Delivery driver with customer signing VAT form

Key considerations for managing customs procedures

For a huge number of Irish companies, the UK’s departure from the EU meant a first encounter with customs procedures, or if not an entirely new experience, an unfamiliar one to say the least.

Two figures give some idea of the scale of the issue. Approx 1.6 million customs declarations are made to Revenue each year with this figure expected to rise to more than 20 million by 2023.

This massive increase is creating difficulties not just for importers and exporters but is also puting pressure on the logistics sector, customs agents, and the ports, which are already working at capacity. Faced with this situation, many Irish companies have little option but to attempt to deal with the customs processes themselves.

 

Handling customs procedures in-house

And this will entail a rather steep learning curve. “There is a general lack of knowledge of the customs process,” says Derek Dunne, director of customs formalities and compliance specialist at Manifests Ireland. “We have been spoiled since the establishment of the Single Market in 1992 when didn’t have to make customs declarations for trade with other EU countries. A whole new generation of firms grew up with the advantage of the Single Market.”

“The other problem is that where the knowledge does exist in the logistics industry and customs brokers, the capacity simply doesn’t exist to deal with the anticipated increase in the volume of declarations,” he adds. “All the customs brokers are exceptionally busy already and they are not really able to take a chance on bringing new people in and training them up. SMEs can’t depend on brokers and logistics partners. As good and efficient as they are, they just don’t have the capacity.”

Taking control of the process themselves could be the way to go for many SMEs, he advises. He explains that this may well be the best course of action even if the company can find an external partner to handle the work. “If a broker or logistics company is already looking after 27,000 different products for a lot of other clients, they may find it quite difficult to pay adequate attention to a few products for an SME. In these cases, the SME may be more comfortable handling it themselves.”

 

EORI number

The procedures are very clear for companies who wish to make declarations directly to Revenue. “They have to know who you are, what you are importing or exporting, and you have to be able to make the declarations electronically,” Dunne explains. “This means companies need an EORI (Economic Operators Registration and Identification) number. This is a European Union registration and identification number for businesses which undertake the import or export of goods in or out of the EU. You can register for a number through Revenue’s EORI online registration service.”

 

Online customs declarations

Making declarations online is known as Direct Trader Input (DTI) and requires importers, exporters or their agents to have dedicated software making electronic declarations to the Automated Entry Processing system (AEP). “You also need to register with Revenue and get a digital certificate from them to make declarations to the system,” says Dunne.

Fortunately, there is a range of software products on the market to handle electronic declarations. “There are around half a dozen providers out there and it’s a bit like mobile phone offers: they all have different features and benefits, so it is best to weigh them up to see which package best suits the needs of an individual firm. Many of them also have the ability to integrate and interact with existing software systems such as ERP and management information and financial systems. They can export and import data to them – that’s an important thing to check.”

The software will make the process quite straightforward for the majority of firms. “Most companies will be importing or exporting the same products time and again,” he says. “You need to spend time setting up the system and entering the information, such as commodity codes. The software will make life much easier for that. The packages allow you to create templates which can be replicated time and again. All you need then is the information on when and where and how it’s moving. You might need the assistance of a customs expert when setting it up, but most firms should be able to manage it quite well.”

 

Customs declarations – outsource or complete internally?

He believes the decision on whether to outsource customs procedures should be based on a solid business case. “It’s quite a simple calculation really”, he says. “While the software providers have different pricing schemes it usually works out that you shouldn’t pay more than €7 to €8 per declaration when using their packages. On the other hand, you’ll pay €50 to €60 when using a broker.”

This may sound like a compelling case for carrying it out internally but that isn’t necessarily so. Dunne explains that a company with very small volumes of declarations may find the expense of training staff and the additional administrative burden mean that outsourcing is the better option.

“If you just deal in one or two products quite often you will get to know the processes involved quite quickly and it will be better to do it in-house”, he adds. “But with small volumes less often it is probably better to try to retain a broker. Also, if you are dealing in unusual products it could be hard to track down their commodity codes so it might be best to have an expert do that. In the end, it’s a fairly straightforward business decision based on available resources and the volume of declarations involved.”

