Market Watch Germany – Webinar – Covid-19 challenges and market sentiment

Market View Germany

Enterprise Ireland’s offices in Germany have launched a series of Webinars; Market Watch Germany, to help Irish companies exporting to Germany navigate the challenges and opportunities presented by Covid 19.

The first webinar on Friday April 3 looked at overall market sentiment and the German Government support package for companies facing acute difficulties in light of Covid-19. We were joined by market, legal and tax experts from Germany Trade & Invest, SHWP Tax & Law and MHL Law.

 

Marina Donohoe

Market Watch – A view from the UK, Central & Northern Europe

There is no doubt that COVID-19 is making its presence felt with businesses across the globe feeling its impact and Marina Donohoe, Regional Director, UK, Central and Northern Europe, says Enterprise Ireland clients in the region are no different.

 

Key Takeaways:

  • Great uncertainty on how deep the recession might be and its length makes it a particularly challenging time for Irish industry. 
  • Restriction of movement is causing further issues for Irish exporters.
  • Prepare for the upturn – invest in client and partner relationships to secure existing business and research potential new opportunities to emerge now and post the crisis.

 

“Restrictions on movement of people is impacting on clients’ ability to respond to customer and partner needs,” says Donohoe. “Market confidence and demand has been eroded, and deals are being lost while fund raising plans have been curtailed or stalled. There is great uncertainty on how deep the recession will be and how long it will last, and this makes for a particularly challenging time for Irish industry.

“Enterprise Ireland has eight offices across the region which are working closely with clients on a one-to-one basis to support them throughout this difficult period focusing on sustaining existing and securing new business where possible.” says Donohoe.

 

Strengthening partnerships

Donohoe says it’s vital for companies to stay connected by keeping abreast of what is going on, exploring the possibilities of virtual business and continuing to invest in client/partner relationships.

“It’s a time to listen and learn about the problems your clients are experiencing and how together you may find potential solutions which strengthen your partnership,” she says. “But also, it’s important to exercise caution when extending credit, especially when your business partners are relatively new, and you’re not familiar with their current liquidity position.

“So, I would encourage companies to actively research the marketing issues their clients are facing, seek out information on the current situation from trusted sources like the WHO or local government departments. And continue to invest in marketing because while industries globally are in crisis mode, they are still seeking solutions to trade so with heavy restrictions on travel, focus on virtual meetings and as a means of engaging prospective new customers.”

 

Global supports for business

While it is undoubtedly a difficult time in business, the regional director says there have been many supports put in place across UK, Central & Northern Europe and Russia.

“A variety of measures have been adopted by the British and other European governments,” she says. “Each country is offering a range of specific supports including loans, wage subsidies or guarantees and these may be relevant for Irish companies with a presence overseas. OECD provides a regularly updated Country Policy Tracker to help navigate the global policy response and provides information on travel, border crossings and general health advice.

 

Key sectors facing challenges

“Many sectors are severely impacted such as the tourism and hospitality trade, personal and professional services and certain areas of the financial and manufacturing sectors.

“Transport is also a major concern and although some countries (e.g. UK and Sweden) have not closed their borders, many others have created temporary regimes which are causing problems for road deliveries – logistics details can be found here.

With all these added complications, doing business can be difficult for Irish exporters and Enterprise Ireland is currently preparing sectoral market insights which will be shared with clients and updated weekly to provide view on market conditions, government supports etc.  Details on public sector contracts and offers can be seen on this platform and also on the GOV.UK site.

 

Opportunities for growth

Donohoe also says there are still opportunities for growth but in a few core sectors:

“The healthcare, pharma, digital services and medical device sectors are still experiencing growth and Enterprise Ireland has been fielding requests for solutions in this area,” she says. “Similarly, solution providers for retail, BPOs, food production and office solutions may also see some growth.” 

“As markets and sectors emerge from this crisis with expected fundamental shifts in consumer/business needs it is a time to also prepare for these changes. Ireland’s SMEs have demonstrated resilience and flexibility by adapting to Brexit challenges and a global recession so remaining agile will be an advantage”.

