the Netherlands for the same client. At the time, it was one of the biggest data centre projects in Europe. From then on, the company has skyrocketed in growth, averaging 60% year on year since then. Current year revenue will be somewhere north of €34 million, so all going well, we’d be expecting to go past the €50 million mark next year.”

      Throughout their growth, Modubuild has been supported by Enterprise Ireland, both in terms of grants and advice as they expanded into new countries. “Enterprise Ireland helped us out a lot since we initially branched out into the Netherlands, leading us through issues like tax compliance and putting us in contact with local suppliers, opportunities etc. We also received two rounds of funding to help recruit people. We’ve found them really beneficial in terms of PR; our first office outside Ireland was in Amsterdam, and Enterprise Ireland arranged for Kevin Kelly, Ireland’s ambassador to the Netherlands, to open the office, which attracted a significant amount of PR. The fact that you have an entity like Enterprise Ireland promoting us as an international company alongside some other very successful companies can only be beneficial in raising our profile.”

      Today, the company is headquartered in Kilkenny City, with a manufacturing plant in Castlecomer and offices in Amsterdam, Brussels, Manchester, Stockholm and Helsinki. “Our business is mostly in North Europe, following our clients as they require our services. Lots of data centre activity is located in Northern Europe – our clients tend to roll out different projects across Europe and ask us to come on the journey with them. We’re in the process of setting up in Spain in the next year because data centre activity is increasing there and we are also looking at opportunities in other countries.”

      The plant in Castlecomer is another side to the business. “In Castlecomer, we design and manufacture high-tech modular buildings and can then ship them throughout the world. For example, we’ve just delivered a large turn-key design and build vaccine laboratory for a Global BioPharma customer. We designed, built and tested the entire facility in our factory, while the client was getting planning and preparing the site. We then shipped it to site in large modules and re-assembled the building on site in 10 days, this means our client can have a lifesaving vaccine ready for market around one year earlier than it would normally take.”

      Tackling 2020’s challenges

      Modubuild was in a strong position coming into 2020, which helped the company navigate the two major challenges of 2020 – Brexit and Covid. Brexit, explains Kevin, was something they had prepared for well in advance. “One of the things we did when Brexit first came on the scene was to set up a separate company that operated within the UK. We also took the foot off the pedal somewhat in the UK as it’s a very competitive market and instead focused our attentions elsewhere in Europe – and it’s been a very successful strategy for us.”

      Covid, on the other hand, was a different story. “Covid was something that nobody saw coming. For us, we had seen huge growth coming into the crisis, and we were extremely busy with almost full order books. The biggest impact probably was the temporary closure of some projects, particularly in Ireland because of lockdowns, and that hit our Q2 turnover probably to the tune of 25%. But overall, we’re still projecting strong growth this year, perhaps not at the same level as before Covid, but possibly somewhere north of 30%.

      “We’re lucky that the sectors we work in are all seen as essential – for instance, many of our clients are looking to develop vaccines for Covid and need rapid delivery of vaccine laboratories, which we can build in Castlecomer. Then the data centre industry is continuing its growth at pace, if anything, Covid has meant there is an even greater need for data centres due to video conferencing, remote working etc.”

      Like most other companies, remote working and staying in contact with employees during lockdowns have been challenging. “A lot of our people are mobile and working in different locations so we were well used to communicating through video chat etc, but probably our biggest challenge was missing the interaction of working and collaborating in an office environment. We’ve tried to keep people connected by having regular Town Hall meetings online and doing various other activities online to keep people involved, virtual coffee meetings etc. There was huge uncertainty back in March/April, we noticed many people and businesses around us were panicking, so one of the first things we did as a company was to send a clear out a clear message to our people that we were in a strong position, peoples jobs were secure and we weren’t going to put people on reduced hours, furlough, forced holidays etc. In fact, we stated that we were going to keep recruiting – and that’s what we’ve done, we have continued to grow team significantly to ensure we were ready to take on new and larger projects.”

