Global Ambition – Industry Insights: Retail webinar


Enterprise Ireland hosted a series of Global Ambition – Industry Insights sector focused webinars to deliver market intelligence on the evolving international export opportunities across global markets.

This Retail webinar discusses:

  • The global opportunity for online retail, both now and longer term

  • Routes to market and regional differences

  • Implications for Irish brands and how to capitalise on the online opportunities

Hosted by Enterprise Ireland’s Allyson Stephen with expert insights from

  • Frank van den Berg, CEO of InfinityBlue Marketplace

  • Michael Walsh, Marketing Director of Dubarry of Ireland

Watch the webinar here.

Net Zero UK – UK Agriculture & the Net Zero Challenge – Webinar

 

Enterprise Ireland UK hosted a webinar examining the net zero ambition of the UK agricultural sector and the implications for Irish SMEs working in the industry. Michael Haverty, Partner with The Andersons Centre, delivered a comprehensive briefing and Q&A session, which included:

An overview of the UK’s policy drivers for net zero in agriculture, including, the Agriculture Bill, Environment Bill and the role of the devolved administrations

  • Carbon markets; The scope for direct payments to farmers for sequestration

  • Food industry initiatives; Consumer pressure, Retailer commitments to achieving net zero e.g. Co-op, Tesco, Sainsbury’s

  • Food processors and net zero commitments e.g., Arla, ABP

  • Farm level net zero implications; net zero agritech trends, implications for inputs usage

  • How Irish SMEs can maximise on the opportunites in this space

Gain key business insights with our on-demand UK webinar series

 

How digital health companies can navigate and enter the NHS

This Enterprise Ireland webinar examines how to successfully enter and scale digital health solutions in the UK market, drawing from the experience of our panel.  

The webinar will outline the key challenges and opportunities for digital health companies entering the NHS from both a supplier and NHS procurement perspective. With expert insights from:

–             Sonia Neary, CEO and Founder of Wellola

–             Niall Rafferty, CEO and Founder Medxnote

–             Dr Sam Shah – Chief Medical Strategy Officer at Numan & previous        Director of Digital Development for NHSX

–             Andy Kinnear – Former CIO, NHS

 

Net Zero UK – Nine key steps towards a net zero construction business – Webinar

The net zero challenge facing the UK will reform the ways in which business is done. This webinar focuses on the construction sector and examines the nine key steps towards a net zero construction business. Industry leaders from the UK and Ireland gave their insights and participated discussed their decarbonisation experiences.

Speakers:

  • Isabel McAllister, Responsible Business Director, Mace

  • Dr. Matt Kennedy, Associate Director, Arup

  • Jo-Ann Garbutt, Director Sustainability, Mercury

  • Ché McGann, Sustainability Strategy & ESG Reporting Lead at Clearstream Solutions

Gain key business insights with our on-demand UK webinar series

    Sullivans Brewing

    Keep on brewing

    Sullivans BrewingAlan Quane, Group CEO of Sullivan’s Brewing Company, speaks about continuing to grow during difficult circumstances and building an international brand

    Sullivan’s Brewing Company, based in Co Kilkenny, has a fascinating history, dating all the way back to 1702. The company boomed through famines, fires, and wars, until one fateful day in 1918, at the end of WW1, an unfortunate member of the Sullivan family – a descendant of original owner Richard Sullivan – lost the business over a bet on a horse. Sullivan’s was then acquired by Smithwick’s, formerly a rival of the company.

    Alan Quane says, “It was in 2016 when I had met Paul Smithwick through my work with Diageo and he told me he was resurrecting this great brewery. So along with Paul, his son Dan, who is our Finance Director, and Master Brewer Ian Hamilton, who has huge brewing experience internationally with Diageo, we relaunched the business.

    “Then there’s Michael Meade, our US based co-founder, who was a strong believer and instrumental in fundraising from day one. Alan Smithwick, a cousin of Paul’s, was also a co-founder. Alan is not only a Smithwick, but also a Sullivan. So we have the Sullivan blood in the business which has led to our brand tagline of ‘brewing is in our blood’.”

