Neil Cooney

Market Watch – A view from Canada

Market Watch Canada Neil Cooney

Key Takeaways

• The public health response to Covid-19 in Canada was well informed by previously having dealt with the challenges caused by an outbreak of SARS in the early 2000s.
• There were some challenges, and the Canadian government has been swift and efficient in offering support to businesses and citizens across the country.
• Canada, like many jurisdictions, is seeing a resurgence of cases and borders are currently closed to mainstream traffic.
• Remote working has seen many industries pivot to a new way of doing business.
• Many sectors are moving apace and there is opportunity for Irish companies.

Along with almost every country in the world, Canada has felt the effects of the pandemic, but Neil Cooney, Enterprise Ireland Country Manager Canada, says while a second wave is also taking its toll, there are some positive signs of growth.

“The challenges of Covid-19 are significant and as a result, the Canadian government has committed extraordinary support to citizens and businesses during 2020 as economic activity is considered to be approximately 5% below February levels,” he says. “However the economy has seen four straight months of growth, as restrictions have been modified to support more of the economy coming back online.”

“Of course, like many other jurisdictions, Canada is seeing a resurgence of cases, particularly in its main metropolitan areas – and borders are currently closed for most travellers. So those doing business need to look carefully at the limited set of exceptions which may apply (for critical infrastructure or in healthcare) – while most workers in government, banking, technology and professional services sectors continue to work from home.”

Aside from the challenges of not being able to visit the market, meet customers and attend trade events, Cooney says another effect of Covid-19 has been that some pending projects were paused as companies reacted to the uncertainty, but this is beginning to change.

“We have seen projects reignite in recent months as business priorities have shifted from crisis management or remote working challenges to an acceleration in digitalization and providing better experiences for customers and employees,” he says.

“Pivoting to virtual has been an area of opportunity for many of the leading trade events and while they vary in format and cost, these events have reduced the barriers for Irish companies interested in learning more about trends and opportunities in Canada – which has always been challenging to do on a coast to coast basis as it is the world’s second largest country.”

The move to remote working and distributed teams has pushed businesses to openly consider solutions from providers, which they will engage with online from start to finish.
And according to Cooney, the manufacturing sector and supply chains generally have done well in overcoming the hurdles posed by the current global crisis.

“Like many markets, the challenges of Covid-19 have accelerated change in many areas with companies and industries adopting new technologies,” he says. “This has represented an opportunity for Irish companies which offer innovative solutions in areas such as cybersecurity, remote working enablement and digital health.

“And Canada recently announced investment of 10 billion (CAD) in infrastructure projects -through the Canadian Investment Bank – in energy, agricultural irrigation, connectivity, zero-emission buses, early construction works and buildings’ energy efficiency.”

He says with the impact of the crisis on the energy sector, there has been an opportunity to focus investment on environmental mitigation of orphan wells, developing renewable energy and charting a cleaner, more efficient energy future.

And the construction sector has continued its buoyant level of activity with an increasing focus on modular housing deployment and environmentally superior building technologies currently in demand.

“In addition, Canada has continued to invest significantly in its public infrastructure, including a recent announcement supporting broadband provision– which at $1.75 billion represents the largest one-time federal investment in broadband.”

Home to several world class clusters including the world’s third largest aerospace hub in Montreal, Canada is North America’s second largest financial services and technology cluster, leading capability in Artificial Intelligence technologies, and has a burgeoning technology sector.

Toronto has the highest cluster of AI start-ups in the world and Montréal boasts the highest density of researchers and students of deep learning in the world. This has highlighted an opportunity for EI Canada to join the conversation with focus on Irish AI capable clients.

But while virtual meetings have made it easier for companies outside Canada to explore new commercial relationships, there are certain factors which need to be considered.

“Companies approaching the market often have to think region by region in sourcing distribution, identifying partners, winning customers and setting-up beachhead sales operations,” says Cooney. “And while doing this in-person has always been a challenge given the scale of the territory, the current reliance on virtual meetings has created more of a ‘level playing field’ for companies outside Canada exploring new commercial relationships.

“But it is officially a bilingual country which means many products and services must offer English and French to participate in procurement or Request for Proposal processes. To this end, Enterprise Ireland has recently opened an office in Montreal to assist Irish companies in doing business in the region.

“And while Canada is often seen as an excellent proving ground and valuable reference site for the wider North America market, it is crucial to display knowledge and responsiveness to the distinct needs of Canadian customers, local regulatory requirements and differences in business practice – something which definitely applies to the complex, multi-stakeholder buying processes we see in the Healthcare and Telco sectors.”

However, the country manager says that Canadians prefer to work with companies which already have an established presence in the market.

“Demonstrating local presence can be an important way to gain trust and to reassure potential customers of the availability of your on-going support,” he says. “Canada is a welcoming country when it comes to entrepreneurs, investors, and talent, including from Ireland, and is as a result attracting significant business to tech hubs such as Toronto, Montreal, Vancouver and Calgary. And during Covid-19, this may mean establishing a virtual presence and hiring locally in-market – which is readily possible given the ease of set-up in Canada.”

To learn more about the steps companies can take to address the impact of Covid-19 visit our business supports page.

