Storytelling to Increase Sales

Storytelling to Increase Sales:

Learn how B2B storytelling can deliver higher quality leads, increase brand awareness and engage customers that work with you for the long term.

This webinar will take you through the steps to build a compelling narrative that can help build trust in your business and drive growth.

Join Karagh Kelly, Commercial Director IMS Marketing and Olivia Breene, Head of Business Development & Marketing at AVCOM for their insights on:

• Storytelling Vs Telling a Story
• A Buyer’s Perspective
• B2B Stories in Action
• Your Meeting Presentation Framework
• Company Insights from AVCOM

Speakers:

Karagh Kelly, Commercial Director IMS Marketing

Karagh Kelly is Commercial Director at IMS Marketing, a prominent marketing firm recently acquired by the leading US digital performance agency, LOCOMOTIVE Agency. With a strong background in strategic marketing and communications, Karagh specialises in working with both Irish and international, small, medium and large businesses to foster business growth and achieve new heights of success. 

One of Karagh’s notable contributions is her design and delivery of storytelling and sales development training, Karagh’s passion for empowering businesses to tell their unique stories and connect with their target audience is evident in the impact of her training programs. 

Olivia Breene. Head of Business Development & Marketing, AVCOM

Olivia Breene joined AVCOM as Head of Business Development in 2019, having previously worked in strategic sales leadership roles in the fashion and retail space. Having spent the past two years developing and growing AVCOM’s strategic proposition, she now spearheads the vision of the Premium Event Production Agency as a thought leader within the production space. Her ability to understand client’s needs and transform their visions into reality has made her a sought-after collaborator among brands, corporations, and organisations looking to make a lasting impact through their events. 

Over the past 12+ months AVCOM has gone on a story telling journey that has positioned their traditional AV company as the leading Event Production Agency in Ireland and further afield. They have featured in national and international press and invested heavily in digitally promoting their brand and story across multiple channels with significant success across revenue, export growth and headcount as a result.