It’s never too soon – and a business never too small – to plan for export success

 Mark Christal, Manager Regions and Entrepreneurship at Enterprise Ireland outlines why developing export activity is of critical importance to Ireland.

That includes export activity for businesses of all sizes, including small and medium ones as well as micro businesses which employ fewer than 10 people. It includes businesses already in operation and start-ups too because, put simply, Ireland needs to export more.

An OECD report in 2019 found that just 6.3% of Irish businesses exported and suggested that it needs to be closer to 10% if Ireland is to have the resilience we require in our enterprise base. That was before Covid-19 which has greatly increased our exposure to risk.

 

Export Compass webinar series

Being a small business is no impediment to export success but preparation is key. Because developing exports is an important strategic objective of Enterprise Ireland, it has partnered with the Local Enterprise Office network to launch a new webinar series called Export Compass.

This online series is completely free and is open to all companies.  As well as expert advice it features small business owners willing to share the benefit of their experience in terms of tips for success and pitfalls to avoid.  

The webinars are tailored to suit micro and SME businesses who are either just starting out or who wish to grow an existing business through export sales.

There are five webinars in the series, with each covering practical advice on specific issues including assessing your reasons for exporting – or not, choosing the right market and identifying customers within it.  

Understanding business culture in your priority markets is vital too and the series includes representatives from some of Enterprise Ireland’s 40 overseas offices.

While the pandemic has created massive challenges, it has also accelerated the adoption of digital business practices. It is now the norm to seek and win new business overseas entirely online, a fact which presents Irish businesses with enormous opportunities. 

The Export Compass webinar series outlines tools and techniques to help win export customers in a digital world. It also provides information about the funding and finance options available as you prepare and execute your export plan.

Research is vital. Developing exports has never been less about jumping on a plane, but about developing a strategy and putting the necessary structures in place first, including management capacity.

Businesses are already mindful of how, as a result of Brexit, there are now additional costs involved in trading with the UK, the Irish exporter’s traditional first port of call.

Some 31% of export sales by Enterprise Ireland clients still go to the UK and it will remain an important trading partner, but the webinar series also looks at the opportunities that exist across the Eurozone. It is a market to which we still have unfettered access and which, at a population of almost 450m, is still huge.

Over the past 12 months we have all seen a dramatic digital shift in the way consumers and businesses buy. Despite the challenges, the pace at which the global digital economy is opening up is generating enormous opportunities.

Helping businesses to realise their export potential is the cornerstone of both Enterprise Ireland’s and the wider government’s strategy. Last month’s report of the SME Taskforce reiterated this, highlighting the need to support all potential exporters, including micro businesses.

That is because our resilience – and our growth – will come from an ability to achieve export success, both as companies and as a country.  Global exports hold the key to growing our economy and our employment levels.

We need to encourage as many companies as possible on the road to export success. The Export Compass webinars is a good place to start.

The 5-part series will look at:

  1. What is the basis of your export plan? Where in the world you might export?
  2. Who is your ideal customer? Culture and doing business in other countries
  3. How to prepare for export. Sales and marketing to win export customers in a digital world
  4. How to finance your export plan. Finance management through funding and pricing
  5. Bringing it all together. Q&A session

 

A version of this article was previously published in the Sunday Independent

 

Cutting costs and reducing food waste: Positive Carbon’s solution for the hotel industry

We are all becoming more and more aware of our impact on the world, yet when it comes to business, profit often takes precedence. But if you can form a business that makes profit and helps the environment – then you’re onto a winner.

This year, Enterprise Ireland’s Competitive Start Fund (CSF) is encouraging applications from eligible companies that address the challenges and opportunities relating to climate change. “It’s really exciting to see more environmentally focused businesses coming through,” says Aisling Kirwan, co-founder and Director of Operations at Positive Carbon, a recent recipient of funding through the CSF. “If you can bring together a business model while answering environmental concerns, it’s a win-win. And people are becoming more aware of the consequences of their actions and their impact on the world around them.”

Positive Carbon is a great example of a business looking to have a positive impact on the environment with a product that saves money for their customers. Aimed at the hotel market, Positive Carbon manufactures a solution to reduce food waste in as simple a way as possible.

“From research, we found that hotels were the biggest wasters of food by far,” Aisling explains. “From talking to chefs and getting feedback from general managers, we came up with a solution that we thought would work the best in a busy kitchen, with the aim of halving food waste. A hotel, on average, spends €200,000 a year on food that ends up in the bin; if we can halve this, we can help the hotel save money while reducing the environmental impact of the waste.