    With the help of Enterprise Ireland, who provided grant support, and Bord Bia, the team rebuilt the brewing business, with a real focus on exports. As soon as their ale was out their gates, they were exporting to the US, places such as Buffalo in Upstate New York. “Enterprise Ireland and Bord Bia were extremely helpful from the early days,” says Alan.

    “We knew we had a great story to tell and we wanted to brew world-class quality beer to honour this heritage.” confirms Quane.

    “In fact, in 2017/18, we won the best beer in the world competition at the Oscars of the beer world in Burton-on-Trent, amongst 1,300 beers from over 45 countries around the world.”

     

    Silver lining to the Covid-19 crisis

    Having been through difficult times, including the Great Famine and many a rebellion, Sullivan’s Brewing Co. is no stranger to challenges – so how have the company been coping during the Covid-19 pandemic?

    “The on-trade shut down completely and utterly in all of our markets in the US, as well as Ireland,” says Alan. “The off-trade retail environment were very much focussed on big brands and boxes of the beer, so shoppers weren’t looking for ‘craft beer’ for the most part, they were really going after the deals and a quick-fire purchase.

    “We had to move with speed into survival mode, cutting our overheads and any costs we could get at. From a supply perspective, we had created great momentum in the States up to St Patrick’s Day prior to the lockdown. We had nine new markets in the US alone year to date, on top of six new markets added in 2019. This had led to great strain on our supply chain.

    “But during the lockdown, we were lucky enough to be able to brew here in Ireland and therefore we were able to build up the pipeline inventory for these US markets.

    “In Ireland we also started selling our beer online direct to consumers’ homes, keeping the brand front-and-centre during these very strange and isolating times. That was a silver lining in a very dark cloud.” says Quane

     

    Helping hand

    Sullivan’s Brewing Company and family motto has long been ‘standing up to do the right thing’. Back during the Great Famine, the brewery was transformed into a soup kitchen to serve food for those most in need. And this trait has lived on today. During lockdown, the company went above and beyond to support the community in Ireland and the US.

    “We sent pizzas from our Sullivan’s Taproom in Kilkenny to frontline staff at the regional hospital and Gardaí station,” says Alan. “We also contributed to the Answer Ireland’s Call charity, helping them repatriate much-needed frontline staff to Irish hospitals at the peak of the pandemic. Stateside, we helped deliver meals to people in need, for example, through the VA Medical Centre and Kenmore Mercy Hospital in Buffalo, NY. That concept of community has always been important to us and our sales team were very happy to try to help.”

    So what has Alan learned from the pandemic?

    “As a team, we have learned that we are very resilient,” he says. “The team and our plans pivoted quickly to focus on a new set of priorities in an unprecedented and seismic change to our customers’ needs and channel dynamics. As always, we’ve learned that innovation and creativity is central to how we respond to the fast-changing needs of our trade partners.

    “We have also upweighted our activity on social media during lockdown, learning how to be much more effective in that channel for relevant brand news and engagement.” says Quane.

    Future focus

    Alan says they now have plans to relaunch their route to market in Ireland. “We’ll service pubs and restaurants directly ourselves. We will continue to use C&C, our distribution partner for other opportunities, but by taking control of the bars and restaurants, I believe this will give us a chance to get even closer to our customers and their needs, and see how we can better serve them.”

    Alan emphasises that a huge part of their future focus is exporting. “Having expanded to nine US markets in the early part of this year, on top of six last year, we have a lot of very new markets to nurture and grow. We’ve also plans to add more new markets in the US and look to the UK and Canada to continue to fuel our rapid expansion plans.

    “Throughout these difficult past few months, we’ve maintained a very close relationship with Enterprise Ireland. They supported our very successful and latest round of funding. They’re a firm believer in us and continue to help us as we transition from a high-potential start-up into a successful scaled-up business.”

    The Level Project: Promoting gender balance in leadership teams

    The Level Project: Promoting gender balance in leadership roles

     

    Gender balance, diversity and inclusion is something we strive to promote as much as possible as a society, but in the world of business, having gender balance in a leadership team has been proved to have a very real and positive impact on a company.

