Creating innovative solutions to new and emerging threats

Cybersecurity solutions that address new and emerging threats

The Covid-19 pandemic saw a rapid shift for many to virtual ways of doing work – and the recognition – finally – that remote and hybrid working is a very viable possibility in many industries. And, that offering flexible ways of working can actually give companies an edge when it comes to attracting talent. Unfortunately, however, with more flexibility comes a very real problem – the increased risk of cybercrime and cyberattacks. And the need for effective cybersecurity solutions is becoming more urgent by the day.

According to a study by McKinsey & Co, only 16% of executives felt that their organisations are well prepared to deal with cyber risk. Plus, the United Nations has warned that cybercrime increased by nearly 600% during the pandemic.

“Globally, there has never been a more challenging time for organisations in relation to cybersecurity,” says Pat O’Grady, Senior Business Advisor and Global Lead for Cybersecurity at Enterprise Ireland. “A higher level of cyber threats and attacks, security challenges linked to remote working, and increasingly sophisticated attacks on personal accounts have all put systems under immense pressure.”

 

Irish cybersecurity solutions

Ireland has long been a leader in technology innovation, with our advances in medtech, agritech, fintech and more in high demand across the globe. So it comes as no surprise that an increasing number of ambitious Irish companies is coming up with some very clever solutions to cybercrime. As an example, Cork-based Velona Systems has developed a solution that protects large call centres in the US against brute force call spam attacks, ghost calling and robocalling, a growing challenge in this sector.

Velona is just an example of our strength in the area, which is highlighted in the Enterprise Ireland Cybersecurity Innovation Series 2021, which this year is titled ‘Creating Innovative Solutions to New and Emerging Threats’. Taking place over six separate events in November and December, covering different world regions, the series features talks by leading cybersecurity experts, pitches by innovative Enterprise Ireland client companies, and opportunities for individual client-buyer meetings.

“All the participating Irish companies have identified the most urgent areas within cybersecurity and come up with intelligent solutions that potentially have a worldwide customer base,” says Pat. “For instance, one of the biggest issues now is the sharp rise in phishing emails. Cyber Risk Aware is an Irish business offering learning platforms that can build training programmes within Microsoft Office 365 to raise staff awareness regarding phishing and teach them how to spot a dangerous email. The company also offers a phishing simulation platform, which can build email templates and schedule simulation campaigns to test the level of awareness within the organisation and to offer additional focused learning for staff when required.”

Like all good responses to security threats, many solutions are based on prevention rather than cure – and with the cost of cyber crime rising sharply as the attacks get more sophisticated, this is sure to be a massive area of growth. “EdgeScan is leading the way in pen testing, or vulnerability scanning,” says Pat. “This includes scanning company IPs or carrying out pen tests on company websites or client portals to find any potential weaknesses – therefore stopping the threat before it happens.”

 

Remote working challenges

With remote and hybrid working looking likely to stay in the long term, many companies are looking for ways to boost their security with staff working on devices away from the office and even out on the road. “Remote working has brought with it many challenges; one issue is providing the same amount of security as in the office,” says Pat. “Web and email filtering identifies new malware sites and can block specific categories of websites, such as gambling sites. Galway-based TitanHQ offers advanced solutions for this issue, currently helping businesses in over 120 countries.”

A big issue for companies is our increasing reliance on mobile phones for work purposes – now a company has to look into protecting these as well as laptops and computers. “Many companies have introduced a controlled ‘Bring Your Own Device’, or BYOD, policy in which company apps are locked down or secured on the device, while others have restricted access to only corporate devices to allow for full control. And yes, there’s an Irish company involved in this area too: CWSI are experts in the field of mobile device management and offer guidance on both policy and the technical aspects of managing devices.”

It’s clear that Irish companies are leading the way in cybersecurity solutions. Many companies are finding it difficult to acquire and retain staff with skills in the areas of compliance, ISO certification, incident response, forensics and investigations – and, as Pat explains, there are several Irish companies in a great position to help. “Irish innovators such as Integrity360, SmartTech 24/7, Kontex and Evros are providing a solution to this issue by providing expert security consultant services. These companies’ Security Operations Centre (SOC service) offers uninterrupted monitoring of their clients‘ IT networks.”