“Our solution is a fully automated food waste monitoring system. A weighing scales fits under any bin in any kitchen and sitting alongside that is a camera that looks directly into the bin. When waste is thrown into the bin, the scales weighs it while the camera takes a picture for identification. All of that information is collected and displayed for the client, so they can see exactly what is being thrown away. For instance, the information might reveal that 13 kilos of chicken was thrown away today – this clearly needs addressing. Avoidable food waste accounts for 66% of the waste in hotels, and with functions, that number shoots up to 87% – it’s an absolutely massive amount of waste, both food and money.

The United Nations has said that if we can reduce food waste, this is the single most effective thing we can do to reduce CO2 – and it’s such a quick and easy and achievable fix.says Kirwan.

 

CSF applications – a demanding, but rewarding process

With a background in the food waste industry working with innovative companies such as FoodCloud, Aisling and her co-founder Mark Kirwan first applied to Enterprise Ireland’s New Frontiers programme to see if their solution to reduce food waste could become a viable business; Positive Carbon then opened for business in May 2020.

“The CSF felt like the logical next step for us,” says Aisling. 

“We used the funds mostly for product development, to bring out a new version of the product, and then to upscale manufacturing as we are bringing onboard a number of new hotels over the next few months.

“I’m also taking part in the Innovate programme as part of that, the three-month accelerator programme for women entrepreneurs delivered by Dublin Business Innovation Centre in partnership with Enterprise Ireland, which has been really great. It’s good to be in an environment where you can talk about any issues or thrash out solutions.”

Like many other CSF recipients, Aisling says the application process was a rewarding exercise. “I definitely wouldn’t say it was easy! There are a lot of different stages to it, but it was also very enjoyable. It made us really think what we were trying to achieve in our business, get that down on paper and then be able to pitch our plan to a panel as well – and to be confident enough to answer questions. It’s definitely a demanding process but you get a lot out of it as well.”

 

Covid – time to prepare

Launching a new business during the Covid-19 pandemic certainly brings its challenges but for Positive Carbon it also gave them time to prepare. “With Covid-19 limiting hotel business, we’ve had the chance to sit down with general managers for a chat about our product,” says Aisling. “People are so generous with their time; it’s nerve-wracking to call up someone out of the blue but people are happy to talk to you and give you really valuable advice and feedback.”

Aisling says that the reaction from the industry has been positive – and no wonder, as this product has the potential to save businesses a massive amount of money, something that the beleaguered hotel industry will welcome. “After such a difficult year, hotels are excited to try new things. Food waste is such an unnecessary cost – and it’s not just the cost of the food itself, it’s the cost of the staff time in prepping, cooking and storing the food. The EPA (Environmental Protection Agency) estimates that when you take in all the factors involved in food waste, the true cost is €5,000 a ton.”

Looking to the future, the team at Positive Carbon is gearing up for a busy year. “We have our first product live in the Grand Hotel in Malahide; once everything is back open, that will be fully operational. We also have four independent hotels and a hotel group interested in starting in the next couple of weeks. So we’ll be busy!

“We’ve come a long way in the last few months, and that’s with the support of Enterprise Ireland and the CSF.” says Kirwan.

Apply for Enterprise Ireland’s Competitive Start Fund – find the application form and eligibility criteria here.

 

The Future of Digital Transformation in US Dairy – webinar

The COVID-19 pandemic, price volatility, and the drive towards sustainability in dairy farming means that farmers, processers, and haulers now have different needs and challenges. In a time when digital solutions are in increasing demand in the US dairy sector, innovative Irish companies have proven that they have the answers.

Building on our strong reputation in dairy, Irish companies have developed products that are trusted by a wide range of end users in the US, from individual farms and haulers to large multinationals like Danone North America and Agrimark. Digital innovation has played a central role, as the US dairy industry seeks to modernise and automate, smoothing out processing inefficiencies and safety concerns. In leveraging digital, Irish companies can win in the space, by delivering scalable solutions that offer improvements across the entire value chain.

One example is Piper Systems, which recently won FDA approval for their Dynastream product – the only system approved by the NCWM authority as a legal for-payment device across the USA. Piper’s ability to deliver accurate weights and temperatures, fully representative samples, and real time product data and traceability results in a streamlined milk collection process, making it safer, easier, and more efficient.

Click below for a discussion on the US Dairy sector and its increased need for digital solutions with insights from:

  • Robert Troy TD, Minister of State for Trade Promotion, Digital and Company Regulation
  • Director of Milk Quality for Danone North America, Jennifer Walker DVM, Ph.D.
  • Leigh Hamilton, CEO of Piper Systems

Our webinar reflects on:

  • Opportunities and priorities for Irish companies entering the US agri/dairy sector
  • Trends and macro issues affecting US dairy
  • Importance of traceability in supply chains
  • US Demand for increased technology solutions in food safety and the impact of this along the entire value chain

For key discussion points see the below timings:

 

1:05 : Introduction from Minister Troy

13:40: How has the US Dairy sector has changed in recent years?

