Japan, ‘land of the rising sun’ is known for its vibrant culture, nature, food and cutting-edge technology. Its recent economic turnaround spells new opportunities for businesses across a range of sectors in a country that already has the strong fundamentals of a world-class economy. The Japanese market is a rewarding one for products and services, in part because Japanese companies and consumers are prepared to pay premiums for quality, reliability and good service.
The economic policies being pursued by the Japanese government, known as ‘Abenomics’, point to a period of change in the country, with a liberalisation of policies to stimulate growth and stoke inflation. Japan’s corporate sector, particularly its large-scale exporters, are in very good financial health.