 

Details of the Enterprise Ireland Cybersecurity Innovation Series 2021 can be found here

SmartAgriHubs connecting European agricultural and IT innovation

“The SmartAgriHubs project has been invaluable not just to Walton but to Ireland, as it’s allowed us to build a network of contacts and strong strategic relations with similar partners across Europe.”

Hazel Peavoy, Walton Institute, SmartAgriHubs Horizon 2020 project

Key Takeouts:

  • Walton Institute, part of the Waterford Institute of Technology, is involved in a major project that is driving the digitisation of the agricultural sector in Europe.
  • The SmartAgriHubs project has received €20m in funding from the European Union’s Horizon 2020 research and innovation programme.
  • With 164 partners, the ambitious project aims to build a network of over 2000 Competence Centres supported by 250 Digital Innovation Hubs and deliver 80 new digital solutions to the market.

H2020 Case Study: SmartAgriHubs

     

    Increasing the competitiveness, resilience and sustainability of Europe’s agri-food sector is a prime focus for the European Union as it looks ahead to the challenges of climate change and feeding a growing population. Central to the future success of the sector will be the widespread adoption of innovation and smart-farming techniques but this will rely heavily on interconnectivity and knowledge-sharing across a multitude of stakeholders.

    This is the focus of the ambitious €20m SmartAgriHubs Horizon 2020 project. Involving a consortium of 164 partners, including start-ups, SMEs, service providers, technology experts and end-users spread over nine Regional Clusters, the project aims to build a network of over 2000 Competence Centres supported by some 250 Digital Innovation Hubs and deliver 80 new digital solutions to the market.

    Walton Institute, a centre for information and communication systems science and part of the Waterford Institute of Technology (WIT), is leading the Ireland & UK Regional Cluster, with Hazel Peavoy at the helm.

    “Part of our role is to identify the Digital Innovation Hubs and Competency Centres across Ireland to build our local network. Digital Innovation Hubs are larger centres that bring together research, funding, business models and services, while the smaller Competency Centres tend to have a single technical service,” she explains.

    “The aim is to create a network that will work together on ground-breaking research and innovation. We want to be able to give farmers a clear view of the technologies that may be coming down the line and to ensure they get assistance to apply whatever technology they need to support their activities.”

    SmartAgriHubs is also funding a number of Flagship Innovation Experiments through which technology solutions are tested with a view to eventually bringing them to market. The experiments are conducted with the help of the Digital Innovation Hubs and Competence Centres.

    The Ireland & UK Regional Cluster is currently running two Flagship Innovation Experiments. The Farm Sustainability Audit is measuring a range of metrics in the dairy industry related to energy and water use, nutrient use efficiency, animal welfare and greenhouse gas emissions, while STREAM is applying digital technologies to simplify the production of farmland habitat reports.

    “These experiments are helping to bring innovation to the fore. Currently there are three more open calls under SmartAgriHubs that are offering funding for experiments that will drive digital innovation,” says Peavoy.

     

    Connecting the dots

    SmartAgriHubs’s full project title is ‘Connecting the dots to unleash the innovation potential for digital transformation of the European agri-food sector’, which highlights the importance of excellent communication and dissemination of information across project partners and stakeholders.

    “The project has been very successful with regards to communication. The Regional Cluster leads attend monthly meetings and then we disseminate the information down to other elements of the project. And there are also monthly meetings with the Flagship Innovation Experiments. So we can quite clearly see what’s happening across Europe with the other partners and with agriculture and we can learn from each other,” says Peavoy.

    “Having such a large number of partners meant, at an early stage, it took some time to mobilise the consortium but once that was achieved the network has become invaluable to all involved in this sector globally.”

     

    The value to Walton Institute and Ireland

    Peavoy believes that taking part in SmartAgriHubs has positioned Ireland and the UK as key drivers for the agri-tech sector across Europe.

    “This project has been invaluable not just to Walton but to Ireland, as it’s allowed us to build a network of contacts and strong strategic relations with similar partners across Europe.”

    “From a personal perspective, it’s very interesting to see how other countries approach particular problems and to get an insight into what research is required by the sector to meet its future needs,” says Peavoy.

    “Likewise, we can see that our partners in SmartAgriHubs are learning from us. For example, the Competency Centres we’ve identified through SmartAgriHubs are often start-ups and SMEs and through WIT’s Technology Gateway they’ve been able to benefit from Enterprise Ireland funding. Our partners in Germany were very interested in how our Technology Gateways function because they don’t have anything like that.

