Doing Businessin Japan
Asian Market Insights
Japan, ‘land of the rising sun’ is known for its vibrant culture, nature, food and cutting-edge technology.
However, the Covid-19 pandemic has created a new set of challenges for the Japanese market.
Enterprise Ireland is responding to the global crisis by working with Irish exporters to help them avail of business response supports announced by the Government. These supports are designed to help businesses stabilise and adapt to the evolving situation, in preparation for getting back on the road to recovery.
Japan’s recent economic turnaround spells new opportunities for businesses across a range of sectors in a country that already has the strong fundamentals of a world-class economy. The Japanese market is a rewarding one for products and services, in part because Japanese companies and consumers are prepared to pay premiums for quality, reliability and good service.
The economic policies being pursued by the Japanese government, known as ‘Abenomics’, point to a period of change in the country, with a liberalisation of policies to stimulate growth and stoke inflation. Japan’s corporate sector, particularly its large-scale exporters, are in very good financial health.