No-one knows when the crisis will be over, but Donohoe says it’s vital for Irish exporters to stay connected and prepare for the reopening of markets.

“Utilise all digital tools to deepen relationships and promote your business,” she advises. “Prepare for the upturn to secure existing business and research potential new opportunities to emerge now and post the crisis.

“Business and consumer demand will change so investment in research, new idea validation, competitor analysis and the development of strong market development plans will all position Enterprise Ireland clients for the next global economic growth cycle.  Enterprise Ireland’s executives across the 8 offices in UK, Central & Northern Europe are on hand to support you through this exceptionally difficult and unprecedented period.”

Marina Donohoe is Enterprise Ireland’s Regional Director for the UK, Central and Northern Europe. To learn more about the steps companies can take to address the impact of Covid-19 visit our business supports page.

remote working

9 innovations in the era of remote working

While the way we work has been evolving significantly in recent years, the Covid-19 crisis has accelerated the need for many people to work remotely. And during this seismic global shift, Irish talent technology is helping thousands of employees and employers to transition from working at their office desks to their kitchen tables.

Ireland’s progressive, globalised tech sector has cultivated a particularly innovative group of talent technology companies. Their smart, disruptive products and services are enabling companies around the world to attract, engage, manage, and retain their workforce in these uncertain times.

 

Supporting employees

While remote working had become common in certain sectors, especially those in which skilled talent is in high demand, it’s new for many companies. They need to quickly implement new technology to ensure their employees can adapt and continue to be productive while working from home.

Talent tech is enabling home-based employees to engage with colleagues, maintain their wellbeing while in a new routine, and upskill at home through online courses.

 

Benefitting employers

Meanwhile, employers can use Irish-built tech stay in operation, keep their workforce engaged, and manage, schedule, and pay their employees while the latter work remotely.

While some industries will see temporary workforce reductions, those such as health, retail and other frontline industries will need to hire more people fast. Talent tech can provide them with remote technology for sourcing and interviewing potential employees.

 

How Irish talent tech firms can help

These nine Irish companies offer disruptive technologies businesses can use to manage how employees work as they navigate these turbulent times.

1. Wellola

With healthcare systems under huge pressure due to coronavirus, optimising care capacity is crucial. Wellola has collaborated with the Irish public health services provider, the Health Service Executive (HSE), to launch a new online portal that enables GP and healthcare providers to treat people remotely so as to protect themselves from Covid-19.

2. Abodoo

As the world turns to remote working, Abodoo is there to connect global citizens with remote jobs. With 23,000 members across more than 60 countries, Abodoo’s SaaS platform uses smart matching technology powered by data analytics to match people to roles. This means companies can build highly scalable distributed teams quickly and cost-effectively.

3. Sonru

With in-person interviews on hold for now, recruiters must turn to virtual solutions. Sonru is an award-winning global leader in asynchronous video interviewing, which gives both candidates and interviewers flexibility. Importantly, it also removes pain points such as interview scheduling, time zone restrictions, dispersed hiring teams, and time lost on no shows.

4. Peptalk

To thrive and survive, companies need to promote a high performance culture. PepTalk is a workplace wellbeing platform that drives team engagement, productivity and connection across organisations in a fun way. Peptalk’s ‘whole person performance’ approach unlocks employee potential, helps companies to reimagine their work cultures and delivers bottom-line results.

5. Workvivo

During times of crisis, internal communications are critical for engaging and reassuring employees. With the Workvivo internal comms platform, employees can read and post content to an activity feed, and like, share and comment as they would on non-work social media. They can also recognise others through shoutouts, link posts to company goals and values, create community spaces, and publish articles and events.

6. FlexTime

Especially now, employers need to be able to manage flexible working arrangements and the changing needs of their employees. FlexTime offers flexible working, time and attendance, and scheduling solutions. Its products, which eliminate the need for manual tracking, are used by over 400 customers, in more than 5,000 implementations for over 200,000 users.

7. PulseLearning

Now more than ever, it’s vital to protect employee mental health and wellbeing, and promote self-care. PulseLearning, an award-winning, global top 10 learning company founded in 1999, developed the I Am Here programme to facilitate a cultural change within organisations so team members know it’s absolutely OK to ask for help and how they can.

