Opportunities in the German healthcare market

In 2020, Enterprise Ireland commissioned a research project to map all the players and points of entry to the German healthcare market.

The results highlighted the key role of Group Purchasing Organisations (GPOs) which work across a range of healthcare groups including hospitals, care homes etc. to facilitate combining resources for procurement purposes.

This webinar will examine

  • How to use GPOs when entering the German market

  • How Irish businesses can leverage GPOs to progress business with German hospitals

  • How using GPOs can help to address various target groups

Chaired by Enterprise Ireland Market Advisor Nicol Hoppe with insights from Rudiger Mueller, expert on procurement processes in German hospitals and owner of the Kronach consultancy company.

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