      In addition, having boots on the ground in Europe has proved beneficial. “We had a couple of hundred people located on projects throughout Europe, and most of them made the decision to stay in those countries during the pandemic rather than travelling back to Ireland every week or two weeks as they would have done pre-Covid. This meant that all our projects stayed operational throughout the crisis, in fact, we actually started a couple of new projects in Europe right in the middle of the pandemic.”

       

      Click here to watch the opening of Enterprise Ireland’s International Markets Week 2020, featuring Kevin Brennan.

      4Oceans – Examining our shared ocean legacy

      4Oceans

      Professor Poul Holm

       

      “Quote TBC

      Professor Poul Holm (title TBC)

      Key Takeouts:

      • TBC

      Case Study: 4Oceans

      *Please note: There are two principal researchers and this banner may need to be redesigned to include both depending on the content of the interview.

       

      Main Copy, to be interspersed with pull quotes in blue:

      “Quote TBC,” says X.

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      LiveCosts: Revolutionising the construction software sector with the Competitive Start Fund

      Innovation often comes from personal need – and for construction software company LiveCosts, this was certainly the case.

      A spell in Australia running their own small construction business gave brothers Ciaran and Niall Brennan an insight into one of the major issues for smaller construction companies today. “We really struggled to see where we won and lost money on our projects,” he explains. “We essentially decided to design our own system to overcome this issue; we built this quite well and ended up selling the construction business, with the intention of pursuing what we perceived as a bigger opportunity in the industry.”

      With the help of Enterprise Ireland’s Competitive Start Fund (CSF), Ciaran and Niall developed their cost-tracking software into a real solution for small and medium-sized businesses in the sector. “Ninety per cent of the companies that we first meet are using Excel spreadsheets to track costs,” says Ciaran. “The top end of the industry uses very sophisticated technology to track costs; these systems are expensive but they can afford them. Coins is a great example of a construction software company that has been around for a very long time. The smaller end of the sector simply can’t afford these systems, and they end up using accounting systems and Excel. These require a lot of manual entry, which is open to error. There also tends to be some duplication of information. 

      Our system streamlines that whole process and give the company a clear idea of where they stand at any given time on a project”. says Ciaran.

      “In essence, we’ve made sophisticated technology available to small and medium-sized businesses. We offer an affordable alternative to costly solutions like Coins.”

       

      Availing of help

      When the brothers recognised that their system had the potential to disrupt the construction software industry in Ireland, their first port of call was Enterprise Ireland and their New Frontiers programme, which led into their application for the CSF. Interestingly, they were the first company to embark on Phase 1 of the New Frontiers programme remotely, as they were still in Australia when they began the programme.

      “The New Frontiers scheme gave us our first taste of the Irish start-up scene,” says Ciaran. “It gave us six months to evaluate if we had something or not. The programme really challenged us to ask those questions and see if the idea could become a viable business. The business was then officially launched in January 2018.”

      From then on, plans for the business accelerated. “We applied for the CSF in April 2018. We had actually applied for it twice before, but the feedback we got was to complete the New Frontiers programme first. 

      Applying really makes you think about what milestones are important to you, and what you are likely to achieve with the resources available to you.

      The questions asked help you focus on what you want to achieve over the next 12 months and further, and how you’re going to achieve this with or without CSF funding.”

      The funding from the CSF, alongside another investment, allowed LiveCosts to develop their software, and turn their fledgling prototype into a real business. In essence, the CSF allowed LiveCosts to become an ambitious and viable company. LiveCosts now have clients in Ireland, the UK, Australia, New Zealand and South Africa. “The funding also allowed Niall to come onboard to work alongside me, so we could develop the business side further too.”

       

      Creating opportunities from challenges

      Receiving the funding from the CSF came just before a challenging time for every industry – Covid-19 and Brexit. Being able to build their business just before these two issues allowed the company to overcome the obstacles and even see the opportunities that come from such huge challenges.