8. Flexiwage

Managing finances can be challenging at the best of times. Flexiwage, which integrates with existing payroll packages, empowers employees and employers to make smarter financial decisions. Employees gain a fully flexible pay schedule, getting paid when it’s best for them, while employers can consolidate payroll, reduce costs and promote financial responsibility.

9. LearnUpon

It’s still vital for employees to learn and train while they work remotely. LearnUpon is a powerful learning management system (LMS) platform with a practical approach. Organisations can use it to manage, track, and achieve their learning goals. Trusted by over 1,000 customers worldwide, LearnUpon is one of the fastest growing LMSs in the world.

Anne Lanigan Enterprise Ireland

Market Watch – A view from the Eurozone

Anne Lanigan, Director of the EurozoneThere is no doubt that the impact of COVID-19 on mainland Europe has been profound with most countries operating on a skeleton crew of essential businesses and services. However, Anne Lanigan, Regional Director, Eurozone, for Enterprise Ireland, says goods are still moving and it is possible to do business.

 

Key Takeaways:

  • The situation is evolving daily and the 45 strong Enterprise Ireland team on the ground in the Eurozone are working and available as normal, albeit remotely to be of assistance.
  • Business is still moving although slower, particularly in the Medtech, Pharma, Construction, Food, eCommerce and other services sectors.
  • The innovation, flexibility and commitment of Irish companies will help them survive this crisis.

 

“A lot of sectors have been very badly hit, particularly in the hospitality, aerospace and automotive sectors,” she says. “High tech construction of pharma facilities and data centres is still continuing, with some challenges in Germany and the Netherlands. Pharma, Medtech and Food still continue as best they can, and we have good examples of clients in the technology, eCommerce and employee engagement sectors who are experiencing growth. However, for many sectors things are likely to get worse before they get better.”

“I would encourage Irish exporters to make contact with customers, partners and distributors. Communication is crucial at this point. Getting an understanding of the situation your customers are in will help you in forward planning and may help you to deliver an immediate or different solution. In addition, the contact you make now will be appreciated and remembered once we are over this crisis.”

Speaking to customers over the telephone or in a virtual meeting, rather than by email, will offer a much better opportunity to engage and get insights into their situation, what their future plans are and how you might feature in those future plans.

Depending on staff availability and the level of slowdown, Lanigan says some businesses may be able to use this time to build their export capability.

“This could be an opportunity to do market research, a very important element of successful exporting” she advises. “This crisis is temporary so fundamentally it’s still important to validate markets and sectors for your products and services, carry out competitive analysis, build a pricing and communication strategy and develop a strong market development plan.

Doing an online language course for an hour every day might also be a welcome break away from home working while also building up a necessary skillset for exporting to Europe.”

The Eurozone director says there are many supports available to Enterprise Ireland clients as well as government supports available to all companies. These can be found on the Enterprise Ireland Covid-19 business response pages and new supports will be added as soon as they become available. Specific market supports such as the Market Discovery Fund are of course still all available. And Eurozone Market Advisors can provide specific information on supports available locally in their markets.

“Alongside the obvious market challenges, we are seeing a number of other challenges. Our clients are in some cases finding it difficult to engage with customers who are busy trying to resolve their own internal problems,” she says. “Movement of product is also more complicated as extra paperwork is required in some locations. It’s also difficult to get clarity regarding the movement of people as the situation is evolving. However, we continue to assist client companies in meeting buyers (virtually), and we are seeing business deals– it’s not anything close to normal but it is still moving.”

“In addition, in every crisis there are opportunities. Irish companies are typically highly innovative and are quick to pivot. Our clients are known for their flexibility and can change focus quite quickly so there is the possibility to adapt products and services to win business in new markets and new sectors.

Lanigan says the key to surviving this crisis is to stay close to customers, demonstrate flexibility, and be innovative:

Markets will start to open again so we need to ensure that we are ready to get going when we come out of this crisis.”

