Entries by Louise Cunningham

Using market intelligence to inform your export plan

The saying that ‘knowledge is power’ is certainly true of successful exporting. Companies must understand their customers’ requirements, cultural considerations, market trends and what competitors in the market are doing, […]

Enterprise Ireland’s top tips for entering the Spanish and Portuguese markets

Historically pillars of trade, the Iberian nations of Spain and Portugal offer exceptional export opportunities to Irish companies Home to the international powerhouses of Inditex, Banco Santander, BBVA, Ferrovial, and […]

Digital communication – the key to success in North America in the context of Covid

The ongoing Covid-19 global pandemic has thrown up many challenges for companies worldwide. For Irish companies exporting to North America, these challenges have varied widely from sector to sector, but […]