16:55: Dr. Walker on how digitisation has transformed ‘troubleshooting’ on-farm issues

19:25: What makes the milk collection process a great fit for digitisation?

23:30: What is more important to US customers – improving milk quality or process efficiency?

27:10: Digitising the dairy value chain and the importance of traceability to build consumer trust

34:00: The rise of automation and future data applications in Dairytech

37:50: How better data will change dairy forecasting and logistics

40:45: The importance of sustainability in dairy – how to ‘make sure consumers feel good about choosing dairy’

43:50: How industry will act as a catalyst for positive change in dairy

46:30: Q&A – How should Irish companies approach US dairy companies?

49:00: Q&A – What is holding back the adoption of technology in US dairy?

The New UK – Succeeding in a Changing Market

The UK Market is evolving. Irish companies are demonstrating incredible resilience in adapting to a changing landscape and are now looking to the future. Join our webinar on February 11th at 9am ‘The New UK: Succeeding in a Changing Market’.

During this webinar we will be joined by a panel of guests to explore changes underway in the UK and Ireland’s unique relationship with this major market on our doorstep. Panellists include:

  • Julie Sinnamon, CEO Enterprise Ireland
  • Adrian O’Neill, Ambassador of Ireland to the United Kingdom
  • Andy Burnham, Mayor of Greater Manchester
  • Steve Rotheram, Mayor of the Liverpool City Region

The CEO of Simon-Kucher & Partners, a leading global consultancy specialising in top-line growth strategies, will share his insights on how to succeed in this new world and profit levers to consider.

The webinar will also see CEOs from a range of Irish companies including Dublin AerospaceEI ElectronicsVRAIEPS, and Gifts Direct/The Irish Store, sharing their UK growth strategies – inspiring others with growth ambition.

Register to view our on-demand webinar.

Supporting Regional Development Critical To Future Jobs Growth

 

Resilience is a word we became used to in 2020 and it is an apt term to describe how Irish business responded to the dual challenges of the Covid-19 pandemic and the end of the Brexit transition period.

For thousands of businesses across Ireland, and their staff, it has been a tough, challenging year marked by disruption and uncertainty. But what has been remarkable is how Irish businesses have responded to the impact of Covid-19 and Brexit.

At Enterprise Ireland we work closely with the Irish manufacturing, export and internationally traded services sector.  We invest in established companies and start-ups, we assist companies to begin exporting or expand into new markets and we back research and development projects creating future jobs.

This week we launched our annual review for 2020.  The good news is that the companies we are proud to support employ more than 220,000 in Ireland.  Despite the challenges faced in last year, nearly 16,500 new jobs were created, closely mirroring the 2019 outturn.

However, job losses were significantly higher than in previous years, resulting in a net reduction of 872 jobs across the companies we support.

There is no sugar coating the fact that it was a tough year for business.  However, behind these statistics are individual stories of companies taking brave decisions to change their business model, reimagine their product offering and find new ways of doing business and connecting with customers to trade through the impact of Covid-19 and Brexit.

Enterprise Ireland has worked with these companies throughout the year to ensure viable companies have the liquidity, supports and advice they need to trade, and importantly, to sustain jobs.

Enterprise Ireland supported companies have a key role in the Irish economy.  65% of employment is outside the Dublin region and these indigenous Irish companies, many of which are world leaders in their field, are critical to delivering balanced regional economic development.

Powering the Regions is Enterprise Ireland’s strategy for regional development.  It outlines specific plans for each region in the country, drawing on their existing enterprise base, their connections with third level institutions and their unique potential for growth.

The strategy is backed significant funding.  This time last year more than €40m was allocated, in a competitive call, to 26 projects fostering regional entrepreneurship and job creation.

These included the Future Mobility Campus Ireland, based in Clare, which explores the potential of autonomous, connected and electric vehicles, UCDNova’s Ag Tech innovation centre in Kildare and the Clermont Hub in Wicklow which focuses on content creation and draws on the region’s established film and audio/visual track record.  The 26 projects were supported under the Regional Enterprise Development Fund, which has seen €100m invested in similar projects since 2017.

Given the potential impact of Brexit, particularly in the Border region, 11 similar projects designed to cluster expertise and innovation were supported with €17m in support under the Border Enterprise Development Fund in 2020.

These were strategic initiatives, closely linked to government regional policy, with a medium to long-term focus on supporting regional enterprise.