    “The SmartAgriHubs partners are also looking at how we’ve created a culture of multi-disciplinary collaboration in Ireland. What was once a landscape of competition has become a landscape of collaboration; A perfect example of that is the VistaMilk Research Centre which has brought together a number of RPO’s to develop new technologies for the dairy sector. I believe that in many ways Ireland is leading the charge in this space and is well-positioned to lead on future Horizon Europe projects linked to agriculture” says Peavoy.

    For advice or further information about applying for Horizon 2020 support please contact HorizonSupport@enterprise-ireland.com or consult www.horizoneurope.ie

    H2020 success stories banner link

    Brexit and Intellectual Property – Webinar

    The UK’s decision to leave the EU will impact many aspects of business including Intellectual Property Rights (IPR).

    Our webinar explained the effects of Brexit on the different types of IPR, and discussed practical answers to questions like:

    • Will my existing IP rights be sufficient after Brexit?

    • What changes might I need to make to my IP portfolio?

    • Do my licence and distributor agreements cover the relevant territories?

    • If I am importing or exporting goods, have the IP rights contained in the goods been exhausted in the relevant territory?

    • Will my custom notifications still apply in the UK and EU?

    Hosted by national broadcaster and journalist – Jonathan Healy with insights from:

    • Peter MacLachlan and Cherrie Stewart of MacLachlan & Donaldson

    • Joe Doyle, Intellectual Property Manager in Enterprise Ireland

    • Emer O’Byrne of Enterprise Ireland’s Brexit Unit.

    Watch here 

    Evolve UK – UK agriculture industry report



    This report focuses on the UK agricultural industry examining the effect Covid-19 has had on the demand for equipment, the new innovations recently launched in market, emerging trends and what is influencing these developments.

    The report also discusses the implications of Brexit on the industry and speaks with leading business experts to explore the opportunities this time of change may present.

    Read the full report

    Webinars – Brexit Customs Briefing Series

    As the Brexit transition period comes to an end on 31 December 2020, Irish businesses trading with the UK will need to operate in a new business environment.

    To assist Irish companies with their final preparations, Enterprise Ireland in partnership with the Local Enterprise Offices will host a series of webinar briefings to advise on logistics, freight, customs clearance and the critical steps needed to avoid trading disruption on Jan 1st.

    Register Below:

    Evolve UK – Ready for Brexit: Meeting UK customer expectations

    The Evolve UK webinar series highlights the opportunities for Irish companies interested in doing business with the UK.

    This webinar discuss how businesses are tackling customer communication and customer care during continued Brexit uncertainty with insights from:

    Robert Rowlette, General Manager of Archway Products

    Alan Croghan, Financial Director of EasyFix

    The African opportunity for Irish firms

    There is a tendency among people in Europe and the rest of the Developed World to take a somewhat negative view of Africa. While the continent certainly does have its problems, the fact remains that Africa presents huge opportunities for Irish firms in a variety of sectors, including agritech, life sciences, education, fintech, construction, ICT and other digital technologies.

    And the extent of the opportunity is vast. There are 46countries in Sub-Saharan Africa, with a total population of 1.2 billion. According to the World Bank, between 10% and 15% of those people are middle class. Furthermore, there are more people earning over $25,000 a year in Africa than in India.

    Africa is the second-largest landmass in the world after Russia and has more cities with a population of over 1 million than the US.

    Overall, the population of Sub-Saharan Africa is set to double to 2.5 billion by 2060. That will give the continent a very large cohort of young people. While the rest of the world is greying the African population is getting younger.

    At an individual country level, Nigeria has a population of 200 million at present. That is set to grow to 400 million by 2060 when it will have overtaken the US in population terms. Ethiopia has more than 100 million people at present and that is also set to double by 2060 and has been the fastest-growing economy in the world over the last two years (10% annum).

    Sub-Saharan Africa pre-Covid-19 was the second-fastest growing economic region in the world after South East Asia. English is widely spoken, while the time zones in Africa are similar to Ireland’s.

    The middle-class proportion of the population is also set to continue to grow, further adding to the scale of the opportunity. That trend is largely being driven by increased urbanisation, with people moving from the land to the cities in increasing numbers.

    Vast opportunities in Africa

    Africa also possesses vast mineral wealth. Just about every mineral required by modern industry can be found in Africa. In fact, every mineral the world needs can be found in the Democratic Republic of Congo alone.