Evolve UK – An Overview of AMP 7, the 2020-2025 Water Sector Investment Cycle in England and Wales

Ireland’s capabilities in the water sector

Enterprise Ireland coordinates a well-established cluster of over 80 water and wastewater companies which provide products and service solutions to address global water challenges in areas such as water scarcity; climate change and resilience; rising energy costs; increased regulation; increased quality requirements and ageing infrastructure. The launch of the AMP 7 2020 – 2025 water sector investment cycle in the UK and Wales provides opportunities to these companies, which are well positioned to service the English, Welsh, Scottish and Northern Irish municipal and industrial water sectors and their respective capital and growth objectives.

 

UK Opportunities

This report is prepared for businesses which operate or are considering entry into the English and Welsh water sector over the course of a new five-year Asset Management Plan (AMP 7) 2020-2025 which has an estimated value of £51b, with an approximate 50:50 split between capital and operational investment.

From reading this report, you should gain a greater understanding of the structure of the English and Welsh water and wastewater sector including

  • water utilities
  • tier one contractors
  • regulators
  • environmental agencies
  • water alliances
  • relevant industry events
  • AMP 7 contract information

 

Webinars – Brexit Customs Briefing Series

As the Brexit transition period comes to an end on 31 December 2020, Irish businesses trading with the UK will need to operate in a new business environment.

To assist Irish companies with their final preparations, Enterprise Ireland in partnership with the Local Enterprise Offices will host a series of webinar briefings to advise on logistics, freight, customs clearance and the critical steps needed to avoid trading disruption on Jan 1st.

Register Below:

Evolve UK Podcast – Retail – in conversation with Validify’s CEO

Enterprise Ireland’s Evolve UK podcast series shares market insights to help Irish businesses identify opportunities across the UK.

Allyson Stephen, Enterprise Ireland UK’s Market Advisor for Consumer Retail, sat down with Fergal O’Mullane, CEO of UK retail tech platform Validify, to discuss the impact of Covid-19 on the platform and where the sector might be in the coming months.

 

 

 

 

Evolve UK Podcast – Digital Technologies – meet the team

Enterprise Ireland’s Evolve UK podcast series shares market insights to help Irish businesses identify opportunities across the UK.

Every month, we will be bringing you our ‘Meet the Team’ podcast segment. In these episodes, you will get to know our sector teams on a personable level and find out more about the clients and sub-sectors they work with.

This episode introduces our Digital Technologies team of Padraic Geraghty and Sarah McNabb.

 

 

 

Evolve UK – Pharma Manufacturing Sector webinar

 

This webinar forms part of the Evolve UK Webinar series and provides an overview of the UK Pharma sector including the regional clusters and the main UK pharma manufacturers.

Hosted by Laura Brocklebank, Senior Market Advisor for UK Manufacturing and Heike Owen from Shibumi Consulting Ltd the webinar will look at the opportunities, challenges and hot topics in the UK Pharma sector. 

Download the supporting report here

Evolve UK Podcast – Women in Construction

Enterprise Ireland’s Evolve UK podcast series shares market insights to help Irish businesses identify opportunities across the UK.

The ‘She Built That’ initiative was launched to highlight the real influence that women have in the Construction sector. As an industry so often criticised for its lack of diversity, this event highlighted the achievements of women in the sector and looked to inspire the next generation of great women in construction.

One year on, Conor Stone and Kevin Fennelly sit down with the minds behind the initiative, Anne Corr and Niamh Kearney, to discuss the ideation, the execution and the impact of ‘She Built That’.

 

Evolve UK Podcast – Aerospace and Aviation

Enterprise Ireland’s Evolve UK podcast series shares market insights to help Irish businesses identify opportunities across the UK.

Senior Market Advisor Sean Long speaks with Gerry Reynolds, MD, Takumi Precision Engineering and Chairman of Emerald Aero Group about the Irish Aerospace Sector and the challenges and opportunities it presents to Irish suppliers.

Opportunities in the UK Cybersecurity industry

This webinar explores the current state of the cybersecurity sector in the UK.

Enterprise Ireland‘s Sarah McNabb, Market Advisor in the UK was joined by Thom Langford, founder of TL(2) Security, former global CISO of Publicis Groupe and award winning security blogger to discuss:

  • UK Cybersecurity Current State of Play

  • Impact of Covid and Brexit on the sector

  • Future opportunities/trends and growth areas

  • In the mind of a CISO- how to successfully sell to a UK senior cyber buyer

  • Interactive discussion and Q&A

For more UK Digital Technologies insights click here.

 

Aerospace & Aviation

Market Watch Industry Bulletin – Aerospace & Aviation

Aerospace and Aviation

 

Enterprise Ireland’s industry bulletin for the Aerospace & Aviation industry provides insights from Market Advisors across the world, on market developments in each region, exploring market conditions during the Covid-19 pandemic , developments, opportunities and supports.

Read the full report here.

Evolve UK Podcast – Digital Technologies

Enterprise Ireland’s Evolve UK podcast series shares market insights to help Irish businesses identify opportunities across the UK.

In this episode, senior market advisor Padraic Geraghty speaks with Eamonn Carey Managing Director of Techstars about remote working beyond COVID-19, key tips for Irish companies making the leap across the Irish Sea and the do’s and don’ts of seed funding. 

 

 

 

 

Global Ambition – Industry Insights Agritech webinar

Enterprise Ireland hosted a series of Global Ambition – Industry Insights sector focused webinars to deliver market intelligence on the evolving international export opportunities across global markets.

Host and lead Market Advisor for the sector Brian Hourihane is joined by Robbie Walker, European Growth Officer at Alltech to discuss how Agritech and Smart Machinery solutions are promoting sustainable farming across the globe.

 

Watch the webinar here.