Eurozone Market Insights
The Eurozone is one of the world’s largest economic regions. Its currency, the Euro, is the second most traded globally and is considered one of the strongest in the world. With a population of over 447 million, the Eurozone benefits from ongoing economic growth and significant post-Covid investment and recovery programmes driving opportunity across the region.
447 million population
8 Enterprise Ireland offices
Potential export market of €38 billion
When Ireland joined the Euro in 2002, it created an unprecedented opportunity to extend our domestic market into the single market with zero currency risk. Yet today, the Eurozone represents a largely untapped opportunity for Irish exporters. The stability offered by a shared currency, a simplified trading environment and significant post-Covid investment programmes at EU and national levels are only some of the reasons why the market should be high on the agenda for Irish businesses looking to expand their reach.
Economic indicators look bright. Over the next number of years, the EU has signed off on an investment programme of over €750 billion to make Europe more green and digital. This investment is more that just a Covid-19 recovery plan but it is generating now opportunities across the region in multiple sectors.
Enterprise Ireland supports
Knowledge of the competitive environment within new markets is the key to successful export growth. Enterprise Ireland’s Market Research Centre offers client companies access to key market intelligence needed to explore opportunities and compete internationally.
We also support Irish businesses with local knowledge and sectoral expertise through our global network of Market Advisors as well as a suite of tailored Eurozone supports.
No Currency Exposure
Simplified trading environment
Exporting to the Eurozone
Entering a new export market will always pose challenges, in particular, language and cultural barriers and different ways of working.
A critical success factor of entering any new region is having a focused strategy that includes extensive market research as well as resource and time commitment. With the right strategy in place, your business will be able to overcome the common obstacles of expanding into new territories.
Six key steps
Step 1: Market selection
Step 2: Market research and validation
Step 3: Refine value proposition and communications strategy
Step 4: Identify route to market and localization requirement
Step 5: Put resources (financial and people) in place
Step 6: Finalise Market Entry Plan
Enterprise Ireland has a package of tailored supports to help Irish companies on their export journey from funding and market insight to language training and a network of Eurozone offices.
Enter the Eurozone, Management Development Programme
The Enter the Eurozone programme is an unique offering of face-to-face and online education modules, workshops and one-to-ones to build your market plan for entering a specific Eurozone market. Delivered by ESMT European School of Management and Technology Berlin, this award-winning programme is also supported by one-to-one Business Advisors led by IMS Marketing. The programme is aimed at CEOs and one senior colleague of Irish companies currently exporting with no significant presence in a Eurozone market.
Market Research Centre
Provides access to valuable business intelligence reports that detail relevant company, market and sector information. Learn more.
Market Discovery Fund
Helping companies to research new markets by providing funding to hire market consultants, determine barriers, assess competitive landscapes and develop viable and sustainable market entry strategies. Learn more.
Enterprise Ireland Market Advisers
The Market Advisers in our six European offices have the local knowledge, connections and expertise to advise on growing your Eurozone sales.
GradStart Subsidy for Language Graduates
Salary support for the recruitment of graduates with language fluency. Learn more.
Eurozone Consultancy Support
Advice and support on the necessary steps and preparation to successfully enter the Eurozone. Contact our team of Eurozone advisors.
Enterprise Ireland Paris Office,
33 Rue de Miromesnil,
00 33 (0) 153 43 12 00
Enterprise Ireland Düsseldorf office
Derendorfer Allee 6
00 49 (211) 4705920
Alberto Cisterna Viladrich
Enterprise Ireland Madrid Office
Casa de Irlanda
Paseo de la Castellana, 46-2
00 34 91 4364 086
Tel: +39 348 783 5500
Enterprise Ireland Milan Office
Via Edmondo de Amicis 53
+39 02 880 0991
Belgium, Netherlands & Luxembourg
World Trade Centre
Mobile: 0031 6 51 37 37 22
Phone: 0031 20 676 31 41
Enterprise Ireland Brussels Office
Rue Joseph Stevens 7
Phone: 0032 (2) 893 2134
Mobile: 00 32 474 591 393