      Thankfully for LiveCosts, the impact of Covid-19 was not as hard as for other companies. “Essential construction continued during lockdown so our customers were still operating,” says Ciaran. “Our role is to tell companies if they are making money or not. A lot of companies in the current climate are very worried about their projects given the current uncertainty; we help to give them clarity around this issue, so interest levels and new customers have stayed high during the pandemic.

      Our system takes away the manual effort and creates savings – we’re selling efficiency, and this is what people want. We also work through cloud-based systems. A lot of people got caught when lockdown hit as they couldn’t access on-site systems, so our system is a solution for them.”

      Brexit, however, was another story. “Brexit has created a problem around the supply of materials. There’s also issues around the fluctuation of prices for materials on projects that have already been awarded. In addition, there are delays in the supply of materials, particularly those coming from Asia. Any impact on construction projects is going to have an impact on us. If it slows down projects, it slows down decision times on getting us involved on projects. I see these as big challenges for the business and the sector in the future.”

      But out of issues come new opportunities, and Ciaran sees a big future for the company. “We’ve seen a huge shift in procurement and how we buy materials in the construction industry. Covid-19 has accelerated this; we’ve been looking at ecommerce and how it can work in construction. Our biggest opportunity is to capitalise on the work we’ve done to date, and the head start we have in that particular area, to make this happen. We’ve started to connect some of the big brands to make buying materials a far more efficient process.

      “Construction is quite a complicated industry, it relies heavily on credit, so something like Amazon would not work. Specifications would be another complexity. Someone will eventually come along and figure this out, and we believe that this will happen from someone within the industry who understands these complexities. We believe the answer is a digital procurement system, and this is what we are working to achieve.”

       

      Visit this page for more information about the Competitive Start Fund.

       

      Key questions to ask at your Swiss Market Advisor meeting

      The Swiss market is attractive to Irish exporters for numerous reasons, including its high purchasing power and good payment habits.

      If you are considering doing business in Switzerland, your first step should be a call with our dedicated team. 

      • What is the awareness of Ireland in Switzerland?
      • What are the core sectors and what sectors should I avoid?
      • Will I need a local partner company?
      • What kind of obstacles should I expect when entering the Swiss market?
      • What local competitors are active in Switzerland?
      • What taxes, charges or hidden costs should I be aware of?
      • Are there any social/political instabilities in Switzerland that could affect my business here?
      • Are there any environmental instabilities in Switzerland that could affect my business here?
      • What social norms should I be cognizant of when engaging in meetings with local people?
      • Will I need to set up an office in Switzerland?
      • Will I need to hire local staff?
      • Can I relocate Irish staff to Switzerland?

      Enterprise Ireland is committed to helping Irish firms succeed in global markets and have industry experts on hand, ready to help you access the Swiss market.

      Our Market Advisors are always available to support you and provide business expertise and on-the-ground knowledge.

      For more, download our Going Global Guide

      Enterprise Ireland’s top tips for entering the Swiss market can be viewed by clicking the graphic below.

      happy employee

      Irish talent tech firms boost global engagement and productivity

      In this era of widespread remote working, employee engagement and wellbeing matter more than ever. Isolated workers need to feel a sense of community and get support from their employers in line with their company’s values.

      Companies around the world are looking to Irish talent tech companies for cutting-edge digital solutions to enable streamlined, effective work by HR departments, managers and employees. From wellbeing apps to performance management tools, Irish companies are exporting best-in-class products to businesses in dozens of countries.

      Most are also focused on integrating with the existing technologies used by companies, meaning those in charge of IT budgets can maximise their legacy investments. Discover how five of the best in Irish talent tech are meeting the needs of a global client base.

       

      1. Workvivo: Engaging employees with a highly social experience

      Cork-based Workvivo is an enterprise social network, designed to enable organisations to engage as well as communicate with their employee communities.

