Pestle & Mortar CEO Sonia Deasy

Read how Irish skincare company Pestle & Mortar is perfecting sales around the world

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Kildare woman Sonia Deasy and her husband Padraic have always had global ambition in business. Unfortunately, their first enterprise, a highly successful photographic studio, couldn’t deliver it.

“No matter how much we did, we knew we couldn’t scale it,” says Sonia.

Photography did, however, provide the inspiration for a business that could scale. In 2010, while attending a trade conference in the US, Sonia watched other photographers at work.

“We were always photographing normal people but at these events, other photographers were photographing models and they’d bring along make-up artists. I’d see them prepping their skin before the shoot. I noticed that a lot of models don’t have good skin. They’re up late and work really long hours.”

The make-up artists were using a product that seemed to have a transformative effect.  On further investigation, she discovered it contained a super ingredient, hyaluronic acid.

Though HA is common now, at the time it was almost unknown in Ireland. Where it was available, it cost hundreds of euro.

Deasy reckoned there was enough of a gap in the market to make it worth her while to develop her own product, initially working with a laboratory in Taiwan, a contact she got through her brother.Pestle & Mortar product range

After three years in development, in 2014 she had a product ready to bring to market. She called the brand Pestle & Mortar, a nod to her heritage. Deasy’s parents are Indian and a family member was a ‘medicine man’, whose work crushing herbs inspired the name. It also captured both the best of what is natural with the innovation of science.

She and Padraic built an e-commerce website for what would be, she fully expected, an online only business.

 

Pestle & Mortar goes global

An early slot on a TV magazine show resulted in immediate sales however and calls from Brown Thomas and Arnotts followed. A subsequent stand taken at a cosmetics trade show at the RDS sold out and attracted 120 more retail stockists nationwide.

But it was an appearance on US shopping channel QVC that provided the business with its biggest fillip. It was the channel’s first Irish skincare brand and Pestle & Mortar sold out in just seven minutes. “It was monumental,” she says.

That led to its first international retail order, to supply Bloomingdale’s throughout the US. Today, Deasy regularly appears on QVC in London, helping to grow UK sales too.

Pestle & Mortar HQ in KildareWith the help of Local Enterprise Office Kildare, the business took on new staff and, in 2017, the couple closed the photography studio completely to concentrate on Pestle & Mortar.

Within 18 months, it had launched a second product. Today, it has an entire range, some of which were developed and manufactured in Germany but most of which are made in Ireland. “Because we are Irish-based, we felt we should have products that are made in Ireland and which use Irish ingredients. We are very proud of that,” she says.

Pestle & Mortar was the overall winner of the LEO National Enterprise Awards in 2019 but by the time it received the award it had already attained Enterprise Ireland High Performance Start-Up status.

In 2018, the company had revenues of €3 million, which Deasy predicts will double by the end of 2019. Some 30% of its revenues are generated online, with the rest coming via distributors and wholesale customers worldwide.

With Enterprise Ireland’s help, Deasy spent much of 2018 and 2019 developing its international distributor networks. “My commercial team was out in Indonesia, Dubai and China,” says Deasy, who today employs 27 staff.

The business moved from its original base, a 1500 sq ft converted photographic studio, into a new 10,000 sq ft facility in Kildare, giving it space to grow. She invested €500,000 in the fit out alone, to create a showroom fit for a worldwide brand.

 

Get support for market discovery

“Ireland has just 4.5 million people, our ambition is to think global,” says Deasy, who retains public relations agencies in London and New York to support the brand in those markets. Every three months she travels to both to meet with bloggers and influencers. “It’s all personal, it’s all hands on,” she says.

Enterprise Ireland facilitates this. “We wanted to transition from the LEO to Enterprise Ireland as soon as possible because we knew we could really use Enterprise Ireland’s resources. Thanks to its Market Discovery Fund, my commercial team has been out to its China office six times, which provides us with both contacts and office space,” she says.

“Distribution is key for us and Enterprise Ireland’s team helps us with contacts. If you choose the wrong distributor it can ruin your business in a country and even worldwide. Enterprise Ireland’s offices became our eyes and ears on the ground.”

When Pestle & Mortar recently won a global beauty product award in Dubai, at a ceremony she couldn’t attend, “Enterprise Ireland staff collected our award for us”.