“Enterprise Ireland Market Advisers are available to help. Our team across the Eurozone are working remotely and contactable by phone or email for one-to-one support. Our priorities are to respond to particular requests from clients and to proactively support clients to continue to do business. In addition to supporting contact with customers, distributors and partners, Market Advisors can also provide advice and help with local market knowledge on the evolving situation and help deal with particular issues as they arise. If you haven’t had recent contact with your Enterprise Ireland Market Advisers please get in touch with your Development Adviser who will make the introduction.”

Irish companies are known across Europe for being innovative, flexible, easy to work with and committed. These characteristics will stand to us and help us through this difficult period.” says Lanigan.

 

Private Healthcare webinar

Private Healthcare – UK webinar

Private Healthcare UK webinar

This webinar gives an in-depth analysis of the UK private healthcare market, providing Irish businesses with insights into the opportunities and challenges that exist for companies aspiring to target the market.

Topics discussed in this webinar include:

– Market size and scope.

– Private Healthcare landscape and sectors.

– Digital health usage across the private sector.

The webinar is hosted by Martin Bell, Independent Healthcare IT Consultant.

Martin is joined by James Maunder, Chief Information Officer at The London Clinic for an interactive question and answer session.

 

Building an online presence in Germany

Building your German online presence – Best practice in localisation and eCommerce

Building an online presence in Germany

 

Selecting the route to market can be one of the main challenges for any business looking to export to Germany. While in the past there may have been a preferred or single route to market, businesses are achieving success using multi-channel approach to engage the market at different levels.

Enterprise Ireland’s team in Germany has seen the importance of online to not only sell products and services but also to support the German customer in their buying journey. Buying decision are often made well in advance of the first contact. Your online presence is a key factor in informing and influencing your customer about your business and why they should consider you for their needs.

Enterprise Ireland has vast experience in advising businesses on German customers’ perspectives and expectations and how to develop an effective German online presence. In conjunction with Glocafy, Enterprise Ireland has developed this Best Practice guide with sectoral insights and advice from companies already trading in Germany.

Help your business to succeed locally, download your Best Practice Guide to Building your German online presence.

Scale 21 – Helping businesses to get established in the UK

The UK has always been and remains Irelands largest single trading partner with a wealth of opportunities for Irish companies.

To support Irish companies to establish themselves in the UK, Enterprise Ireland has run the Scale UK mentoring programme since 2012.

This year’s Scale 21 invites companies to advance their businesses by finessing their strategies, developing their UK messaging, analysing their sales channels and becoming pitch ready with inputs from our experienced mentors.

Download more information on Scale 21 or watch our programme overview below.

Gain insights from a previous participant and mentor who discuss their experiences with Scale UK.

Gillian Doyle, CEO Cerebreon discusses her experience of participating on Scale UK and gives her advice for companies applying for next year’s programme.

Carol Ward, President at Man GLG and Scale UK mentor shares her experience of Scale UK, working with fellow mentors and Irish diaspora and the importance of supporting companies with growth ambition for the UK.

 

To learn more about the Scale 21 programme download our guide.

Evolve UK – New UK importing rules with HMRC – Establishing a UK presence webinar

 

The Evolve UK webinar series highlights the opportunities for Irish companies interested in doing business with the UK.

This webinar examines the upcoming rule changes to importing into the UK with insights from

– Deirdre McPartlin, UK Manager at Enterprise Ireland

– Margaret Whitby, Head of Stakeholder Engagement at BPDG

– Claire Wilson, Stakeholder Engagement at HMRC Customs and Borders unit

– Ruth Potter, Partner at Ecovis

– Gerry Collins, Managing Partner at Ecovis

Access key insights from sectoral experts with the Evolve UK webinar series.

Regulations in the German healthcare sector

    The German healthcare market is the largest in Europe offering ample opportunities for Irish medtech and e-health businesses.

    This webinar is chaired by Enterprise Ireland  Market Advisor Nicol Hoppe and will examine

    • accessing opportunities in the German market

    • the opportunities emerging with digitalisation

    • how to manage budgets and timelines effectively

    with expert insights from:

    • Christoph Bischoff-Everding of HGC

    • Andrea Seidel of Dr. Seidel Lifesciences

    How Manna Drone Delivery is changing the global delivery industry

    “Indigenous tech is at a huge disadvantage compared to FDI companies. Enterprise Ireland gives us policy support and the advantage we need in order to scale.”