    The continent is also rich in natural resources, with major gas finds off Mozambique being larger than many of those found in the Arabian Gulf. Meanwhile, companies such as Tullow Oil are active in Ghana, Kenya, and Uganda. Quite a few African countries are becoming oil producers and exporters, while others are growing wealthy from minerals and precious metals exports.

    Agriculture will be a key driver of opportunities for Irish firms. Every country in the African Union has a stated ambition to become self-sufficient in food in the coming years. This is driven by the simple imperative that foreign exchange is not available to import food. Population growth will drive increasing demand for food and that in turn will provide openings for Irish agritech companies.

    These companies can share their knowledge to help African farmers and food producers to increase yields. Irish farming can produce ten times what we consume as a nation and this capability can be transferred. For example, Irish know-how has helped Kenyan potato farmers produce yields of 60 tonnes per hectare, a sixfold increase on previous output.

    Education is another zone of opportunity. Up until 2020, some 400,000 Africans left to study abroad each year. In the main, they are studying for undergraduate and postgraduate degrees. The biggest market is Nigeria at present, while Africa has the world’s fastest-growing third-level sector. Pre-Covid-19, Ireland was only attracting around 900 students from Africa each year. There is clearly room for improvement there.

    The African healthcare system is different from our own in terms of the fact that all of the growth is in the private sector. These new hospitals and clinics are demanding the very best when it comes to healthcare technologies and other supplies, and they offer a potentially lucrative opening for life sciences and medtech firms.

    In the years ahead, much of Africa’s economic growth will be driven by digitisation. Young Africans tend to be much earlier adopters of digital technology than their European counterparts. This is in part due to the poor state of older technology infrastructure in much of Africa. Digital Technologies Irish technology companies, involved in areas such as Fintech and Telecommunications find multiple opportunities in Africa in the years ahead.

    Other digital technologies experiencing strong demand growth there include all forms of e-health and e-travel.

    Construction is another major opportunity. Africa has rapidly increasing needs for housing, hospitals, roads, industrial infrastructure, water and sanitation, datacentres. All sectors are relevant, and Ireland’s well-travelled construction industry is ideally positioned to meet that demand.

    At present, Enterprise Ireland is supporting more than 400 client companies to do business in Sub-Saharan Africa. Growth has been very strong in recent years, with Irish exports to sub-Saharan Africa growing to well over €500 million. Growth in the key markets of Nigeria, South Africa, and Kenya reached 16%, 9% and 7%, respectively, during 2019 against a backdrop of a global growth for Irish exports.

    Enterprise Ireland supports

    Enterprise Ireland has adopted a hub-and-spoke strategy to assist client companies in this hugely complex region. We have offices in South Africa, Nigeria, and Kenya to cover the south, west and east of the continent, and we use these bases to support client companies working in neighbouring companies.

    There are challenges, of course. Africa is a very big place, with a huge variety of different languages and cultures. Companies need to be very committed to the market and understand that African purchasers are quite sophisticated. The best strategy for most Irish firms will be to work with local partners. That presents its own challenges in terms of maintaining and developing the relationship from a distance. Through our e-program of meet the buyer and presentations of sectoral opportunities, Enterprise Ireland helps client firms to find local partners as well as to sustain relationships with them.

    On the other hand, Ireland does have some natural advantages. As a small country in Europe which has come through a period of rapid development only quite recently, there is a natural affinity with many African countries. Furthermore, coming from a multi-cultural, highly educated, entrepreneurial country, Irish firms are able to deal with cultural and other differences with a sensitivity that makes them the envy of other exporting nations around the world.

    For these and other reasons, it is time for us to open our eyes to the African opportunity. If you want to know more about Africa contact us in Enterprise Ireland 

    It’s never too soon – and a business never too small – to plan for export success

     Mark Christal, Manager Regions and Entrepreneurship at Enterprise Ireland outlines why developing export activity is of critical importance to Ireland.

    That includes export activity for businesses of all sizes, including small and medium ones as well as micro businesses which employ fewer than 10 people. It includes businesses already in operation and start-ups too because, put simply, Ireland needs to export more.

    An OECD report in 2019 found that just 6.3% of Irish businesses exported and suggested that it needs to be closer to 10% if Ireland is to have the resilience we require in our enterprise base. That was before Covid-19 which has greatly increased our exposure to risk.