    As a result, gender balance in management is something that Enterprise Ireland is widely advocating and supporting through a major new initiative, The Level Project.

     

    What is The Level Project?

    Sheelagh Daly, Enterprise IrelandThe Level Project has its origins in Enterprise Ireland’s Action Plan for Women in Business, which recognised that increasing the number of women in middle and senior management, as well as on boards, leads to more successful, sustainable and profitable businesses. “The Plan saw that there are considerable economic benefits that lie, untapped, in women in their roles both as customers and as talent,” says Sheelagh Daly, Entrepreneurship Manager at Enterprise Ireland. “In essence, by achieving gender balance, a company is tapping into 100% of the talent pool and 100% of the market.”

    The findings of the report is reflected in numerous studies that show that gender-balanced leadership teams can help businesses grow on a global scale. But despite all these studies and their clear conclusions, Irish companies are a long way from achieving gender balance in senior teams.

    There are numerous reasons why, but in the interests of helping companies progress and work towards their own individual gender-balance goals, The Level Project is a practical initiative that includes an online Action Planning Toolkit. Free to all companies, this toolkit helps companies assess their current situation and put in place real actions to enhance gender balance in senior teams.

    “Achieving gender balance is certainly harder in some industries than others, but simply taking some steps to enhance the gender balance of your leadership team can have tangible benefits for your business,” explains Sheelagh.

    “For example, visibly championing gender balance can have a positive effect on attracting and retaining talent. Gender balance in leadership also leads to increased creativity and innovation, thanks to diversity in thought and mindset, as well as a greater understanding of your customer base.”

     

    Striving for better

    These advantages are already being experienced by four early champions of The Level Project.

    VRAI is a fast-growing tech firm in the field of data-driven VR simulation training, and believes that a diversity of mindset is essential to help mitigate the complexity of what they are trying to achieve.

    Similarly, Spearline, a leader in telecommunication technology, credits a better understanding of their diverse customer base to diversity within their senior teams.

    For CLS, Ireland’s largest contract laboratory, having gender balance throughout the company, especially in leadership teams, creates harmony in the workplace, which can only lead to success.

    Vivian Farrell, CEO Modular AutomationHowever, achieving gender balance is very much a long-term plan for a lot of companies, especially those in industries that are traditionally male dominated. For example, Shannon-based Modular Automation has recognised that gender balance is hard to reach if girls are not seeing engineering as a viable career choice in school – a key part of their strategy is therefore demonstrating the advantages of studying engineering to girls at Junior Cert stage and lower.

    “All four of these companies have implemented very real strategies to enhance gender balance in senior leadership,” says Sheelagh. “While they recognise that this is a long-term project, the advantages of such strategies are already being experienced.”

     

    Introducing the Toolkit

    A key part of The Level Project is the Action Planning Toolkit, which is suitable for all companies, big and small, whether they are just starting out on their gender balance journey or want to improve and target their efforts even further. The Toolkit consists of six themes (Strategy, Attract, Retain, Develop, Engage, Measure), each of which is divided into two levels according to how advanced a company is. “We recommend that every company should start with the Strategy theme,” explains Sheelagh.

    A series of questions is included within each theme; answering ‘No’ to a question presents the user with suggested actions to include in their plan. Each theme also includes links to helpful resources such as guides, templates and expert insights. Once finished, an editable Action Plan for the company can be downloaded, which includes all the actions chosen  as well as space for notes.

    The online toolkit can be used free of charge by ALL companies.

    Enterprise Ireland client companies can also apply for several supports to help develop and implement their gender balance plan. Details of these supports can be found here or by talking to your Development Advisor.

     

    More information on The Level Project, including access to the Action Planning Toolkit and details of financial aids available, can be found here

    Cubic Telecom - MRC case study title

    Market research vital for success in the German automotive industry

    Cubic Telecom - MRC case study - Gerry McQuaid CCO

    With businesses facing more and more challenges by the day, the need to find growth areas within your chosen sectors has become even more important.

