2. Diversification Supports
Enterprise Ireland has a range of existing supports to help businesses become more diversified. These include:
Market Discovery Fund
The Market Discovery Fund is designed to help companies of all sizes to prepare to enter new markets. By providing funding to hire consultants with in-depth knowledge of the target market, businesses can determine barriers to entry, assess the competitive landscape and identify opportunities. This support also enables companies to carry out market research and develop an effective strategy.
GradStart provides salary support of up to 70% for the employment of graduate talent with language fluency to assist client companies when expanding into new markets.
Market Research Centre
Continuous intelligence gathering is key to successful export growth. Enterprise Ireland has a range of world-class market research reports which detail relevant company, market and sector information. These reports can be accessed at one of our regional locations or from the Market Research Centre in our Dublin office.
Strategic Marketing Review
The Strategic Marketing Review (SMR) includes 7 days consultancy support from a sales and marketing expert. The total cost is €6,300 and client companies can receive grant support of €5,000. The SMR can be delivered online with a current focus on risk assessment, contingency planning and the development of a re-start strategy to sustain business into the future.