     

    Export Compass webinar series

    Being a small business is no impediment to export success but preparation is key. Because developing exports is an important strategic objective of Enterprise Ireland, it has partnered with the Local Enterprise Office network to launch a new webinar series called Export Compass.

    This online series is completely free and is open to all companies.  As well as expert advice it features small business owners willing to share the benefit of their experience in terms of tips for success and pitfalls to avoid.  

    The webinars are tailored to suit micro and SME businesses who are either just starting out or who wish to grow an existing business through export sales.

    There are five webinars in the series, with each covering practical advice on specific issues including assessing your reasons for exporting – or not, choosing the right market and identifying customers within it.  

    Understanding business culture in your priority markets is vital too and the series includes representatives from some of Enterprise Ireland’s 40 overseas offices.

    While the pandemic has created massive challenges, it has also accelerated the adoption of digital business practices. It is now the norm to seek and win new business overseas entirely online, a fact which presents Irish businesses with enormous opportunities. 

    The Export Compass webinar series outlines tools and techniques to help win export customers in a digital world. It also provides information about the funding and finance options available as you prepare and execute your export plan.

    Research is vital. Developing exports has never been less about jumping on a plane, but about developing a strategy and putting the necessary structures in place first, including management capacity.

    Businesses are already mindful of how, as a result of Brexit, there are now additional costs involved in trading with the UK, the Irish exporter’s traditional first port of call.

    Some 31% of export sales by Enterprise Ireland clients still go to the UK and it will remain an important trading partner, but the webinar series also looks at the opportunities that exist across the Eurozone. It is a market to which we still have unfettered access and which, at a population of almost 450m, is still huge.

    Over the past 12 months we have all seen a dramatic digital shift in the way consumers and businesses buy. Despite the challenges, the pace at which the global digital economy is opening up is generating enormous opportunities.

    Helping businesses to realise their export potential is the cornerstone of both Enterprise Ireland’s and the wider government’s strategy. Last month’s report of the SME Taskforce reiterated this, highlighting the need to support all potential exporters, including micro businesses.

    That is because our resilience – and our growth – will come from an ability to achieve export success, both as companies and as a country.  Global exports hold the key to growing our economy and our employment levels.

    We need to encourage as many companies as possible on the road to export success. The Export Compass webinars is a good place to start.

    The 5-part series will look at:

    1. What is the basis of your export plan? Where in the world you might export?
    2. Who is your ideal customer? Culture and doing business in other countries
    3. How to prepare for export. Sales and marketing to win export customers in a digital world
    4. How to finance your export plan. Finance management through funding and pricing
    5. Bringing it all together. Q&A session

     

    A version of this article was previously published in the Sunday Independent

     

    David Eccles Regional Director Australia and New Zealand

    Market Watch – Australia and New Zealand

    Overview

    •  Australia and New Zealand have amongst the lowest cases of Covid-19 in the world
    •  There have been some second wave cases and local lockdowns
    •  Most businesses still working remotely where possible
    •  Australia is experiencing its first recession in three decades and the New Zealand economy has also been affected, but plans have been put in      place to mitigate this.
    •  Government stimuli put into effect in March will begin to be phased out over the coming months.
    •  There are business opportunities for Irish companies in the MedTech and Lifesciences sectors.

    Nowhere has been left unscathed by the global pandemic but Australia and New Zealand have been fortunate to have some of the lowest case numbers in the world. However, regional Enterprise Ireland manager, David Eccles, says while the two countries have managed to escape the worst of the infections, there is still a note of caution about the future.

    “Australia is 75th on W.H.O data table of cases and New Zealand is 153rd, but we are not out of the woods yet with some second wave cases across both countries,” he says. “Both countries have closed their borders to all except for citizens, residents and immediate family members and 14-day quarantine measures are strictly enforced.

    “Australians had been slowly emerging from Covid-19 lockdowns since May but a recent second wave has seen the State of Victoria in stage 4 restrictions while the other seven States and Territories have lighter restrictions and there are some border closures between States, with each being in a very different position.

    “And in New Zealand, which was COVID free for over 100 days, a recent wave had seen Auckland go into lockdown and Level 3 restrictions, but this week they have returned to Level 2 restrictions with the rest of the country. So, most companies are continuing to work remotely and enforce social distancing where possible.”