    For life sciences, pharmaceuticals, automotive and e-commerce, the DACH region, consisting of Germany, Austria and Switzerland, is a growing market actively looking for innovative solutions to push the sectors forward. In fact, in 2020 companies supported by Enterprise Ireland had exports from Ireland to DACH totalling over €1.8 billion.

    One Irish company that has seen the opportunity within the DACH region is Cubic Telecom, a business that produces an innovative platform called PACE to bring 24/7 connected software in cars to a new level. The opportunities for such a platform are huge – in 2019, the global connected car market was valued at $63.03 billion, and it’s projected to reach $225.16 billion by 2027. Not surprisingly, as the centre of the automotive industry in Europe and home to many world-leading car makers, the German market has a significant share in this growth.

    But when entering such a huge market as the German automotive industry, research is vital to ensure that any partnerships formed are strategic and sustainable – as Cubic understood from the very start. This is where Enterprise Ireland, and specifically its Market Research Centre and the Enterprise Ireland team in Dusseldorf, were able to help.

    “We did not simply select Germany as a generic target market,” Cubic Telecom CCO Gerry McQuaid says. “We looked at the world’s biggest automotive manufacturers and decided which companies we wished to build a partnership with. This naturally led us to Germany, the home of some of the world’s top auto manufacturers.”

    “We were very careful to take the time to understand what is required to do business successfully with large prestigious German companies and we had excellent support from the Enterprise Ireland team in Germany.” Cubic Telecom CCO Gerry McQuaid

    Platform for success

    Cubic Telecom’s solutions are indispensable for the whole range of services used by Original Equipment Manufacturers (OEMs) through the connectivity of cars, including entertainment, safety, driver assistance and vehicle management. Specifically, Cubic’s PACE platform enables cars and other devices to automatically connect to high-speed local mobile networks around the world securely and compliantly, while the PLXOR solution offers a single view of how content services are consumed across global fleets. And, its newest product, INSIGHTS, provides the business intelligence needed to see exactly how a fleet is performing, with real-time monitoring and alerting capabilities.

    Already, Cubic has enjoyed much success, connecting over 7 million devices and vehicles in 103 markets across Europe, North America, Latin America, the Middle East, Russia, Africa and Asia-Pacific. The company’s major opportunity in the automotive market is in its current partnership with the Volkswagen Group; already the company has established roll outs with OEMs like Skoda or Porsche, with more models to be added.

    “We were delighted to partner with the leading automotive brands within Volkswagen Group and this partnership has been an intrinsic part of developing our business success in Germany,” says McQuaid

    This strategic partnership was carefully planned and researched by the Cubic team. From their initial introduction into Germany, the Enterprise Ireland office in Germany supported Cubic’s progress within the automotive industry. With important connections across the German automotive and future mobility ecosystem, and a comprehensive overview of the economic landscape, the German office can advise companies not only in the early phases with finding the right approach and direction, but also with advanced business development when pivoting new sub-sectors or intensify current activities.

    Guidance from the German office proved very supportive for Cubic when it was entering the market in the early days. It now provides German brands such as Audi, Volkswagen, Porsche with a fully digital experience for their drivers.

    Enterprise Ireland’s Market Research Centre also played a key role. Client companies can use the centre to gain access to company, sector, market and country information needed to explore opportunities and compete in international markets. This allows companies like Cubic to assess and validate a market before developing an export strategy with support from the local office.

    In fact, the approach proved so successful that Gerry recommends it to any company seeking to enter new markets. “Start by considering the needs of the customer you are selling to, what solution you are selling, who you need to sell it to and what markets those target customers are in. Then leverage the Enterprise Ireland regional offices to get introductions to the people in that market who you need to meet.”

    Learn how Enterprise Ireland’s Market Research Centre can support your company’s export ambitions.

    UKCA Marking webinar

    UKCA Marking – Key Steps to ensure your products are compliant

    This webinar outlines the practical steps Irish engineering companies can take to ensure products are compliant with the new UK product marking, UKCA.