All of the support Enterprise Ireland provides helped to reinforce Deasy’s belief that she was doing the right things. “It confirms the fact that this is what you should be doing, you should be going global, and ‘we can help you do that’. That is the message you get from Enterprise Ireland.”

Today Pestle & Mortar retails in the US, UK, Sweden, Denmark, Thailand, Indonesia, Russia, Hong Kong and China, as well as the UAE. What’s more, “We’re only starting,” says Deasy, whose medium term plan is to grow turnover to €40 million.

From there, the sky’s the limit. That’s the beauty of a scalable business. “If you can get to €40 million you can get to €100 million. After that it’s just numbers.”

Learn how the Market Discovery Fund can support your diversification plans.

Hong Kong

How Irish companies can leverage fintech disruption in Asia Pacific

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Digital disruption in Asia Pacific offers opportunity for Irish fintechs. The Asia Pacific region is leading the way when it comes to the use of financial technology innovations. For Irish fintechs, opportunities abound, suggested Felimy Greene, former digital officer Asia and EMEA at Citi.

Social platforms are disrupting banking in Asia Pacific

Speaking about digital disruption in the world’s most dynamic region for Ambition Asia Pacific, a major conference organised by Enterprise Ireland, Greene described how social networking platforms are leading the charge when it comes to disrupting the banking sector in Asia.

Korean messaging application Kakao, which the average Korean person is using for 14 hours a month for daily communication, is a primary case in point, he said. In 2017, it launched a highly anticipated digital-only bank, which provided a “real shock to the banks in the country and an eye opener for the banks around the region,” he said. Within 24 hours of the launch of Kakaobank, a quarter of a million people had opened an account.  By the end of the first month, that number was three million. “All of it digitally without a single branch, and with a very novel and fun approach to the user experience,” said Green.

The trend in Asia is clear.

“Consumers love the super apps” such as WeChat, Grab, GoJek and Line, all of which started variously as social media messaging or ride sharing apps in the region but segued into payments, “and so do the investors that are financing them,” he said.

“These apps are going to have a huge impact on many industries, not just banking, across Asia and this model is something you can start to see being replicated in Europe and in the rest of the world.”

 

Paytech innovations in China

China is already home to what is “probably the scariest vision of the future possible for a banker,” he said, given how success platforms such as Alipay and WeChat are achieving in China, where they are already moving beyond payments into areas such as investments and insurance.

“It’s staggering to see what they’re doing, the ease with which they’re doing it and the efficiency – using custom-built cloud-based technology.”

Massive disruption around payments has already taken place across the region. Among the most prominent features to emerge is the use of QR codes and phone camera for payments, which allows many Asians to go through their entire day without ever needing cash, or indeed cards.

“This is turning some of the fundamentals of banking upside down,” he said, not least for bank branches that have become redundant right across Asia Pacific.

“The incumbent banks have a lot to do to optimise their footprint and get out of the business of physical business. In many cases, branches are only necessary for face-to-face meetings to open an account but regulators are now starting to move quite quickly to recognise the opportunity for financial inclusion (which these new platforms offer) and so are changing the laws, changing the rules.” The result is that, increasingly, face-to-face meetings are no longer required at all.

“The advantage is going to the digital disruptors and the banks are really scrambling to catch up,” said Green.

 

Regulators helping to drive change in Singapore and Hong Kong

Locations such as Singapore and Hong Kong are leading the trend, where regulators are helping to drive change. The monetary authorities of both have launched significant initiatives and compete with one another on this front, driving change, he said.

“Singapore went very big early on and introduced legislation around sandboxing to enable banks to experiment, and to use cloud, for example, which was forbidden in most countries as little as three four years ago.”

Its fintech festival now draws 45,000 people from around the world every year and is recognised as the largest and one of the most influential of its kind.

Hong Kong’s fintech event is starting to get similar scale, with about 15,000 people attending last year.

“Everyone in Asia is coming to these events. It’s a fantastic opportunity to network, to recruit talent and just to feel out the market, I’d highly recommended it,” said Greene, who lives in Singapore.

 

Financial inclusion driving fintech in Asia Pacific

Financial inclusion is one of the biggest drivers of fintech in the region and demand for it includes not just major centres such as Singapore and Hong Kong but places such as Vietnam, Cambodia and Laos.