      “We took activities such as posting, liking and sharing content to an activity feed, which people are used to on social media apps outside the workplace, but developed them in a business context, enabling people to more easily engage with one another and with their company.” says Pete Rawlinson, Chief Marketing Officer at Workvivo.

       

      Describe your business

      “Disengagement was an issue for as many as 70% of businesses before the pandemic,” he adds. “One-to-one communication tools such as email or messaging facilitate communication but don’t do anything to provide that sense of community and culture.”

      “People  need to feel part of something, especially when they are working remotely.” Pete Rawlinson, CMO at Workvivo

      Since the pandemic spread, Workvivo has seen a significant increase in enquiries. “Companies are seeing that many remote workers can feel isolated. Our platform helps bring employees together through a highly social experience. We see customers using the platform to host activities such as quizzes and competitions that really help create that important sense of community….and fun!”

      Woodies found that its Workvivo activity went up when its workers were furloughed due to Covid-19. “These were mainly employees with no work email account or company device, but they wanted to stay engaged,” says Rawlinson.

      Workvivo has sought to ensure it can integrate with existing communication tools such as Slack, Zoom and Workday, and also includes built-in engagement analysis through pulse surveys, he says, adding that many customers report higher levels of employee satisfaction and engagement than before they implemented the platform. “Higher engagement typically leads to increases in talent retention and acquisition,” he said.

      Established three years ago, Workvivo now has customers in 35 countries with over 150,000 users on the platform. The company is headquartered in Cork, Ireland and has recently opened an office in Sacramento, California. Having recently secured $16m (€14.2m) in Series A funding, it is now focused on expanding its US client base and accelerating its product development plans.

       

      2. Frankli: automating continuous performance management

      While performance review cycles can strike dread into both managers and employees, Frankli aims to make performance management easier and more intuitive with its end-to-end platform.

      “Our product allows managers to have much more meaningful conversations with people and support their development,” says Noel Dykes, founder and CEO of Frankli. “This approach is transformative and agile — we don’t set out to be a once-a-year annual cycle of goal-setting and meetings.”

      A software engineer by background, Dykes worked as a consultancy practice manager in New Zealand and saw first-hand that younger employees were particularly keen on continuous feedback and recognition. “People want to be truly connected to the work,” he says. “They want to understand their purpose. Why are they there? What is the company they are working for trying to achieve?”

      He adds that purpose-driven organisations will thrive, especially as remote working opens up a global marketplace.

      “Managers are going to become coaches, rather than engaging in direct management in the office where they can see employees and know what they are working on. From now on, they will have to trust people and give them much more autonomy.”

      Within Frankli, managers can set up regular recurring one-to-one meetings with their team members, setting priorities, agreeing action items and supporting accountability on both sides. The software suggests recommended talking points, based on insights from organisational psychology. Employees can also contribute comments and suggestions.

      The product also enables businesses to offer more tailored learning and development opportunities, including a two-sided mentor marketplace tool.

      Frankli has customers of all sizes in Ireland, the UK, Poland and New Zealand. While its core focus is midsize companies looking to scale, it already supports workforces of as many as 70,000 employees.

       

      3. Empeal: personalised employee wellbeing at scale

      While many employee wellbeing platforms work on a one-to-many scale, says Sohini De, founder of data-driven start-up Empeal, her business aims to deliver 1:1 wellbeing support at scale.

      “If someone is having trouble with sleep, perhaps not doing too much exercise, eating unhealthy food or generally falling into bad habits, they can go through the programme on our system,” she explains.

      “They start by completing interactive questionnaires and we can also integrate data from their wearable devices. They could be given a personalised programme to improve their sleep hygiene, for example. If they continue to have problems, their case is escalated to a sleep expert.”

      With users in Ireland and India, Empeal is now focused on expanding those markets and pushing into both the UAE and the UK, So far, it has seen engagement rates of 60% on average, which De says is high for a wellbeing app. “We have also seen very encouraging results in terms of people achieving their health goals,” she says.