    But while the cases of Covid-19 were noticeably less in the region, Eccles says economies in both countries have been affected.

    “Australia is now experiencing its first recession in nearly 30 years, thanks to the economic fallout from coronavirus, bushfires and drought,” he says. “And the New Zealand economy is poised to contract severely for the first time in over a decade this year – again due to the coronavirus.

    “In addition, they both also boast large tourism, hospitality, and education industries, and these have been severely impacted by the near elimination of international travel. But in other areas, business activity remains robust with construction and financial services leading the way.”

    The area manager says Australian and New Zealand Governments invested in numerous cash-stimulus measures for business since March, but these will be withdrawn across three phases from September 2020 to March 2021.

    And the Australian government has increased the instant asset write off from $30k to $150k for businesses making capital expenditures and this has given a boost to some Irish companies.

    However he says, while there have certainly been an array of challenges and opportunities for exporters to the region, Irish companies have shown remarkable resilience and adaptability in the face of these challenges. And the Antipodean market is no exception.

    “We have found multiple opportunities for Enterprise Ireland clients, as all sectors increase their digital transformation,” said Eccles. “In fact, some clients have brought forward their entry into our markets due to demand, particularly across digital health, EduTech and FinTech. And in MedTech and Lifesciences, Irish companies have scaled rapidly to meet new demand for product and have accelerated their market entry here.

    “The most impactful of the COVID factors to our clients is the border closures and the cessation of international travel. The borders to international travellers will definitely not reopen this year but exemptions are possible, while very difficult to achieve.

    “Interestingly, a key challenge for our clients in the past has been making the decision about when to invest in a local presence and the time and cost involved in flying to the region for important meetings – but with everyone now meeting virtually, this removes that pressure.”

    Since March when the lockdown began, 20 Enterprise Ireland clients have established a presence in Australia and New Zealand, including WayFlyer, Vizor, Swoop and MagGrow and over 50 new contracts were won by Irish enterprises across Australia and New Zealand.

    “This is as clear a sign as you can hope for, to show that Australia and New Zealand are still open for business, still the gateway into the wider AsiaPac region,” says Eccles. “And Irish companies are showing the strength, determination, adaptability and resilience to win business 17,000 kilometres from home.

    “We, Enterprise Ireland Australia / New Zealand, have started new ideas and initiatives to try and help clients during the current situation. We have started a mentoring programme ‘Scale Up, Down Under’ with six companies taking part in a 6-month programme to accelerate their entry into market.

    We have also run a series of sector specific Advisory Panels across Sydney, Melbourne and New Zealand, giving a range of Irish companies the opportunity to present their product to sector experts and often senior Irish diaspora in the market to seek guidance and advice.
    “So there is light on the horizon for both companies doing business here currently and those planning their market entry.”

    Anyone interested in learning more about Irish innovation and its application in the Australian market can visit www.irishadvantage.com.au

    Get key insights on the supports available from Enterprise Ireland.

    Hannah Fraser Nordics

    Market Watch – Nordics

    “The Nordics is renowned for being one of the most progressive, open, and innovative regions in the world. Made up of Sweden, Denmark, Norway, Finland, and Iceland, it has not traditionally been the first choice for Irish exporters, but nonetheless the region presents opportunity for companies looking to expand their business internationally.

    Over the last five years exports to the Nordics from Enterprise Ireland clients have grown 35% and there are now over 450 exporters to these markets. And despite Covid,  despite Covid, Hannah Fraser, Director Nordics Region, says opportunity exist for companies which bring innovation and something different to market.

    The region is culturally and geographically close to Ireland and companies here are open to innovation and international partnerships. While negotiations often taken some time, once you secure a client, Nordic customers are committed, reliable and willing to pay a good price for solutions they can see value in.

    In addition, Sweden, Norway and Denmark are in the top five countries for non-native English speakers, so language isn’t a barrier like other European markets – all of this adds up to a region which is lucrative and easy to do business in.

    However, there is no denying that the pandemic has caused a lot of disruption to industry across the globe and in every sector – and the Nordic region is no different.

    The response has differed country to country and while it remains to be seen how these measures will impact the economy in the long run, the Nordic economies were some of the strongest globally at the start of 2020 and look, so far, to be more resilient and set to recover faster than many of their European neighbours.