    The UKCA (UK Conformity Assessed) marking is the new UK product marking for goods placed on the market in Great Britain, replacing the EU’s CE marking. This mark will be used to certify that a wide range of products meet safety standards in the UK, covering most products that previously required the CE mark.

    While the UKCA marking came into effect on 1st January 2021, businesses are still able to use CE marking until 1st January 2023 allowing Irish companies exporting to the market to prepare for the new marking.

    Presented by Mike Whiting, Compliance Engineer, Newmac Ltd, topics included:

    • What is the UKCA and how does it differ from CE?

    • Aligning your UKCA and CE compliance roadmap

    • How UKCA effects the supply of second hand equipment in the market?

    • UKCA/CE and Northern Ireland

    Designing the workplace of the future – A new guide for all employers

      The world of work was shaken to its core in March 2020 when the Covid-19 pandemic hit Ireland and hundreds of thousands of Irish workers had to suddenly work from home.

      The slow and steady drive towards digitalisation accelerated sharply, and virtual meeting programmes such as Zoom and Microsoft Teams became commonplace. Now, 15 months on, and with the vaccination programme well underway, employers can begin to think about a return to the workplace – hopefully permanently. But the many lessons learned during the pandemic has had both employers and employees thinking about the future workplace – will we ever go back to the way it was? And do we want to?

      Enterprise Ireland has produced a new guide, ‘Emerging Through Covid-19 – The future of work, which aims to help business owners think about the positives and negatives from the last 15 months and to use these to build a sustainable business model for the future. With many employees welcoming the idea of remote working into the future, either full-time or for part of the week, is it time for employers to recognise the positives of remote working and tie it into their company policy on a permanent basis? And if so, how can they make it sustainable?

      “This is a follow-on from last year’s Covid-19 employer guide; last year we looked at the health and safety aspects of returning to work, while the theme of this year’s guide is around the future of work,” explains Karen Hernández, Senior Executive, Client Management Development at Enterprise Ireland. “During Covid, the workplace has changed, the nature of work has changed for a lot of people, and what employees expect from their employers has changed. Our aim is for all companies to be prepared to put in place the right structures and practices that suit their business needs and also the needs of their employees.

      “A large portion of our client base experienced the need to rush into remote working when Covid-19 hit Ireland in 2020. There have been some advantages and opportunities associated with this; some businesses found they’re as productive, if not more productive when working remotely. This guide aims to help companies take what’s worked well over the last 15 months and create some sustainable practices and processes that work for everybody.”

      The guide was developed in partnership with Fredericka Sheppard and Joyce Rigby-Jones of Voltedge, a highly regarded HR consultancy based in Dublin. “The objective with the guide is that it gives you a framework to start developing your own plan for the return to the office,” explains Fredericka. “All organisations are going to have their own dynamic, their own set of circumstances, so there is no one-size-fits-all solution to this. Our aim was to identify key pillars for organisations to use to develop structure and a suitable framework for their business.”

       

      The importance of asking questions

      A huge emphasis is placed on the need for communication with employees when making these decisions. “Employers need to engage with and actively listen to their employees, while also driving their business forward,” says Joyce. “This is intended as a broad guide, where employers can pick and choose the relevant pieces to them.”

      “It’s very important that employees feel that they’re being heard,” adds Fredericka. “However, decisions need to be made based on a number of factors, and employee input is just one of those factors. Obviously it’s really important to manage expectations and sometimes it’s just down to how you ask the questions. Give them some context from a business point of view. It’s not just about the employees’ wish-list, it’s also about creating a sustainable workplace for the future.”

       

      Managing remote workers

      Many employers are looking at keeping some sort of remote or flexible working practices in place – and offering this flexibility can be very positive when it comes to attracting talent. “Almost two-thirds of our client base are saying they find it hard to attract, engage and retain talent,” says Karen. “Companies need to consult and stay close to their employees and ask them what they want – and include aspects like flexibility as part of a value proposition to attract candidates.