 

Working with a broker

For those who see outsourcing as a necessity he says finding a broker will be the issue. “Revenue estimates that there are about 330 brokers in Ireland,” he notes. “These range from large logistics companies to very small brokers. There is no centralised database. You need to talk to them, assess their capacity to take on your business, and their commitment to your company. That’s really the way to go if you want to outsource.”

 

Preparing to do customs processes in-house

For those companies which wish to handle the process internally or haven’t decided yet, Dunne says training is key. For companies interested in building the capability internally, there are many customs training courses available to give an overview of customs procedures and train staff how to fill in customs documentation.

 

 

Evolve UK – NHS procurements and frameworks webinar

 

This webinar forms part of the Evolve UK Webinar series and gives an overview of procurements in the NHS  and discusses key frameworks relating to Digital Health including G Cloud, GPIT, HSSF and SBS.

Hosted by Marie-Claire Henry, Senior Market Adviser for Healthcare & Lifesciences with insights from Martin Bell, an expert in the UK healthcare sector. 

LiveCosts: Revolutionising the construction software sector with the Competitive Start Fund

Innovation often comes from personal need – and for construction software company LiveCosts, this was certainly the case.

A spell in Australia running their own small construction business gave brothers Ciaran and Niall Brennan an insight into one of the major issues for smaller construction companies today. “We really struggled to see where we won and lost money on our projects,” he explains. “We essentially decided to design our own system to overcome this issue; we built this quite well and ended up selling the construction business, with the intention of pursuing what we perceived as a bigger opportunity in the industry.”

With the help of Enterprise Ireland’s Competitive Start Fund (CSF), Ciaran and Niall developed their cost-tracking software into a real solution for small and medium-sized businesses in the sector. “Ninety per cent of the companies that we first meet are using Excel spreadsheets to track costs,” says Ciaran. “The top end of the industry uses very sophisticated technology to track costs; these systems are expensive but they can afford them. Coins is a great example of a construction software company that has been around for a very long time. The smaller end of the sector simply can’t afford these systems, and they end up using accounting systems and Excel. These require a lot of manual entry, which is open to error. There also tends to be some duplication of information. 

Our system streamlines that whole process and give the company a clear idea of where they stand at any given time on a project”. says Ciaran.

“In essence, we’ve made sophisticated technology available to small and medium-sized businesses. We offer an affordable alternative to costly solutions like Coins.”

 

Availing of help

When the brothers recognised that their system had the potential to disrupt the construction software industry in Ireland, their first port of call was Enterprise Ireland and their New Frontiers programme, which led into their application for the CSF. Interestingly, they were the first company to embark on Phase 1 of the New Frontiers programme remotely, as they were still in Australia when they began the programme.

“The New Frontiers scheme gave us our first taste of the Irish start-up scene,” says Ciaran. “It gave us six months to evaluate if we had something or not. The programme really challenged us to ask those questions and see if the idea could become a viable business. The business was then officially launched in January 2018.”

From then on, plans for the business accelerated. “We applied for the CSF in April 2018. We had actually applied for it twice before, but the feedback we got was to complete the New Frontiers programme first. 

Applying really makes you think about what milestones are important to you, and what you are likely to achieve with the resources available to you.

The questions asked help you focus on what you want to achieve over the next 12 months and further, and how you’re going to achieve this with or without CSF funding.”

The funding from the CSF, alongside another investment, allowed LiveCosts to develop their software, and turn their fledgling prototype into a real business. In essence, the CSF allowed LiveCosts to become an ambitious and viable company. LiveCosts now have clients in Ireland, the UK, Australia, New Zealand and South Africa. “The funding also allowed Niall to come onboard to work alongside me, so we could develop the business side further too.”

 

Creating opportunities from challenges

Receiving the funding from the CSF came just before a challenging time for every industry – Covid-19 and Brexit. Being able to build their business just before these two issues allowed the company to overcome the obstacles and even see the opportunities that come from such huge challenges.

Thankfully for LiveCosts, the impact of Covid-19 was not as hard as for other companies. “Essential construction continued during lockdown so our customers were still operating,” says Ciaran. “Our role is to tell companies if they are making money or not. A lot of companies in the current climate are very worried about their projects given the current uncertainty; we help to give them clarity around this issue, so interest levels and new customers have stayed high during the pandemic.