However, due to Covid-19, Enterprise Ireland moved last year to provide more agile interventions to regional businesses assist them to reset and recover.

Ensuring that viable companies had the access to finance was an important necessity.  Through the government-backed ‘Sustaining Enterprise Scheme’ Enterprise Ireland allocated €124m last year to support more than 400 companies employing more than 10,000 people.  The majority of this funding went to regionally based companies.

Similarly, €8.2m in funding for 95 enterprise centres, which are critical to the start-up ecosystem and future job growth regionally, was made available in September.

Retail business across Ireland also benefitted from the Online Retail Scheme which saw 330 retailers allocated €11.8m in funding to enhance their online offering, reach new customers and increase sales.

Through a mix of strategic funding aimed at long-term enterprise development and more agile funding supports Enterprise Ireland has helped to sustain jobs throughout Ireland in 2020.  We’ve also supported those sectors, such as cleantech, construction and life sciences which continued to grow and create jobs last year.

The pandemic will have lasting effects including how we work and where we work.  Many of these long-term changes can complement strong local and regional economies.  A key element of the Powering The Regions strategy was the potential of remote working and co-working hubs that Enterprise Ireland is committed to developing with our partners.  That potential has been accelerated by the changing work patterns evidenced in the past year. Now, more than ever, having a strategic approach to enterprise development is vital, and Enterprise Ireland looks forward to the role it can play as we recover and build for the future.

By Mark Christal, Manager, Regions and Entrepreneurship at Enterprise Ireland.

New African Dawn: Launch of the Continental Free Trade Agreement

A new year usually brings with it hope, optimism and new resolutions. The first two weeks of 2021 have however been fraught with the on-going pandemic, Britain’s exit from the EU and increased protectionism and populism around the globe. In marked contrast with this tone, one continent is pushing forward with hope, optimism and new resolutions.

The first of January 2021 saw the launch of the African Continental Free Trade Area (AfCFTA). This milestone agreement strives for greater trade cooperation on the continent. The aim is to bring together 1.3 billion people in a $3.4-trillion economic bloc that will be the largest free trade area since the establishment of the World Trade Organization. This agreement comes into force, with support from 54 of the 55 countries recognised by the African Union (Eritrea being the sole exception) is a hugely positive move.

The Agreement establishing the AfCFTA was signed in March 2018 and of the 54 Member States of the African Union that have signed, 30 countries have deposited their instruments of ratification with the Chairperson of the African Union Commission.

The main objectives of the AfCFTA are to create a single market for goods and services, facilitate the movement of persons, promote industrial development and sustainable and inclusive socio-economic growth, and resolve the issue of multiple memberships, in accordance with the African Union’s Agenda 2063. The agreement lays a solid foundation for the establishment of a Continental Common Market.

AfCFTA presents a significant opportunity to boost intra-regional trade as well as increase Africa’s negotiating position on the international stage. Intra-African trade has always been relatively low. In 2019, only 15% of Africa’s $560-billion worth of imports came from the continent – compare this with a figure of 68% in the European Union (UNCTAD).

In addition, many African nations have struggled to develop better-enabling environments for attracting investment and it should follow that this agreement will help to make the continent an increasingly attractive location for foreign companies seeking to penetrate its huge market potential.

This landmark agreement is off the starting block but there is much to be negotiated to reach the desired goal of #OneAfricanMarket.

Under AfCFTA trading, with an aim to eliminate export tariffs on 97% of goods traded on the continent, tariffs on various commodities where rules of origin have been agreed will be drastically reduced and businesses of all sizes will have access to a much bigger market than they used to before. Non-tariff barriers (NTBs) to trade will also be addressed and a mechanism for reporting of NTBs has been put in place (www.tradebarriers.africa).

In parallel to the AfCFTA, the African Union has also introduced the Protocol on Free Movement of Persons.

Though it will be years before the AfCFTA is fully implemented, the significant steps that have been taken to get the agreement to this point should not be underestimated, particularly in the current difficult global environment. Increasing prosperity on the African continent will ensure that it continues to be a continent of great interest to Irish exporters.

Enterprise Ireland has been assisting Irish companies to navigate the Sub-Saharan African market through our office in Johannesburg, along with an established and growing network of industry specialists across the continent. Contact us to learn more about the opportunities for your business in this growing export destination.

Nicola Kelly, Senior Market Advisor, Middle East, Africa & India

Irish tech and expertise to help drive global offshore wind growth

The global energy system is undergoing rapid changes, with renewable energy comprising an ever-increasing share of the electricity grid.

One of the key technologies leading the charge is offshore wind, with the UK leading the global market in 2021. The UK’s ambitious 2030 offshore wind generation targets mark it out as an international leader, with many countries, including Ireland, now following their lead with their own progressive 2030 targets.

