In 2020, Enterprise Ireland commissioned a research project to map all the players and points of entry to the German healthcare market.
The results highlighted the key role of Group Purchasing Organisations (GPOs) which work across a range of healthcare groups including hospitals, care homes etc. to facilitate combining resources for procurement purposes.
This webinar will examine
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How to use GPOs when entering the German market
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How Irish businesses can leverage GPOs to progress business with German hospitals
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How using GPOs can help to address various target groups