Our system takes away the manual effort and creates savings – we’re selling efficiency, and this is what people want. We also work through cloud-based systems. A lot of people got caught when lockdown hit as they couldn’t access on-site systems, so our system is a solution for them.”

Brexit, however, was another story. “Brexit has created a problem around the supply of materials. There’s also issues around the fluctuation of prices for materials on projects that have already been awarded. In addition, there are delays in the supply of materials, particularly those coming from Asia. Any impact on construction projects is going to have an impact on us. If it slows down projects, it slows down decision times on getting us involved on projects. I see these as big challenges for the business and the sector in the future.”

But out of issues come new opportunities, and Ciaran sees a big future for the company. “We’ve seen a huge shift in procurement and how we buy materials in the construction industry. Covid-19 has accelerated this; we’ve been looking at ecommerce and how it can work in construction. Our biggest opportunity is to capitalise on the work we’ve done to date, and the head start we have in that particular area, to make this happen. We’ve started to connect some of the big brands to make buying materials a far more efficient process.

“Construction is quite a complicated industry, it relies heavily on credit, so something like Amazon would not work. Specifications would be another complexity. Someone will eventually come along and figure this out, and we believe that this will happen from someone within the industry who understands these complexities. We believe the answer is a digital procurement system, and this is what we are working to achieve.”

 

Visit this page for more information about the Competitive Start Fund.

 

Key questions to ask at your Swiss Market Advisor meeting

The Swiss market is attractive to Irish exporters for numerous reasons, including its high purchasing power and good payment habits.

If you are considering doing business in Switzerland, your first step should be a call with our dedicated team. 

  • What is the awareness of Ireland in Switzerland?
  • What are the core sectors and what sectors should I avoid?
  • Will I need a local partner company?
  • What kind of obstacles should I expect when entering the Swiss market?
  • What local competitors are active in Switzerland?
  • What taxes, charges or hidden costs should I be aware of?
  • Are there any social/political instabilities in Switzerland that could affect my business here?
  • Are there any environmental instabilities in Switzerland that could affect my business here?
  • What social norms should I be cognizant of when engaging in meetings with local people?
  • Will I need to set up an office in Switzerland?
  • Will I need to hire local staff?
  • Can I relocate Irish staff to Switzerland?

Enterprise Ireland is committed to helping Irish firms succeed in global markets and have industry experts on hand, ready to help you access the Swiss market.

Our Market Advisors are always available to support you and provide business expertise and on-the-ground knowledge.

For more, download our Going Global Guide

Enterprise Ireland’s top tips for entering the Swiss market can be viewed by clicking the graphic below.

Evolve UK – Offshore Wind Industry webinar

 

This Offshore Wind industry webinar provides an update on:

  • CfD round 3 capacity auction

  • Information on the upcoming CfD round 4 auction

  • UK offshore wind project pipeline

  • Supply chain developments

  • Impact of Covid-19 on the offshore wind industry and its supply chain

happy employee

Irish talent tech firms boost global engagement and productivity

In this era of widespread remote working, employee engagement and wellbeing matter more than ever. Isolated workers need to feel a sense of community and get support from their employers in line with their company’s values.

Companies around the world are looking to Irish talent tech companies for cutting-edge digital solutions to enable streamlined, effective work by HR departments, managers and employees. From wellbeing apps to performance management tools, Irish companies are exporting best-in-class products to businesses in dozens of countries.

Most are also focused on integrating with the existing technologies used by companies, meaning those in charge of IT budgets can maximise their legacy investments. Discover how five of the best in Irish talent tech are meeting the needs of a global client base.

 

1. Workvivo: Engaging employees with a highly social experience

Cork-based Workvivo is an enterprise social network, designed to enable organisations to engage as well as communicate with their employee communities.

“We took activities such as posting, liking and sharing content to an activity feed, which people are used to on social media apps outside the workplace, but developed them in a business context, enabling people to more easily engage with one another and with their company.” says Pete Rawlinson, Chief Marketing Officer at Workvivo.

 

Describe your business

“Disengagement was an issue for as many as 70% of businesses before the pandemic,” he adds. “One-to-one communication tools such as email or messaging facilitate communication but don’t do anything to provide that sense of community and culture.”