    Bobby Healy, Founder, Manna Drone Delivery

    Overview:

    • Serial entrepreneur Bobby Healy of CarTrawler fame founded Manna Drone Delivery in 2017 to revolutionise food delivery.
    • The High Potential Start-Up team provided invaluable logistical support, training, and market access.
    • Healy plans to begin scaling the company globally in the next 18-24 months.

    Case Study: Manna Drone Delivery

    Bobby Healy is an experienced entrepreneur, but his latest idea is probably his most revolutionary yet. For the last three years, he’s been building Manna Drone Delivery, a service with which he plans to revolutionise the world of online food delivery. Healy says he noticed that major food platforms don’t deliver to suburban Ireland. The reason? It is nearly impossible to drive or deliver food profitably. The practice is cost-prohibitive but still needed in many areas. He saw an opportunity to use new technology as a solution to the problem: drones. Healy founded Manna and began hiring experts who could turn his idea into reality.

    A computer programmer by trade, Healy began his career writing video games for Nintendo. Since then, he has founded and led two successful businesses, including CarTrawler, the world’s largest mobility marketplace for airlines. Healy’s programming expertise was also the foundation for his drone delivery idea. Over the last two years, the Manna team has built and tested custom software, hardware, and batteries. They are also working with aviation regulators in multiple markets about airspace law. The end goal is to “make a 3-minute, low-cost food delivery service as pervasive as running water in Europe and the USA.”

    Anywhere there’s an economy where food delivery is growing, we should be there. By 2021, we’ll begin to scale and then enter markets everywhere.” says Healy.

    The entrepreneur’s last two businesses were supported by Enterprise Ireland, so it was only natural that Healy went to them with his newest idea. He says that onboarding with the High Potential Start-Up (HPSU) team was a straightforward process.

    “The HPSU team were always available to meet and help us understand what they needed for us to qualify. It’s not a rigid organisation. They do everything they can to take care of formalities in the background as you get going on the work,” Healy says.

     

    HPSU making headway on foreign soil

    Currently, there are 23 people working for Manna. Healy says that with Enterprise Ireland’s guidance, he plans to begin commercially scaling the company in the next 18 to 24 months. He predicts HPSU will be invaluable when it comes to logistical support, training, and market access. He plans to lean on HPSU as he pushes Manna’s service into the global marketplace.

    One of the biggest challenges to launching international drone operations is airspace regulation. Flight rules vary from country to country and Healy’s team will need to negotiate with lawmakers in each region where they hope to fly. The partnership with Enterprise Ireland will be crucial for gaining permission to operate in foreign airspace. The key to success is access to the people who control those regulations.

    “Enterprise Ireland is there to help with introductions to regulators in foreign countries,” Healy says. “They offer an industrial international presence.”

    Healy admits that his company is facing some inordinately large challenges, saying it is probably the most complex business you could build. Manna must find solutions for custom cloud services, market integration, new hardware, regulations, certification, and licensing. On top of everything else, there is the matter of finance. Healy says the first hurdle in fundraising was educating and convincing investors that his idea was viable. The scale and audacity of the plan can be hard to fathom for some.

    Healy says, “Most businesses are predictable and believable. Ours is beyond cutting edge. We’re doing something totally new, but we’ve overcome disbelief and begun to successfully raise significant levels of capital.”

    The international business community has shown faith in the fledgling company’s new ideas. In addition to regulatory access across borders, Enterprise Ireland has been working to assist Manna throughout the fundraising process.

    “The team in San Francisco have been instrumental in opening doors for us as we raise funds,” says Healy. “They give us respectability and prominence in the industry.”

     

    Sights set on more than just food

    Manna is launching as a food delivery service, but Healy says the start-up won’t stop there. He decided to hone in on the food industry because the volume of potential deliveries is so high. Healy says this will allow the new business to be capital efficient. Once the infrastructure is in place, however, it plans to also roll out services for pharmacies, hardware stores, butcher shops, bookstores, and anything else that fuels a local economy.