      In addition to helping employees improve their wellbeing, Empeal also provides anonymised aggregate data to employers to enable them make better decisions, improve staff retention rates and attract more talent.

      To help companies navigate the coronavirus crisis, Empeal produced a free toolkit of resources and also made its community-level module free. “We were finding a lot of employers were asking, ‘How can we take care of our people at this time?’ — they were very concerned about how everyone in remote locations was coping not in touch with their workplace or workmates,” says De.

       

      “The community engagement part of the platform, which includes fun challenges and community boards, helps employees feel connected and it’s very simple to roll out for HR teams.” Sohini De, Empeal founder

       

      4. Peptalk: building community through connection and wellbeing

      The three founders of workplace wellbeing platform Peptalk — all former sports stars — know more than most the value of wellbeing when it comes to performance.

      “We had all been involved in high performance sports,” says CEO James Brogan, an all-Ireland winner himself and a cousin of Dublin GAA legend Bernard Brogan, another of the co-founders along with Michelle Fogarty, who represented Ireland at taekwondo. “We had seen that to get the best out of people, their lives need to be in balance. What you do off the pitch is as important as what you do on it.”

      Peptalk aims to help companies build sustainable high performance cultures through its community-driven employee experience platform. The product includes an insights tool, management toolkits, an employee app and a real-time measurement dashboard.

      “We’re helping organisations with those off-the-pitch activities. We’re helping humans to be better at what they do, to have more energy, and to be more focused and resilient,” says Brogan.

      He adds that the Covid-19 crisis has exacerbated the issue of work-life balance: “Senior leaders have seen a different side to their staff. They’re now acutely aware that, unless people have proper support, they won’t be able to work to the best of their ability.”

      During the crisis, Peptalk has seen increased engagement from existing clients, while also doubling its usual number of demos to potential customers.

      Set up in late 2016, Peptalk has users in 10 countries, including Mondelez, McDonald’s and Paypal. “This is a global challenge faced by multinationals. We offer one solution that works across an organisation, so there is no sense of disconnection with different offices doing different things,” says Brogan.

      With serious plans to scale further, Peptalk expects to close out its current funding round later in 2020. “This is the time for us to get out and support as many organisations as we can,” says Brogan. “It’s a challenging time and the need has never been greater for the type of services we offer.”

       

      5. Wrkit: easy to implement and clinically-backed 

      Founded two decades ago, Wrkit was originally a group benefits scheme, which evolved into an employee discount scheme. While users can still access thousands of discounts on holidays, food, clothes and other products, Wrkit has expanded to offer other services, including a learning portal with 4,500 personal and professional courses, a recognition portal and a wellbeing portal called Powr.

      “POWR stands for Positive Occupational Wellness Resources, offering tools such as meditation, breathing exercises and reflective journaling” explains Jason Brennan, Wrkit’s Director of Wellbeing and Leadership.

      “The big differentiator between Powr and similar apps is that it offers 430 clinically based behavioural plans put together by psychologists,” says Brennan. “These are based on six paths — mind, sleep, work, life, food and active. When users answer the questionnaires for these paths, they are given a personalised plan.”

      “POWR users begin by finding out how they score clinically in the 6 areas of wellbeing and are instantly provided with personalised clinically based plans to improve engagement and growth in each area. During covid for example we saw a huge up take in the activity, work and life plans, helping not only users but employers by feeding back what is happening in real time with their anonymised and aggregated dashboard.”

      Wrkit is based in Dublin, but also has offices in London and Massachusetts. Its clients include multinationals such as KPMG, FedEx and Boston Scientific. Its internet-based application can be launched quickly as it requires no specific IT infrastructure, says Brennan.

      “All we need to launch is the list of employee ID numbers, and we provide lots of webinars and video tutorials to help staff engage with the tool, which is of course completely confidential.”

      When Covid-19 struck, Wrkit quickly found demand rose. “We launched to 60 companies in eight weeks,” says Brennan. “We also quickly created a Coping with Covid portal to help users.”