It represents a huge opportunity for Irish fintechs.

“Banks are so focused on the transformation that they’ve got to go through that there has never been easier to get through the door with a new solution or a new idea. Most of the banks have dedicated innovation teams that are looking for solutions. Regulators even have such groups. And inward investment authorities are offering significant incentives to companies that want to establish in Asia,” he said.

Fintechs looking to establish a base in Asia Pacific will find Hong Kong and Singapore “for starters” vying with each other to get you to establish a base in their country. “They are going to give you subsidies on payroll, grants, and may even give you free office space. It’s extraordinary what the possibilities are for those who are willing to venture out,” said Greene.

“This is a huge opportunity for Irish companies because all this change requires massive amounts of technology that banks cannot possibly build themselves as they would have done in the past.”

 

Learn more about opportunities in the fintech sector and how Enteprise Ireland can support your ambition.

edtech

Edtech for the workplace: opportunity or obligation?

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As AI and automation change the nature of work and jobs rapidly over the coming years, edtech innovations must be ready to help people and organisations keep pace.

Jean Hammond of LearnLaunch, an edtech accelerator and innovation hub based in Boston, was keynote speaker at a conference organised by Enterprise Ireland and The Learning Forum in Dublin in June. At Impacts and Future Trends in the EdTech and Corporate Learning Landscapes, Enterprise Ireland-backed companies met industry experts and investors, to hear how education is changing, and the opportunities that change presents.

As automation becomes more widespread, the importance of soft skills – including complex problem solving, critical thinking and teamwork – will persist. In her keynote presentation, Jean asked: “Why do we call them soft skills? Because they’re really, really hard.”

 

Edtech is an unstoppable force

Edtech innovation is accelerating, as the ways people learn in school, university and the workplace undergo a major transformation. Workforce education is about to become intricately entwined with people’s careers, Jean explained: “We’ve had a history of thinking that there was a period of time, four years in college, and then you worked for ten years and then maybe went away for two weeks, or went back to education for a year, but that’s not what the world looks like now.”

This is a challenge facing society as a whole, Jean noted. She advised delegates not to solely focus on the next great start-up or innovation: “Don’t spend all your time thinking about the innovators. Think carefully about the innovation adopters. What does it take to adopt change?”

Industries must interact with edtech entrepreneurs and signal what they need, in order for start-ups to create the solutions required. If the market fails to tell innovators what it wants, it’s extremely unlikely that innovators will be able to develop the right solutions.

Jean described her role linking companies with start-ups: “I have probably seen over a thousand different edtech start-up business plans over the last ten years. We know what people are out there trying to work on.”

 

Impact of big data and machine learning

Technology has moved at an amazing pace over the past few decades. Jean advised that big data and machine learning will drive change even faster: “Machine learning can analyse any system and find out where there are problems, where there are issues, and then go and provide a way to address these.”

The challenge for edtech is to react to change in time, so that people can transition into new roles before their old tasks become automated or obsolete. Jean commented, “We need to make the systems and processes of learning and deliver them where we need them.”

 

Today’s edtech market

She explained that only about 2.7% of the global education market is currently digitised: “Probably it will max out at around 12% because we’ll always have teachers, we’ll always have humans as a part of the system, but across the next few years, there will be a lot of change.”

The market globally is worth around US $5.75 trillion, with that value projected to rise to US $10 trillion by 2030. Jean explained that education is the biggest sector to ever undergo digital transformation.

Delegate John O’Donnell of Irish curriculum management company Akari Software asked Jean about lifetime learning and how it may disrupt universities. Jean noted that a level of transformation is inevitable but that universities provide quality credentials and should start offering “bites of learning that can be delivered over and over again into a set of stackable credentials.”

After reaching a high in 2015, venture capital investment in edtech fell but is now rising again. A LearnLaunch study looked at where funding for edtech resides: “Clearly there are some things happening in formal education to bring an increased amount of skill training into the higher education and community college, or sometimes even high school. Then the workplace is delivering both functional skills and soft skills, with a high rate of company formation in technology.”

Jean said that some of the most intriguing innovations were the next generation of learning management systems (LMSs), new e-learning tools, advanced ways of looking at assessment and analytics, and credential management.