    In order to reach these goals, Healy says talent acquisition will be important. As drone technology continues to develop, Manna will need more high-quality technicians, designers, and programmers on board to keep up. He predicts that the company’s ongoing relationship with HPSU and Enterprise Ireland will once again be valuable as it scales.

    “A small start-up company needs an endorsement that says, ‘These guys are a team to work with’. We’re competing with the big guys for talent, so HPSU helps address that imbalance.” says Healy.

     

    Dmac Media Director of Sales

    Dmac Media – attracting new talent with GradStart

    Tech graduates are highly desirable and form a key part of our growth plans.  We had issues competing for that talent and GradStart allowed us to offer a much more attractive package to graduates.”

    Dave McEvoy, Sales Director, Dmac Media

    Overview:

    • Dmac Media is a web design agency offering a full suite of web solutions including web design, eCommerce platforms, content management and digital marketing.
    • With offices in Dublin, Sligo and Cork the company used Enterprise Ireland’s GradStart initiative to attract fresh graduate talent and drive business activity.
    • The GradStart programme offers salary support of up to 70% for the employment of graduate talent to assist companies when expanding into new markets.

    1. What attracted you to get involved in GradStart?

    Tech graduates are highly desirable and form a key part of our growth plans.  We had issues competing for that talent and Enterprise Ireland‘s GradStart allowed us to offer a much more attractive package to graduates.

     

    2. What did GradStart allow you to do that you wouldn’t have done otherwise?

    Bringing in fresh talent to our business allowed us to focus more heavily on business development as a daily activity rather than a paper based plan.

     

    3. What challenges and/or opportunities did GradStart help you address?

    With qualified personnel we had lower training and induction costs this allowed us to keep up in a fast paced sector in a sustainable way.  The challenge (as always) was finding the right graduates.

     

    4. Which areas of the business did the graduate contribute to?

    Our graduates have broadened both our technical skillset as well as our graphic design and process management skills.  The impact was noticeable from day one.

     

    5. How did participating in GradStart impact your business positively?

    GradStart gave us a headstart on developing new products which in turn has brought our entry into new markets considerably closer.

     

    6. Were there any learnings from your participation in GradStart that you have taken forward into your business?

    We have evolved from a company with very standard and fixed methodologies to one that is now willing to experiment and develop better strategies.

     

    7. Would you recommend GradStart to your business peers? If so, why?

    Yes, it gives you time to focus on the business rather than just working in the business.

    Learn more about GradStart and how it can support your business growth.

    Beats Medical CEO Ciara Clancy

    Beats Medical: changing the approach to neurological disease

    “It’s a huge honour to be supported by the European Commission and really push the limits of what we are doing with this technology….this grant will support us in having the impact we’ve always wanted to have.”

    Dr. Ciara Clancy, CEO, Beats Medical

    Overview:

    • Founded in 2012, Beats Medical is a game-changing medtech company developing new ways to treat Parkinson’s disease, speech and fine motor skills.
    • It has received feasibility funding, CSF and HPSU support from Enterprise Ireland.
    • In September 2019, Beats Medical was awarded a co-financing grant of €2.4 million from the Horizon 2020 Enhanced European Innovation Council Accelerator Pilot.
    • Today, Beats Medical delivers therapies to people in more than 44 countries and has offices in Dublin and Lisbon.

    Case study: Beats Medical

    At the age of 22, Ciara Clancy set up Beats Medical, a game-changing medtech company determined to find new ways to treat Parkinson’s disease. “From the start, I was interested in what is now called ‘digital therapeutics’,” she says, “It’s an established field of healthcare now, but then there was no name for it.”

     

    Falling short

    As a practitioner, Clancy was impressed by the ability of ‘metronome therapy’ to alleviate Parkinson’s walking symptoms. Through an auditory cue system, the therapy replaces the brain signals that are impaired by the disease, helping to overcome the shuffling walk, shortness of breath and freezing so often associated with the disease. While she had no doubt about the efficacy of the therapy, Clancy wanted her clients to enjoy its benefits not only in the hospital, but in their own homes.