“People  need to feel part of something, especially when they are working remotely.” Pete Rawlinson, CMO at Workvivo

Since the pandemic spread, Workvivo has seen a significant increase in enquiries. “Companies are seeing that many remote workers can feel isolated. Our platform helps bring employees together through a highly social experience. We see customers using the platform to host activities such as quizzes and competitions that really help create that important sense of community….and fun!”

Woodies found that its Workvivo activity went up when its workers were furloughed due to Covid-19. “These were mainly employees with no work email account or company device, but they wanted to stay engaged,” says Rawlinson.

Workvivo has sought to ensure it can integrate with existing communication tools such as Slack, Zoom and Workday, and also includes built-in engagement analysis through pulse surveys, he says, adding that many customers report higher levels of employee satisfaction and engagement than before they implemented the platform. “Higher engagement typically leads to increases in talent retention and acquisition,” he said.

Established three years ago, Workvivo now has customers in 35 countries with over 150,000 users on the platform. The company is headquartered in Cork, Ireland and has recently opened an office in Sacramento, California. Having recently secured $16m (€14.2m) in Series A funding, it is now focused on expanding its US client base and accelerating its product development plans.

 

2. Frankli: automating continuous performance management

While performance review cycles can strike dread into both managers and employees, Frankli aims to make performance management easier and more intuitive with its end-to-end platform.

“Our product allows managers to have much more meaningful conversations with people and support their development,” says Noel Dykes, founder and CEO of Frankli. “This approach is transformative and agile — we don’t set out to be a once-a-year annual cycle of goal-setting and meetings.”

A software engineer by background, Dykes worked as a consultancy practice manager in New Zealand and saw first-hand that younger employees were particularly keen on continuous feedback and recognition. “People want to be truly connected to the work,” he says. “They want to understand their purpose. Why are they there? What is the company they are working for trying to achieve?”

He adds that purpose-driven organisations will thrive, especially as remote working opens up a global marketplace.

“Managers are going to become coaches, rather than engaging in direct management in the office where they can see employees and know what they are working on. From now on, they will have to trust people and give them much more autonomy.”

Within Frankli, managers can set up regular recurring one-to-one meetings with their team members, setting priorities, agreeing action items and supporting accountability on both sides. The software suggests recommended talking points, based on insights from organisational psychology. Employees can also contribute comments and suggestions.

The product also enables businesses to offer more tailored learning and development opportunities, including a two-sided mentor marketplace tool.

Frankli has customers of all sizes in Ireland, the UK, Poland and New Zealand. While its core focus is midsize companies looking to scale, it already supports workforces of as many as 70,000 employees.

 

3. Empeal: personalised employee wellbeing at scale

While many employee wellbeing platforms work on a one-to-many scale, says Sohini De, founder of data-driven start-up Empeal, her business aims to deliver 1:1 wellbeing support at scale.

“If someone is having trouble with sleep, perhaps not doing too much exercise, eating unhealthy food or generally falling into bad habits, they can go through the programme on our system,” she explains.

“They start by completing interactive questionnaires and we can also integrate data from their wearable devices. They could be given a personalised programme to improve their sleep hygiene, for example. If they continue to have problems, their case is escalated to a sleep expert.”

With users in Ireland and India, Empeal is now focused on expanding those markets and pushing into both the UAE and the UK, So far, it has seen engagement rates of 60% on average, which De says is high for a wellbeing app. “We have also seen very encouraging results in terms of people achieving their health goals,” she says.

In addition to helping employees improve their wellbeing, Empeal also provides anonymised aggregate data to employers to enable them make better decisions, improve staff retention rates and attract more talent.

To help companies navigate the coronavirus crisis, Empeal produced a free toolkit of resources and also made its community-level module free. “We were finding a lot of employers were asking, ‘How can we take care of our people at this time?’ — they were very concerned about how everyone in remote locations was coping not in touch with their workplace or workmates,” says De.

 

“The community engagement part of the platform, which includes fun challenges and community boards, helps employees feel connected and it’s very simple to roll out for HR teams.” Sohini De, Empeal founder

 

4. Peptalk: building community through connection and wellbeing

The three founders of workplace wellbeing platform Peptalk — all former sports stars — know more than most the value of wellbeing when it comes to performance.