      “Many companies that we are working with are looking at some sort of hybrid model, where employees combine time working in the office and time spent working remotely, at home or in co-working spaces. There are huge upsides, such as accessing skills from different parts of the country that they never would have before – offering remote, flexible or hybrid working is attractive to employees.

      However, this can be difficult to manage, and companies need to consider what works for the team as a whole as well as what’s right for individuals within those teams.”

      “There’s a big need for management support and training, especially for middle and line managers and supervisors who are dealing with a remote workforce,” explains Joyce. “It’s difficult for them, but it’s important that they get it right. Ensuring your managers are confident in what they do, and in their engagement with their teams. We are hearing that companies are looking to bring their employees into the office more, but it’s about getting that blend right between remote working and the office. One aspect that we emphasised in the guide is the need to make sure you are not discriminating against employees who are not in the office environment.”

      Identifying and managing issues such as burn-out and isolation is essential if companies are to offer some sort of remote working policy. “Companies that have regular check-ins and meetings with staff and use different methods of communication, such as video calls, emails and direct messaging are more likely to keep employees engaged when working remotely.  It’s also important for employees to have individual focus time, where they are able to detach from colleagues and concentrate on getting their work done without interruption”, says Karen.  “Long term, we don’t know enough about hybrid working for a definite ‘best practice’ but instead companies should pilot different ways of working – for instance, we have some companies who are trialling a ‘team days’ concept – having the whole team in for certain days of the week, then for the rest of the week, they’re working from home.”

       

      Piloting the new workplace

      The aim of the guide is to pose those broad questions that will help employers in every sector decide on the right workplace for the future of their business – but there is no need to rush into a decision. “The biggest challenge for employers is making the decision as to how you’re going to handle this working environment,” says Joyce. “Are you going to fully return, are you going for a hybrid, can you facilitate a full return in the workspace that you have? Employers need to make very big decisions, and very strategic, long-term decisions, so we’re suggesting that they talk to their employees about what they want and then piloting whatever they plan to do before they make any strategic decisions that will impact on the business going forward.”

      Covid-19 has had a huge effect on how we work – but now is the time to use what we have learned since March 2020 to create a more inclusive, sustainable business model, one that pushes the business forward while creating a culture that values employees and their health and wellbeing more than ever before. This can only be a positive thing.

       

      To download Enterprise Ireland’s new guide, ‘Emerging Through Covid-19 – The future of work’, click here.

      Digitalisation: a key strategy in ensuring export success

      Start your digital journey

      During this period of recovery, Irish companies are looking at every way possible to grow and increase their business. While finding new markets for your offerings is an important strategy, the role that digital transformation can play in business growth cannot be underestimated. According to the World Economic Forum, over $3.1 trillion in productivity gains could be added to the global economy by digital initiatives by 2025.

      To ensure they share in these gains, Irish businesses are primed to drive their digital transformation strategies but it’s important that they take a holistic approach so their digital plan can evolve as the business grows.

      “Most Irish companies are somewhere along the digital maturity curve,” says Conor O’Donovan, Head of Marketing Communications and the Client Digitalisation Unit at Enterprise Ireland. “Some are at the very early stage, which means they have only begun to look at ways to optimise their business through moving to the cloud for example, or implementing a CRM to improve how they engage and record customer data and interactions. Other companies are further along the journey, and are embedding automation to streamline manual repetitive tasks, while others are adopting data analytics and AI into to improve data analysis and predicting trends that impact their businesses and providing real time customer or supplier information upon which they can make informed decisions.”

       

      Challenges and developing a digital mindset

      While the advantages of adopting a robust a robust digital plan are clear and plentiful, there are challenges facing SMEs. “Knowledge and awareness are key issues,” explains Conor.

      “Many businesses don’t know where to begin or who to speak with about their digital roadmap, and therefore find it challenging to select the right partner and vendor. Another key challenge is access to skills, both strategic and technical. says O’Donovan

      “Ensuring that these skills are available to the business either internally or externally are key success factors, as is developing a digital mindset across the business. Finally, the availability of finance can be a key challenge in implementing the right solutions.”