Globally, Bloomberg New Energy Finance recently reported a 19% annual growth rate in offshore wind, faster than any other industry.

In response, Enterprise Ireland established an offshore wind cluster to identify and work with the key Irish companies with the capability to support the industry’s growth.  Launched in early 2019, the cluster now numbers over 50 companies. Its members have made substantial progress securing contracts with the UK offshore wind industry, tackling the sector’s most urgent technology challenges and identifying collaboration and innovation opportunities with fellow cluster members.

Cluster Launch and Irish Capability

The cluster was formally launched during the inaugural Enterprise Ireland Offshore Wind Forum in March 2019, which brought together over 120 Irish and UK industry delegates. The forum followed the completion of supply chain mapping exercises undertaken by Enterprise Ireland’s cluster leaders, Darragh Cotter and Liam Curran, in which over 80 Irish companies with the potential to supply the offshore wind industry were identified. Key Irish strengths stand out in the areas of IoT, big data, robotics and wireless communications with Ireland’s strong track record in engineering consultancy—particularly marine, geotechnical and electrical engineering—also identified as a key supply chain offering. The scoping exercises also unearthed Irish companies with the ability to pivot into offshore wind from areas such as onshore wind and vessel services.

“Irish companies offer highly skilled and specialised services to the offshore wind industry,” says Darragh Cotter, Senior Market Advisor in EI’s London office.

“We have to lean into our strengths and box clever. We have a clear understanding of where Irish companies add value. By focusing on existing national skills, we can make strong inroads into the offshore wind industry.”.

While the industry cluster promotes Irish capability to the global industry, the cluster also facilitates collaboration amongst Irish companies. “Companies get to know each other and their respective strengths, they identify areas where they can work together and supplement each other’s offers. Fostering collaboration is vital to the ongoing success of the cluster,” according to Liam Curran, Senior Technologist with Enterprise Ireland.

Enterprise Ireland hopes to hold its next in-person Offshore Wind Forum at the end of 2021 to showcase Irish SME capability to a range of international and domestic stakeholders.

Cluster initiatives

Key to the success of the cluster is a collective understanding of how the industry operates, its procurement practices, key technological trends, and cost reduction drivers. Enterprise Ireland has enacted several initiatives to increase awareness amongst Irish SMEs. Activities have included;

 

  • Offshore wind insights programme: This mentorship programme, run from Enterprise Ireland’s London office, links Irish companies with UK industry experts. The mentors work one-to-one with companies to provide strategic direction.

 

  • Market study visits:Visits to key UK offshore wind hubs to increase member’s industry knowledge and to build important supply chain connections.

 

  • Industry Exhibitions:In October 2020, Enterprise Ireland and eight Irish companies virtually exhibited at Global Offshore Wind, which gathered over 400 speakers and exhibitors from across the industry.

 

Offshore wind cluster companies support over 4,000 jobs in Ireland. Export opportunities, combined with the development of Irish offshore wind, creates a strong regional employment opportunity. “We have seen coastal communities internationally pivot their local marine experience to the Operations and Maintenance phase of a project and Irish coastal communities can do likewise. SSE, for example, have designated Arklow as their O&M base for their Arklow Bank project and anticipate employing 70 people locally” commented Liam Curran.

For now, the immediate focus for the cluster are the established export opportunities in markets like the UK. “Irish companies are increasingly successful internationally. This experience will be crucial to the success of Irish offshore wind and increasing Irish jobs in the sector over the coming decade” noted Darragh Cotter.

Conor O’Donovan: Brexit disruption can be offset by Look for Local campaign

Thousands of Irish companies have been availing of the opportunity to promote their business through the Look for Local campaign, which was launched in November by the Local Enterprise Offices

Backed by the Department of Enterprise, Trade and Employment in partnership with Enterprise Ireland and the local authorities, the Look for Local campaign aims to highlight small Irish businesses in every sector, asking individuals to support businesses in their locality when looking for goods or services.

“The campaign is tapping into the deep well of goodwill towards local businesses that exists in communities throughout Ireland,” says Conor O’Donovan, head of global marketing and corporate communications at Enterprise Ireland. “Local companies across a range of sectors are featured on the Local Enterprise LookforLocal website.

“It is supported by national and local advertising and marketing,” he adds.

“We want to try and encourage more consumers and businesses to look local if they require goods or services in the period ahead.”

He advises any small business which wants to be featured on the LookforLocal website to contact their local LEO to make arrangements.

“More than 4,200 businesses are benefiting from the campaign which has generated excellent traction online after just a few weeks.”