    In the most recent figures, Sweden reported a GDP fall of 8.6% and Denmark of 7.4% during Q2. Norway’s GDP is estimated to have fallen around 7.1% between the months of March to May, while Finland, which undertook some of the stricter measures in the Nordics, reported a GDP fall of only 3.2%.

    Irish companies working in the region have been affected in some ways. Travel restrictions, in particular, have proven challenging for staff travelling in and out of the region and also hindered Irish companies’ ability to meet customers, or potential customers, in person, which has affected the pipeline of new business for this year and into 2021.

    But these issues are being addressed as firms have ramped up their digital presence to connect with customers in new ways and are now working more closely with local partners and suppliers. In addition, the supply chain across the Nordics is operational and the major construction sites, which many Irish companies are working on, have remained open throughout and business is now moving well in many areas.

    Ultimately, the Nordics is a region of huge diversity and opportunities for companies differ from country to country and sector by sector. Well-established opportunities exist for Irish Engineering and Hi-Tech Construction companies, particularly around the construction and fit-out of the hyperscale data centres being built across the region.

    There are also some emerging opportunities in areas like Fintech, Lifesciences, Telecoms and Energy and Irish firms have started to capitalise on these. In addition to this, one of the major themes for Nordic companies is around sustainability and building sustainable businesses.

    Indeed the region has been at the forefront of sustainability for years and is considered to have some of the most ambitious climate action plans in the world – and this is an area in which Ireland can really learn from. Companies of all sizes here have a focus on building sustainable companies and integrating the UN Sustainable Development Goals into their business models.

    This commitment to sustainability drives market demand for Irish products and services which in turn delivers solutions and innovation to areas such as renewable energy, electrification and energy efficiency.

    There are a number of Irish companies which have successfully secured contracts in the Nordics in recent months including Mainline Power, CXIndex, Cambrist and XOcean – so the future does look bright for the region. Our team at Enterprise Ireland are on hand to support Irish companies to continue to grow and win business here.”

    Get key insights on the supports available from Enterprise Ireland.

    Export Compass webinar series

    Export Compass: the first step to export success

    Export Compass webinar series

    The export economy is widely seen as vital to the success of the Irish economy – and even more so now we are looking into a period of recovery after the twin challenges of Brexit and Covid-19. There’s no better time to look at the possibilities afforded by exporting, and the opportunities that are available for ambitious Irish companies.

    Plus, there are more markets that ever before that are actively welcoming innovative and ambitious Irish export partners. The UK market continues to be an important market, while our ongoing commitment to the EU has made trading within the Eurozone easy and accessible. What’s more, Brexit has created more opportunities for Irish companies to increase business within the Eurozone.

    But while it’s clear that now is the time to develop an export strategy, getting started is the most difficult step – and that’s where Enterprise Ireland’s Export Compass series of webinars can help.

    “Exports are critical to the Irish economy,” says Keelin Fagan, Head of Exporter Development at Enterprise Ireland. 

    “As micro, small and medium-sized businesses are the backbone of the Irish economy, it’s a key focus for us and other agencies such as the Local Enterprise Offices (LEOs) to support these types of businesses when thinking about exporting and during their export journey. The Export Compass webinars are a first step for any company even considering exporting.

    “The last 18 months have been extremely challenging for SMEs and micro businesses. The pandemic has resulted in the digital economy completely opening up, and there’s been a dramatic shift in how people buy goods. But this has also created opportunities for businesses that weren’t there before, whether in terms of mindset or in in terms of the market itself. In short, Export Compass is a chance for companies to really explore the possibility of developing an export strategy, and what are the right next steps for them.”

    The series of five webinars cover every aspect of developing an export plan, including research into different markets and opportunities, culture and doing business in other countries, sales and marketing techniques to win export customers in a digital world and financing your export plan through funding and pricing. The final session aims to bring all the information together, with a chance for participants to interact with a panel of experts.

     

    Essential first steps

    Export Compass is open to any company considering exporting, or perhaps in the very early stages of developing an export plan, as Keelin explains: “The Export Compass webinars aim to show companies the benefits of exporting, as well as where companies can get support in overcoming any potential barriers or challenges, for instance, language or business culture. The purpose of the series is to explain the key facts when it comes to exporting and how to get into the mindset of developing an export plan.

    “Participants will hear from other companies that have started their export journey, or perhaps are even a little further along.”