     

    “For people with neurological conditions,” Clancy explains, “the symptoms vary not only from person to person but from day to day and hour to hour – no one solution fits all.” 

    This means that the therapy must be tailored regularly and precisely, making it challenging to prescribe it as ‘homework’.

    If she could find a way to deliver these therapies remotely, however, Clancy believed she could dramatically improve the lives of countless people living with Parkinson’s, giving them more control over their symptoms every day.

    When, in 2012, Clancy founded Beats Medical, her aim was to design a device that would give those with Parkinson’s access to therapy between hospital visits. She needed to create a device that could analyse individual needs and generate tailored metronome therapy prescriptions.

    “I had support from Enterprise Ireland at this stage,” explains Clancy, “as well as feasibility funding and Competitive Start Fund (CSF) support. The initial years of research were about seeing if it was even possible to do this.”

     

    The next step

    It was soon clear that Clancy was onto something. In 2015, she was named Laureate for Europe at the Cartier Women’s Initiative and the same year Beats Medical became one of Enterprise Ireland’s High Potential Start-ups, giving Clancy the financial support needed to start building a team.

    “One of the first people I brought on board was Dr. Wui-Mei Chew, a medical doctor and researcher specialising in molecular medicine,” says Clancy. “We had met at university.”

    A year later, she won Ireland’s Best Young Entrepreneur and Best Established Business awards, which together earned her €60,000 via an investment fund from Enterprise Ireland and the Local Enterprise Offices.

    With their hard-won R&D funding, the team spent two years developing algorithmic and analytical processes and building the initial prototype. They then went on to test the device with a number of Irish universities, as well as with the UK’s largest Parkinson’s charity, Parkinson’s UK.

    After some trial and error, Beats Medical had developed a core technology platform that could deliver cost-effective daily assessments and individually tailored therapy to clients.

     

    The risk

    Despite these developments, it wasn’t all plain sailing for the young company. Not satisfied to stop there, Clancy had her sights set on expanding the technology to treat speech and fine motor skills. Beats Medical reported financial losses two years running while it tried to develop and expand its product but continued to make its existing device available to those with Parkinson’s.

    This tenacity paid off. In 2018, Clancy’s company launched one of the first digital therapeutics in Europe to attain direct reimbursement, with the Beats Medical Dyspraxia app covered by Vhi Healthcare.

    Today, the company employs twelve people and has offices in Dublin and Lisbon. It delivers therapies to people in over 44 countries.

     

    Change on the horizon

    Beats Medical has seen for itself how ambition can threaten financial viability. For SMEs like this, the high risk associated with innovative solutions can prevent ideas from reaching their full potential.

    This is where Horizon 2020 comes in. The EU Framework Programme for Research and Innovation aims at helping to mitigate the hurdles to scientific development and innovation in Europe by supporting high potential SMEs. The fund provides direct financial support to selected SMEs, as well as nourishing innovation capacities.

    The Horizon 2020 Enhanced European Innovation Council (EIC) Accelerator Pilot is an incarnation of its ‘SME Instrument’. The pilot has €149 million funding available to distribute as grants to 83 SMEs and start-ups around Europe.

    “We applied for the EIC Pilot to be able scale up our current core technology platform in order to further deploy the technology in more disease areas,” says Clancy.

    In September 2019, Beats Medical was one of eight Irish SMEs to be awarded the pilot’s full-cycle business innovation support. It received a co-financing grant of €2.4 million, as well as coaching and mentoring.

    “For us, it’s a huge honour to be supported by the European Commission and really push the limits of what we are doing with this technology,” says Clancy. “Now, we can expand our product and research activities to multiple neurological conditions. We want to continue to better treat these patients and inform the health sector as a whole. The grant will support us in having the impact that we’ve always wanted to have.”

    The EIC Pilot will fund a two-year project as part of Clancy’s ambitious five-year plan to not only transform the way neurological conditions are treated but generate a better understanding of the brain. Already, the company has started new and promising research, and has just been assigned their EIC business coach.

    “The EIC Accelerator Pilot is a great programme,’ adds Clancy. “It’s really important that other companies focused on deep research and innovation know about this.”