The campaign is of particular relevance to companies which have pivoted and changed their business models during the year in response to the disruption caused by the Covid-19 pandemic. Since January, the LEOs have approved over 11,000 Trading Online Vouchers for small Irish businesses, helping them to establish an online trading presence, or adapt it, under the National Digital Strategy.

In addition, 330 retailers have been approved for €11.8m in funding as part of the government’s Covid-19 Online Retail Scheme, which is administered by Enterprise Ireland. The scheme is targeted at retailers which are looking to enhance their current online presence.

An online presence is also increasingly important for exporters. “A trend we’ve been seeing is that international buyers will search online before making contact with a potential supplier. It’s essential that Irish exporters have strong online visibility.”

Many small local exporting companies will now have to contend with the additional disruption caused by Brexit.

A key Brexit mitigation strategy for exporting firms is market diversification and the Enterprise Ireland Irish Advantage website offers them a shop window to buyers across the world to aid them in its execution.

Exporters and potential exporters interested in being promoted on the Irish Advantage website should contact Enterprise Ireland or their Local Enterprise Office,” he said.

O’Donovan also advises businesses to visit Enterprise Ireland’s Prepare for Brexit website.

“The site is full of resources and information to help businesses get ready for Brexit.

“On January 1 the UK will become a third country as far as trade with the EU is concerned. The Brexit Readiness Checker will take you through all the essential steps to take, including customs,” he says.

“Revenue has estimated that customs declarations will increase from 1.2 million a year at present to 20 million a year. There has been a massive uptick in visits to the site in recent months. The message is getting through that being better-informed means being better prepared and that makes for better outcomes.”

Irish companies are, by and large, retaining their existing overseas contracts, but new contracts are down this year as a result of Covid-19.

“Exporters can’t jump on planes or trains or go to trade shows, so we are facilitating them to connect with new buyers online and encouraging them to avail of funding, advisory and innovation supports available from both Enterprise Ireland and LEOs”, he said.

And there is a high degree of awareness of those supports. “That was one of the very encouraging findings of some recent Department of Finance research,” says O’Donovan.

“Almost 90pc of SMEs are aware of Enterprise Ireland supports and initiatives while over 80pc are aware of what’s available from the LEOs. That awareness will be of critical importance as we strive to help Irish companies become more innovative, competitive and diversified in order to succeed and take advantage of the opportunities that will arise in the coming year and beyond.”

Market Watch – A view from Manchester

Key Takeaways

• The UK is the largest export market for Enterprise Ireland clients
• The North West of England has been growing at a faster rate than London in recent years.
• The Manchester office for Enterprise Ireland opened in 2019 and is providing support for many Irish firms operating into and in the region.
• Despite Covid and Brexit, business is still moving.
• There are opportunities for Irish companies in many areas including construction, healthcare, digital technology, and life sciences
• Irish companies may also achieve contracts with local authorities

As our closest neighbour, the UK has long been a crucial trading partner for Ireland and as one of the fastest growing regions of the country, the North West of England was the obvious choice for Enterprise Ireland to open up a second UK office last year.

Headed up by Laura Brocklebank and her colleague Kevin Fennelly, the Manchester branch focuses on opportunities for Irish clients in manufacturing – covering areas such as pharmaceutical and food and drink as well as paper, print and packaging. It is also leading on UK local authorities with major spending budgets across infrastructure, transport, healthcare and more.

“The UK is the largest export market for Enterprise Ireland clients, which, despite the challenges of Brexit, grew 2% to €7.9 billion in 2019, with all non-food sectors recording growth of 6%,” says the senior marketing advisor.”

And the market continued to perform strongly in spite of uncertainty, demonstrating that client companies have remained committed to the UK market and its short/medium-term growth potential.

“Adding to this, the north west of England is a particularly dynamic region which actually grew at a faster rate than London in recent years – in fact, if it were a country, it would be the 12th largest economy in Europe. And this was the key driver for Enterprise Ireland when selecting Manchester to locate its new office last year.”

Brocklebank says the Greater Manchester region alone is the size of the Irish market and the combined authorities of Greater Manchester, the Liverpool City Region, North of Tyne, Sheffield City Region and Tees Valley have devolved powers which means that decision-making powers and funding are transferred from Westminster to these regions.

“The UK remains a key first export market for Irish industry to enable them to innovate and diversify and for these reasons, many Irish companies look to the North of England to set up a presence in the UK and it is often their first overseas presence,” she says.