“We had all been involved in high performance sports,” says CEO James Brogan, an all-Ireland winner himself and a cousin of Dublin GAA legend Bernard Brogan, another of the co-founders along with Michelle Fogarty, who represented Ireland at taekwondo. “We had seen that to get the best out of people, their lives need to be in balance. What you do off the pitch is as important as what you do on it.”

Peptalk aims to help companies build sustainable high performance cultures through its community-driven employee experience platform. The product includes an insights tool, management toolkits, an employee app and a real-time measurement dashboard.

“We’re helping organisations with those off-the-pitch activities. We’re helping humans to be better at what they do, to have more energy, and to be more focused and resilient,” says Brogan.

He adds that the Covid-19 crisis has exacerbated the issue of work-life balance: “Senior leaders have seen a different side to their staff. They’re now acutely aware that, unless people have proper support, they won’t be able to work to the best of their ability.”

During the crisis, Peptalk has seen increased engagement from existing clients, while also doubling its usual number of demos to potential customers.

Set up in late 2016, Peptalk has users in 10 countries, including Mondelez, McDonald’s and Paypal. “This is a global challenge faced by multinationals. We offer one solution that works across an organisation, so there is no sense of disconnection with different offices doing different things,” says Brogan.

With serious plans to scale further, Peptalk expects to close out its current funding round later in 2020. “This is the time for us to get out and support as many organisations as we can,” says Brogan. “It’s a challenging time and the need has never been greater for the type of services we offer.”

 

5. Wrkit: easy to implement and clinically-backed 

Founded two decades ago, Wrkit was originally a group benefits scheme, which evolved into an employee discount scheme. While users can still access thousands of discounts on holidays, food, clothes and other products, Wrkit has expanded to offer other services, including a learning portal with 4,500 personal and professional courses, a recognition portal and a wellbeing portal called Powr.

“POWR stands for Positive Occupational Wellness Resources, offering tools such as meditation, breathing exercises and reflective journaling” explains Jason Brennan, Wrkit’s Director of Wellbeing and Leadership.

“The big differentiator between Powr and similar apps is that it offers 430 clinically based behavioural plans put together by psychologists,” says Brennan. “These are based on six paths — mind, sleep, work, life, food and active. When users answer the questionnaires for these paths, they are given a personalised plan.”

“POWR users begin by finding out how they score clinically in the 6 areas of wellbeing and are instantly provided with personalised clinically based plans to improve engagement and growth in each area. During covid for example we saw a huge up take in the activity, work and life plans, helping not only users but employers by feeding back what is happening in real time with their anonymised and aggregated dashboard.”

Wrkit is based in Dublin, but also has offices in London and Massachusetts. Its clients include multinationals such as KPMG, FedEx and Boston Scientific. Its internet-based application can be launched quickly as it requires no specific IT infrastructure, says Brennan.

“All we need to launch is the list of employee ID numbers, and we provide lots of webinars and video tutorials to help staff engage with the tool, which is of course completely confidential.”

When Covid-19 struck, Wrkit quickly found demand rose. “We launched to 60 companies in eight weeks,” says Brennan. “We also quickly created a Coping with Covid portal to help users.”

Market Entry title and businesswoman image

Export Journey: Step 5 – Market Entry

Market Entry title and businesswoman image

Your next priority is for the execution of your company’s vision within new export markets. Key to this will be preparing the company for this change and subsequent increased demand from and servicing of new export markets.

Consideration for a successful market entry should include;

1.Identify and allocate adequate resources such as:

    • Financial resources i.e. cash required to sufficiently support overseas exports
    • Additional equipment or fixed assets needed to increase volume or backup global sales
    • People, including staff, suppliers or other valuable relationships in Ireland or overseas

2. Defining where your first sales will come from

Will your customers be a distributor which imports in larger quantities, or an overseas agenct or representative acting on your behalf or will it be a separate trading company of your own business?

3. Developing your lead generation strategy

Supports will need to be assigned to generate business leads. Will they be predominantly offline, online or a hybrid?

Offline: fairs, events, conferences, network meetings or

Online: website, social media, blogs etc.

