Entries by Louise Cunningham

Conor O’Donovan: Brexit disruption can be offset by Look for Local campaign

Thousands of Irish companies have been availing of the opportunity to promote their business through the Look for Local campaign, which was launched in November by the Local Enterprise Offices […]

Export Journey: Step 1 – Why Export?

In a post-Covid world access to international markets, buyers, distributors and information is now at the fingertips of Irish SMEs thanks to increased digitalisation. When looking towards new markets, it […]

Export Journey: Step 2 – Assess & Validate

Before beginning your export journey you must clearly identify your target market.  You may have preferences based on previous experience, understanding of the language or culture or simply some connection […]

Export Journey: Step 3 – Positioning Strategy

Your positioning strategy should set out what you will do to achieve a favourable perception in your new export market. Typically companies will try to achieve the same brand positioning […]

Export Journey: Step 6 – Scale

You are now successfully exporting to your first market. Now begin to build on this success and grow your exports. You will now have built up a good relationship with […]

Export Journey: Step 4 – Developing your Export Strategy

The next step is your export plan. You may have ideas but you need to clearly communicate them in writing so that your whole team is clear on their responsibilities. […]