Six Irish technology innovators showcased their products and services at Mobile World Congress in Barcelona (MWC22) earlier this year.
All exhibited on the Ireland Pavilion, the prestigious country stand supported by Enterprise Ireland for the duration of the event, which ran from 28th February to 3rd of March.
A further cohort of seven companies attended the event as visitors, also with the support of Enterprise Ireland.
World’s largest
All had good reason to be there.
“Mobile World Congress is the largest mobile event in the world, bringing together the latest innovation and cutting-edge technology,” says Gillian Baker, Development Adviser Digital Technologies with Enterprise Ireland.
“In 2020 it was one of the first major trade events to be shuttered as a result of the pandemic. Last year it held a scaled back version, which is why its return earlier this year, as one of the first major industry events to take place since the advent of Covid, created enormous excitement.”
Global scale
With industry leaders from around the world attending MWC22, it was only fitting that Ireland’s strength in this sector should be showcased too.
“The six Enterprise Ireland-supported companies which exhibited on the Ireland Pavilion stand were already successful in the mobile communications space, highlighting Irish capability on a global scale,” she explains.
“These Enterprise Ireland-backed companies provide products and services that cover a broad spectrum of the rapidly changing demands of mobile technology and the wider communications sectors. With over 1500 exhibitors at Mobile World Congress, it was an opportunity for them to get in front of their market and showcase their capability, raise brand awareness and gain exposure on a world stage.”
Facetime
After the challenges of the past two years, when business relationships had to be maintained or developed remotely, exhibitors were keener than ever to meet in person, says Baker.
“They were excited to get back out there in front of their business partners, to resume face-to-face business, to network and to gain exposure to potential new partners,” she says.
Enterprise Ireland supported attendees to ensure they made the most of the commercial potential such major in-person events offer.
“All scheduled back-to-back meetings over the duration of the exhibition, to ensure they maximised every opportunity the show afforded them,” she explains.
As well as providing access to its deep network of international contacts, Enterprise Ireland’s sectoral experts were on hand at to support client companies.
Six of the best
Among the companies featured at The Ireland Pavilion at MWC22 were established Enterprise Ireland client companies such as Benetel, a provider of leading-edge radio solutions for 5G disaggregated RAN and 4G/LTE Small Cells. It works with leading vendors, partners and open initiatives such as the O-RAN ALLICANCE.
Cubic Telecom develops IoT connected software solutions to the automotive, agriculture and transport manufacturing industries. Its platform, PACE, is used by leading companies around the world including Audi, Microsoft and CNH Industrial.
Druid Software, a core cellular network software company and a leader in 5G & 4G Cellular technology will be there too. Its RAEMIS platform is used by internet service providers and enterprises for mission critical environments all over the world.
Also present was Endeavour Technology, the global leader in IoT and 5G service assurance whose nSpire product is a leading-edge state of the art SaaS platform that ensures continuously reliable connectivity for customers around the globe.
Exhibiting alongside them were early-stage Enterprise Ireland clients in the mobile technology space, Ringotel and Software Radio Systems.
Ringotel’s platform turns any VoIP phone system into a cutting-edge unified communication solution without changing existing infrastructure and setup, enabling its clients to add conference communications functionality to their phone system in less than 10 minutes.
Software Radio Systems develops open software for mobile radio wireless networks. Its high-performance software radio solutions for 4G and 5G, with complete UE and RAN applications, support the creation of new mobile services.
Value added visits
“In addition to the six Enterprise Ireland client companies taking space on the Ireland Pavilion, seven more attended Mobile World Congress as visitors,” says Baker.
“For these client companies too it was an unrivalled opportunity to meet with both new and existing partners, to showcase their latest offerings and to benchmark against the best available in the global marketplace.”
All in all, the event provided enormous value to exhibitors and visitors alike.
