Get Export Ready
Conducting business in Vietnam requires an understanding of the country’s history, politics and society. These have shaped the thinking of Vietnamese people and the nature of business opportunities in the country. Vietnam is broken into eight regions and has two main airports. From Ireland, many major airlines and airports offer flights to Vietnam. Vietnamese airports handled 94 million passengers in 2017, a 16% increase on 2016. The government is planning to ease the load and build a mega airport in Ho Chi Minh City which is scheduled for opening in 2025.
Key Market Sectors
As Brexit plans progress, Irish businesses are exploring export options in sectors across the Eurozone markets, the USA and Canada and the APAC region.
Enterprise Ireland is playing a key role in supporting ambitious companies seeking opportunities in Vietnam’s aviation, aerospace and cleantech sectors.
Additionally, traveltech, construction, health, medtech, digital and telecomms continue to perform and add appeal to Irish exporters and service providers who want to scale, and develop a presence in the Vietnamese market.
Read more on Vietnam’s sectoral successes in our Going Global Guide.
- Vietnam has the fastest projected growth in Asia – a forecast growth of 5% per annum from 2014-2050.
- Vietnam signed a Free Trade Agreement with the EU – one of just two countries in ASEAN to do so.
- Vietnam ranks 55th out of 138 countries in the World Economic Forum’s 2018 Global Competitiveness Report.
In Vietnam, group consensus is valued more highly than individual perspectives. Relationships in business tend to be formal.
Exchanging business cards should be done with both hands and upon receiving a business card you should carefully read it as a way of showing interest and respect.
Vietnamese people prefer to use their native language in most situations. It is best to use a qualified interpreter experienced in business settings during initial meetings.
Best Routes to Market
Choosing the right route to market is very important.
Agents bring a deep understanding of local business practices and distributors can deliver products geographically across large nations. Joint ventures and acquisitions bring valuable established contacts, customers and market knowledge. Local representatives may not always be necessary with many global markets open to direct sales and prospecting from Ireland. Other markets require a ‘boots on ground’ approach – the power of referrals and networking shouldn’t be underestimated.
The key routes to market in Vietnam are direct sales, third party distribution, partnerships or establishing a local office.
Download our Going Global Guide to Vietnam to find out more.
Before You Go
Before you go, we recommend you invest some time in researching the terrain before you explore the Vietnamese market. Here’s a few starting points to consider…
- Market Landscape
- Market Trends
- Target Market
- Market Segmentation
- Market Competition
- Market Research Resources
Visa requirements, Vietnamese labour laws, business entities, import rules and regulations, key taxes, and data and intellectual property protection are also addressed in the Going Global Guide. Enterprise Ireland’s Market Research Centre offers client companies access to market intelligence in the form of company, sector, market, and country information to explore opportunities and compete in international markets.
Helping You Succeed
We are committed to helping you succeed in global markets and have an immense wealth of knowledge and expertise in the Vietnamese market
Enterprise Ireland assists clients entering new markets with pre-visit support, in-market support, international trade events, additional supports and access to mentors.
Click here to download our guide to Going Global in Vietnam.
Our Market Advisors are always available to support you and provide business expertise and on-the-ground knowledge.
83 women entrepreneurs have been selected for the 12th cycle of Going for Growth - between them, they already have annual sales of over €170 million and just under half of them are already exporters.