      Many businesses mistakenly believe that digitalisation is just about expensive technology, but this is only part of the story. According to Conor, there are four key aspects to a successful digital strategy, all of which need carefully addressing.

      “Firstly, ask yourself why you need a digital strategy. It’s easy to read about a new platform or technology solution but a good digital strategy must be aligned to your business strategy. Ask yourself a number of key questions. For example, what business objective can be enabled by the digital plan? Is it about finding new customers or increasing sales with existing ones? Is it about improving production efficiencies or about strategic decision-making, which requires the availability of real-time accurate information drawing from several business units or locations? These are all important questions that must be answered before you start.

      “The second key factor is process. It is hugely important to review and optimise processes before layering on digital technologies. An inefficient process before digital will remain an inefficient process after digital. Talk to Enterprise Ireland and the Local Enterprise Offices for help on this; we have LEAN programmes to support process optimisation.

      “The third key element is people. Digital strategies will only work if people at the senior levels and across the organisation understand digital possibilities, see the benefits to the business and champion its adoption. says O’Donovan

      “It must be driven by multiple people across the organisation and developing a digital culture and mindset across the business is key. There are multiple programmes on digital available from Skillsnet, the IMI and others to support this.

      “Then finally we get to the technology piece. This part can be daunting for companies with limited budget, so it’s vital to take the time to really assess the technology required. It’s also important to ensure interoperability as new technology comes on stream as part of a multi-year plan – so the technology ‘speaks to each other’. This will avoid expensive integration and data extraction issues at a future date.”

       

      Supports progress your digital journey

      While the above might feel daunting, especially for businesses at an early stage in their digital journey, there is plenty of help available. Enterprise Ireland can help Irish exporting businesses to focus on and develop their digital strategy. The new Digital Ready Scorecard is a short self-assessment online tool that enables businesses to assess their current digital readiness and identify any gaps. The scorecard also signposts supports from Enterprise Ireland, the Local Enterprise Offices and across Government. More information can be found on the Enterprise Ireland website.

      Enterprise Ireland also offers a €9k fully funded Digitalisation Voucher for eligible companies to engage independent experts to develop their digital strategies before purchasing any technology. All these aids will ensure that Irish exporters can reap the significant rewards of a robust and dynamic digital strategy.

      A person gathering market intelligence by analysing graphs and statistics on a sheet of paper

      Using market intelligence to inform your export plan

      The saying that ‘knowledge is power’ is certainly true of successful exporting. Companies must use market intelligence to understand their customers’ requirements, cultural considerations, market trends and what competitors are doing, in order to succeed.

      Insights gained from high-quality market research are essential for good business decisions for companies with the ambition to grow, export and, indeed, survive. While successful products and services are built on sound market research, a continual process of keeping up-to-date with business intelligence is required, which can be time-consuming and costly.

       

      Market Research Centre

      That is one reason Enterprise Ireland’s Market Research Centre is such a valuable resource. It is the largest repository of business intelligence in Ireland and contains thousands of world-class market research insights, available to Enterprise Ireland supported companies.

      Reports include company, sector, market and country information, which help businesses to explore opportunities and compete in international markets. We use databases from blue-chip information providers such as GartnerFrost & Sullivan, Mintel and others, which provide authoritative, verified information that is independent and reliable. Some of these reports cost tens of thousands of euro individually, so the value of accessing the service is immense.

       

      Using market intelligence to assess new markets

      The Market Research Centre is staffed by information specialists who help clients locate the most appropriate sources of knowledge for their requirements. The specialists can track down niche market intelligence that is not available through internet research and can also facilitate access to industry analysts to provide bespoke briefings that deep-dive into subject areas.

      While the UK and European markets remain vitally important for exporters, increasingly diversification into more distant markets is a strategic option. Critical to all such business decisions is access to authoritative market research.

       

      Using insights to make an impact

      An example of how the centre helps companies to explore opportunities in overseas markets is workforce travel company Roomex. Over the last two years, the company has targeted the UK and Germany and is now looking at the huge potential of the US market. Information specialists helped the company gain valuable insights by providing access to global company, country, market and sector data which helped the Roomex to analyse their target customer and competitor base.