“Our Manchester team focuses on opportunities in manufacturing, along with partnerships with UK local authorities who have major spending budgets. We collaborate extensively with our London office and work as one team with our 20 colleagues who are specialists in various sectors including Construction, Life Sciences, Healthcare, Digital Technologies, Cleantech and Renewables – all of which are of strategic importance and opportunity across the region. In effect, we are also the eyes and ears on the ground for our colleagues leading these sectors.

“As the North of England is traditionally the industrial heartlands of the UK, having a base here shows our commitment to the region and we are attuned to the needs of Irish companies, which are active all across the area.”

Accessibility is key and the Irish Sea has long been an important link between the UK and Ireland. So as the Port of Liverpool has submitted a bid to become established as a UK freeport, the regional lead says this could provide an opportunity for Irish companies with relevant smart ports solutions and automated and high-tech solutions which facilitate maritime trade and logistics.

“Ireland’s strong marine and civil engineering companies will be keen to collaborate with UK partners in the North West to help facilitate the necessary infrastructural upgrades required to cater for increased trading and customs realities,” she says.

“In addition, over the past number of years the area has experienced a boom in new building and infrastructure projects and there are many Irish companies leading in the Construction sector – John Sisk & Son have created a major landmark with Manchester’s Circle Square Affinity Living Project, ESS Modular opened their Manchester office in July 2020, having completed a number of projects in Leeds and Oldham, and have a current project with North Manchester General Hospital. And Techrete’s architectural precast concrete cladding can be seen on the iconic One and Two St. Peter’s Square.”

Manchester is also home to a fast-growing £5 billion digital ecosystem and has been officially ranked as the UK’s Top Digital Tech City, while Newcastle became Smart City of the Year 2019 for its innovative approach in using technology to help transform services and improve the lives of residents.

The marketing expert says there is a lot happening in the region which could provide opportunities for Irish firms.

“Digital tech company, Gamma Location Intelligence has recently opened their first overseas office in Manchester as they expand into the UK, having established in Ireland in 1993,” she says. “They have become a market leader in the provision of location intelligence systems and services which drive innovation across many sectors including insurance and retail, focusing heavily on cutting-edge research and development projects, leveraging Artificial Intelligence and machine learning.

“And in October 2020, VRAI, a data driven VR stimulation training for high hazard environments, announced their expansion into the UK with their first overseas office in Gateshead’s PROTO Centre, the UK’s immersive technology cluster.

“There are also opportunities for Irish businesses who can support local authorities in digital transformation, smart cities, connectivity, transport, housing, infrastructure, roads and highways and adult and social care. And a great example of this is SilverCloud which works with Greater Manchester Health and Social Care Partnership, providing support for those who may be feeling stressed and anxious due to the current pandemic.”

Of course, there are still some challenges, with uncertainty surrounding both Covid-19 and Brexit but the UK will continue to be an important and attractive market for Irish enterprise.

“Earlier this month, we had a rich and productive meeting with Greater Manchester Mayor, Andy Burnham and Liverpool City Region Mayor, Steve Rotherham, to discuss and agree the strongly aligned sectors of which Enterprise Ireland clients have strong supply chain capability,” says Brocklebank. “So we are looking forward to further collaboration and to have deeper engagement across these sectors.

“Enterprise Ireland also warmly welcomes the announcement of a new Consulate General for the North of England and we are looking forward to working together to strengthen Ireland’s presence in the region.”

To learn more about UK opportunities see the Evolve UK page here 

Neil Cooney

Market Watch – A view from Canada

Market Watch Canada Neil Cooney

Key Takeaways

• The public health response to Covid-19 in Canada was well informed by previously having dealt with the challenges caused by an outbreak of SARS in the early 2000s.
• There were some challenges, and the Canadian government has been swift and efficient in offering support to businesses and citizens across the country.
• Canada, like many jurisdictions, is seeing a resurgence of cases and borders are currently closed to mainstream traffic.
• Remote working has seen many industries pivot to a new way of doing business.
• Many sectors are moving apace and there is opportunity for Irish companies.

Along with almost every country in the world, Canada has felt the effects of the pandemic, but Neil Cooney, Enterprise Ireland Country Manager Canada, says while a second wave is also taking its toll, there are some positive signs of growth.

“The challenges of Covid-19 are significant and as a result, the Canadian government has committed extraordinary support to citizens and businesses during 2020 as economic activity is considered to be approximately 5% below February levels,” he says. “However the economy has seen four straight months of growth, as restrictions have been modified to support more of the economy coming back online.”

“Of course, like many other jurisdictions, Canada is seeing a resurgence of cases, particularly in its main metropolitan areas – and borders are currently closed for most travellers. So those doing business need to look carefully at the limited set of exceptions which may apply (for critical infrastructure or in healthcare) – while most workers in government, banking, technology and professional services sectors continue to work from home.”