    “We touch on areas such as market research, the ideal customer from an international point of view, cultural differences in each of the market, and tips and tools to win customers in a competitive digital world. These are the fundamentals of what you need to think about if you want to move forward in developing an export plan.” says Keelin.

    Introduction to supports

    The series features interviews with companies who have successfully exported to a variety of different countries, giving participants a valuable opportunity to learn from other Irish businesses and network with those in similar situations – something that has been hugely missed over the last 18 months.

    A pivotal part of the series is the introduction to the many available supports for Irish companies considering an export strategy. Enterprise Ireland has over 40 international locations, which facilitate access to more than 60 countries worldwide; each of the international offices are there to help Irish companies overcome any obstacles to trading in each country, from facilitating introductions and meetings with potential export partners to researching a chosen sector or overcoming language barriers. The Export Compass series features insights from many of the personnel available to help Irish companies implement an export strategy in their chosen country.

    We also bring in some of the Enterprise Ireland staff from the offices around the world so participants can hear first-hand how they can support client companies as they begin their export journey,” says Keelin. “We want participants to leave the series of webinars with a clear idea of what support is available to help them during their export journey and what next steps they need to take in order to develop their plan.”

    The webinar series is free to all micro & SME companies who are looking to take the first steps on the export journey. Watch the on-demand series here.

     

     

     

    Cara Edwards title

    Graduate Stories: Playing a tangible role in supporting Irish enterprise

    Cara Edwards - Grad Programme title

    Cara Edwards is currently on Enterprise Ireland’s national graduate programme working as a Development Executive in Dublin within the Life Sciences, Construction, Cleantech, Timber and Consumer department.

    I became interested in the graduate programme while I was studying for my Masters in Strategic Management at TU Dublin, where I specialised in innovation. Enterprise Ireland’s support for Irish companies was constantly referenced in my studies, so I knew it was somewhere that I would like to apply to.

     

    Applying for the Graduate Programme

    The application process is quite lengthy and intense. It’s very important to dedicate time to completing your application. There are multiple stages so it’s vital to research what’s needed in each stage and understand what Enterprise Ireland is looking for. Once you’ve successfully completed the initial online assessment, you’re invited to an assessment day with other candidates – I remember being extremely nervous about this but as soon as I met the assessors, my nerves were put at ease. It’s a great opportunity to show your strengths and to get an insight into what Enterprise Ireland is about and what the work entails.

    There are lots of opportunities in various departments, especially on the national programme, and you can indicate your preference before the final interview.

     

    Lots of responsibility from Day One!

    The role has given me a unique opportunity to work with a variety of companies from a wide range of sectors; from Day One, I was given lots of responsibility working directly with clients and supporting colleagues on various initiatives. Over the past 10 months, I’ve been project managing one of Enterprise Ireland’s biggest events, Med in Ireland, which is a biannual high-profile national event that covers the entire spectrum of the Irish medical technologies sector. My role involves driving and coordinating a team of colleagues from various departments, ensuring that planning is underway and that we’re achieving key project milestones. This project has enabled me to work closely with many of our overseas colleagues too.

    “Another highlight for me has been working as part of a small team on the Online Retail Scheme, where we administered over €5 million in funding to retailers in response to the huge impact that the Covid-19 pandemic had on the retail sector.” says Edwards

    Now that the retailers have had the opportunity to implement their projects, it’s extremely rewarding to see the results – by improving their online capability, they’re more competitive and resilient as a result. This is an example of how rewarding the work in Enterprise Ireland can be.

     

    Developing a skillset

    I’m now half way through the two-year programme and I’m starting to think about what happens next. I personally would like to stay with Enterprise Ireland as I feel there are plenty of opportunities to further my career. Also, by working so closely with companies, you gain a deep understanding of how they operate and you can take these learnings with you whether you stay with Enterprise Ireland or go elsewhere. It’s also been very inspiring to work with entrepreneurs.

    “The Graduate Programme is a great opportunity to work with different companies and build a broad set of skills; there are continuous career development opportunities and lots of learning available through courses, webinars and workshops.” says Edwards

    Enterprise Ireland is also incredibly diverse so there are multiple ways to get involved and build your skillset. Plus the work is very rewarding as you’re playing an active role in supporting Irish enterprise. I would really recommend the programme to anyone interested in a career in business. 

    To learn how Enterprise Ireland’s Graduate Programme can help you take the next step in your career visit National ProgrammeInternational Programme