      Enterprise Ireland’s research hub offers access to extensive predictive research on future trends, which is invaluable for companies interested in innovation. Knowledge of what might impact a market next provides an opportunity to develop new products or solutions. There are huge opportunities arising from disruptive technologies, such as driver-less cars, but also risks to companies which are not looking ahead.

       

      Growing your business using market intelligence

      Companies which are serious about exporting, growing and future-proofing their business should put continuous research at the heart of their strategy.

      If your company is considering expanding into new markets the Market Research Centre’s extensive resources and expertise should be your first port of call.

      Contact the Market Research Centre today.

      Sustainability – Sisk Talks Success with GreenPlus

      The relationship between the construction industry and the built environment and consumption of natural resources on the one hand and sustainable development on the other is both complex and significant.

      Established back in 1859, John Sisk & Son – Building and Civil Engineering Design and Construction Services is one of Ireland’s most recognisable companies in the sector.  Headquartered in Ireland, with operations across the UK and Europe, the company places a strong emphasis on performance, quality, teamwork and a ‘hands-on’ management approach.

      Sisk were the first contractors / builders in Ireland and the UK to achieve ISO 50001 certification in energy management. Their decision to become involved with the Enterprise Ireland GreenPlus scheme “really opened our eyes to the whole scope of energy management in our industry which until then had been very much overlooked,” explains Sisk Group Energy Manager, Ian O’Connor, who is recognised as an international leader in construction sustainability and was named ‘Private Sector Energy Manager 2020 at the EMA (Energy Managers Association) awards.

       

      “It was very enlightening”

      “It started with ISO 50001 but we took our initial learnings from this, developed them further and expanded our scope to take a more forensic approach to monitoring our energy use.  This identified areas of significant energy savings.  We started to measure but realised we needed to know more. We needed to analyse our energy use – when it was used, how much was being used and which processes were using the energy.  It was very enlightening”.

       

      21 Targets Linked to the SDGs

      Last year Sisk launched their 2030 Sustainability Roadmap ‘Building Today, Caring for Tomorrow’.  Within that there are 21 clear and ambitious targets linked to the UN Sustainable Development Goals. “Industry collaboration is an important part of this. While we set these targets, we alone can’t achieve them.  We need the supply chain and our suppliers to come along on this journey with us. A rising tide lifts all boats and by doing this we hope to lead the way and we want people to join us on the journey.”

      Ian O’Connor is adamant that visibility and clear messaging of the Sisk vision is the way forward.  “We are very keen to demonstrate to all stakeholders of our business – clients, our employees, subcontractors, communities – what we are going to do to care for the environment in which we work.  We plan to be fully carbon neutral by 2030. By 2024 50% of our fleet will be electric and by 2030 there will be no combustion engines within the fleet”.

      The company also has some exciting and innovative ideas around digital technology, innovation and biodiversity.  In 2029 the business celebrates 170 years and to celebrate plans to plant a massive 1.7 million trees by 2030 in Ireland and the UK.  The first of those trees was planted in April this year.

      Advising other companies of the benefits of getting involved with the Enterprise Ireland GreenPlus programme he states:

      “I would say it’s really important to know where you are at the moment. Get a baseline and measure your impact on the environment, on energy use and on carbon emissions.  Set targets and then develop an action plan to start achieving those targets,” he recommends.

      Ian O’Connor acknowledges that in addition to the help from Enterprise Ireland GreenPlus, the achievements to date wouldn’t have been possible without everybody at Sisk.  “We wouldn’t have had the launch of our roadmap if support hadn’t come from the very top – from our shareholders to our forward thinking management team and the ‘boots on the ground’ and staff in the office.  Ultimately, most of the people that work at Sisk are based on construction sites these are the people that will have a huge contribution to our efforts” he said.  “We know that our targets are ambitious but there is a climate emergency and we hope Sisk can play a significant part in overcoming this challenge.”

       

      To get your business ready for a green future visit Climate Enterprise Action Fund or contact the Climate Action Team