You will need to qualify and validate the leads, managing them through a Customer Relationship Management (CMS) system such as Salesforce.

4. Marketing and communications

Implementing a successful marketing and communication plan is vital for sustained sales in export markets.

When developing a plan, it is important not to do a ‘copy and paste’ of the same marketing strategy from your domestic market as these are likely completely disparate territories. While it is logical that you should retain your company values and purpose, you will need to adapt your marketing and communications strategy to your new export market

5. Implementing a sales process

By implementing a sales process, you are creating a set of logical, repeatable steps that your sales team goes through to bring a potential buyer from an early stage of awareness to closing the sale. There are various stages that need to be considered in developing an effective sales process, such as;

a) How will your company cultivate your sales leads?

b) What preparation will you commit to in order to be ready to capture an overseas sale?

c) What will be your sales teams approach to a prospective buyer?

d) How will you adequately present or pitch your sales in an overseas market?

e) Is your team setup to deal with buyer objections or queries?

f) Have you experience in closing a sale in an overseas market?

g) What follow-up work will be done post buyer presentation?

6. Relationship building

Relationship building is a key factor in developing sustained sales in export markets. Any company considering to expand globally is undoubtedly looking for a return on their initial investment, and companies looking for better business returns are strongly encouraged to place an emphasis on relationship building.

Companies can quite often focus on the transactional, revenue generation portion before they consider relationship building. However, as is the case in much of the world, relationships based on mutual respect and trust outplay singular transactions. Relationships need to be worked on and require different approaches for different markets.

Take the next step in the Export Journey

Nearform

Inside Innovation Show – Nearform

Inside Innovation brings you the stories of Ireland’s leading innovators and changemakers.

On the last of our 3-part series called Innovating in a Crisis, we are joined by Chief Commercial Officer of NearForm Larry Breen.

 

On the 7th of July 2020, Ireland launched its contact-tracing app; COVID Tracker and within a week it was downloaded by around 37% of Ireland’s adult population. Ireland has been heralded as an exemplar in Covid Tracking via Smartphones and emulated all over the globe.

Larry Breen shares the story of the company behind the app, outlining useful tips on a distributed workforce and how collaboration is key to a successful project.

Evolve UK Podcast – Digital Technologies – meet the team

Enterprise Ireland’s Evolve UK podcast series shares market insights to help Irish businesses identify opportunities across the UK.

Every month, we will be bringing you our ‘Meet the Team’ podcast segment. In these episodes, you will get to know our sector teams on a personable level and find out more about the clients and sub-sectors they work with.

This episode introduces our Digital Technologies team of Padraic Geraghty and Sarah McNabb.

 

 

 

Evolve UK Podcast – Local Authorities – UK Public Sector

Enterprise Ireland’s Evolve UK podcast series shares market insights to help Irish businesses identify opportunities across the UK.

Kevin Fennelly and Laura Brocklebank of Enterprise Ireland UK are joined by Nick Kilby former London councillor and CEO of Cratus communications to discuss how COVID-19 has accelerated change across the UK Public sector, how devolution will affect public sector suppliers going forward and the opportunities for Irish companies looking at the sector.

 

 

 

Global Ambition – Industry Insights Agritech webinar

Enterprise Ireland hosted a series of Global Ambition – Industry Insights sector focused webinars to deliver market intelligence on the evolving international export opportunities across global markets.

Host and lead Market Advisor for the sector Brian Hourihane is joined by Robbie Walker, European Growth Officer at Alltech to discuss how Agritech and Smart Machinery solutions are promoting sustainable farming across the globe.

 

Watch the webinar here.

Opportunities in the UK Cybersecurity industry

This webinar explores the current state of the cybersecurity sector in the UK.

Enterprise Ireland‘s Sarah McNabb, Market Advisor in the UK was joined by Thom Langford, founder of TL(2) Security, former global CISO of Publicis Groupe and award winning security blogger to discuss:

  • UK Cybersecurity Current State of Play

  • Impact of Covid and Brexit on the sector

  • Future opportunities/trends and growth areas

  • In the mind of a CISO- how to successfully sell to a UK senior cyber buyer

  • Interactive discussion and Q&A

For more UK Digital Technologies insights click here.