Aside from the challenges of not being able to visit the market, meet customers and attend trade events, Cooney says another effect of Covid-19 has been that some pending projects were paused as companies reacted to the uncertainty, but this is beginning to change.

“We have seen projects reignite in recent months as business priorities have shifted from crisis management or remote working challenges to an acceleration in digitalization and providing better experiences for customers and employees,” he says.

“Pivoting to virtual has been an area of opportunity for many of the leading trade events and while they vary in format and cost, these events have reduced the barriers for Irish companies interested in learning more about trends and opportunities in Canada – which has always been challenging to do on a coast to coast basis as it is the world’s second largest country.”

The move to remote working and distributed teams has pushed businesses to openly consider solutions from providers, which they will engage with online from start to finish.
And according to Cooney, the manufacturing sector and supply chains generally have done well in overcoming the hurdles posed by the current global crisis.

“Like many markets, the challenges of Covid-19 have accelerated change in many areas with companies and industries adopting new technologies,” he says. “This has represented an opportunity for Irish companies which offer innovative solutions in areas such as cybersecurity, remote working enablement and digital health.

“And Canada recently announced investment of 10 billion (CAD) in infrastructure projects -through the Canadian Investment Bank – in energy, agricultural irrigation, connectivity, zero-emission buses, early construction works and buildings’ energy efficiency.”

He says with the impact of the crisis on the energy sector, there has been an opportunity to focus investment on environmental mitigation of orphan wells, developing renewable energy and charting a cleaner, more efficient energy future.

And the construction sector has continued its buoyant level of activity with an increasing focus on modular housing deployment and environmentally superior building technologies currently in demand.

“In addition, Canada has continued to invest significantly in its public infrastructure, including a recent announcement supporting broadband provision– which at $1.75 billion represents the largest one-time federal investment in broadband.”

Home to several world class clusters including the world’s third largest aerospace hub in Montreal, Canada is North America’s second largest financial services and technology cluster, leading capability in Artificial Intelligence technologies, and has a burgeoning technology sector.

Toronto has the highest cluster of AI start-ups in the world and Montréal boasts the highest density of researchers and students of deep learning in the world. This has highlighted an opportunity for EI Canada to join the conversation with focus on Irish AI capable clients.

But while virtual meetings have made it easier for companies outside Canada to explore new commercial relationships, there are certain factors which need to be considered.

“Companies approaching the market often have to think region by region in sourcing distribution, identifying partners, winning customers and setting-up beachhead sales operations,” says Cooney. “And while doing this in-person has always been a challenge given the scale of the territory, the current reliance on virtual meetings has created more of a ‘level playing field’ for companies outside Canada exploring new commercial relationships.

“But it is officially a bilingual country which means many products and services must offer English and French to participate in procurement or Request for Proposal processes. To this end, Enterprise Ireland has recently opened an office in Montreal to assist Irish companies in doing business in the region.

“And while Canada is often seen as an excellent proving ground and valuable reference site for the wider North America market, it is crucial to display knowledge and responsiveness to the distinct needs of Canadian customers, local regulatory requirements and differences in business practice – something which definitely applies to the complex, multi-stakeholder buying processes we see in the Healthcare and Telco sectors.”

However, the country manager says that Canadians prefer to work with companies which already have an established presence in the market.

“Demonstrating local presence can be an important way to gain trust and to reassure potential customers of the availability of your on-going support,” he says. “Canada is a welcoming country when it comes to entrepreneurs, investors, and talent, including from Ireland, and is as a result attracting significant business to tech hubs such as Toronto, Montreal, Vancouver and Calgary. And during Covid-19, this may mean establishing a virtual presence and hiring locally in-market – which is readily possible given the ease of set-up in Canada.”

To learn more about the steps companies can take to address the impact of Covid-19 visit our business supports page.

Webinars – Brexit Customs Briefing Series

As the Brexit transition period comes to an end on 31 December 2020, Irish businesses trading with the UK will need to operate in a new business environment.

To assist Irish companies with their final preparations, Enterprise Ireland in partnership with the Local Enterprise Offices will host a series of webinar briefings to advise on logistics, freight, customs clearance and the critical steps needed to avoid trading disruption on Jan 1st.

Register Below:

Global Ambition – Industry Insights Agritech webinar

Enterprise Ireland hosted a series of Global Ambition – Industry Insights sector focused webinars to deliver market intelligence on the evolving international export opportunities across global markets.

Host and lead Market Advisor for the sector Brian Hourihane is joined by Robbie Walker, European Growth Officer at Alltech to discuss how Agritech and Smart Machinery solutions are promoting sustainable farming across the globe.

 

Watch the webinar here.