Companies who have never invested in edtech previously are entering the market (such as Walmart) and long-time funders are entering the process earlier. Jean explained that earlier engagement is intended to “push those start-ups in the direction that they need because start-ups will listen if you tell them what to do. They care about your opinion so they will be steering themselves to try and meet your needs.”

This is advanced strategic thinking, which will help ensure companies have the tools they need to upskill their workforce: “I don’t just think edtech is the opportunity of the decade, I think that we have to do this.”

Learn how Enterprise Ireland invests in new technologies with our range of innovation supports.

Business opportunities are heating up in Iberia

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Irish travellers visit Iberia in their droves – at least two million last year alone. But while we have long since exported our tourism to Spain and Portugal, the same cannot be said for Irish firms.

Given the proximity of Iberia’s Eurozone neighbours, with a GDP five times that of Ireland and offering gateways to growing domestic markets, as well as to Latin America and Africa, Irish exporters should take a closer look.

While Spain and Portugal joined Ireland, Italy and Greece as the hardest-hit economies during the crash, they have emerged, like Ireland, as reformed models showing above-average Eurozone growth.

 

New opportunities in Spain

Spain is the powerhouse of the peninsula with the country’s real GDP and job growth set to exceed that of the euro area for the fourth year in a row.

With 10 times the population of Ireland, Spain is the much larger market opportunity with a GDP of €1.2 trillion and a 2019 growth rate forecast at 2.1% by the IMF. While unemployment remains high at 14.7%, in key sectors such as telecoms, banking, travel tech and services, it has a wealth of expertise, as would be expected from a country home to telecoms and banking giants Telefónica and Banco Santander.

Spain’s logistics infrastructure is excellent, hosting two of Europe’s biggest airports in Madrid and Barcelona, while its 46 ports serve the Atlantic and Mediterranean, and its internal rail network is one of the most advanced in Europe. It has the digital infrastructure to match and ranks fourth in the world for e-government services.

 

Spain’s business renaissance

While the market has been perceived as more difficult to enter for exporters, this is changing as Spain continues to experience a post-crisis renaissance. Language remains a traditional barrier for entry, as does the country’s regional devolution, which poses challenges to marketing and product fits between areas.

At Enterprise Ireland’s Ambition Spain and Portugal event in Dublin, delegates heard how exports of companies supported by the agency totalled €338 million last year. Spain is a knowledge-based economy, where services account for around three-quarters of economic activity, the conference heard.

Irish firms may look to some of the strongest growing sectors, such as telecommunications, life sciences and agriculture. Telecoms is expected to grow to around €21 billion by 2022, with agriculture growing to some €27.4 billion.

Opportunities are there for Irish firms with innovative solutions willing to put in the market research, Gedeth Network founder Juan Millan told attendees.

“Irish companies are very well known for their innovation and their technology,” said Millan. “Consequently, we are very interested in Irish offerings in medtech, life sciences and fintech.”

Exporters should be aware that Spain acts as a bridge beyond the Eurozone, thanks to longstanding trade links from its colonial past to Latin America.

“It’s a good place to access decision-makers for firms in Latin America, as they have headquarters in Madrid and Barcelona,” he said. “And remember, Irish firms have great access to North America, the UK and Australia, which is equally of interest to Spanish firms. There is a natural synergy to be had and you should use this if you have activity in these markets as part of your negotiating position.”

Tourism remains huge at more than €180 billion per year – half the GDP of Ireland – and offers opportunities to Irish firms in travel tech. “Think not only about the sun and sangria,” Millan said. “But all the solutions you can offer to that market.”

 

Economic growth in Portugal

Being the smaller neighbour has not stopped Portugal transforming into a high-income advanced economy with a high living standard. Its growth forecast at 2.2% for 2019 is ahead of the likes of Germany, with unemployment steady at 6.8%.

The country’s major cities, Lisbon and Oporto, are the country’s major industrial hubs, with Lisbon accounting for banking and financial services, oil and gas and ICT hubs – and is now home to the world-class Web Summit founded in Dublin – while to the north there is a focus on manufacturing. Tourism is a valuable sector looking for travel tech solutions in a market centred mainly in the Algarve and expected to grow from around €22 billion last year to €27 billion by 2023.

Like its bigger neighbour, Portugal’s colonial legacy sees strong trade links remain, offering gateway trade opportunities to not only Brazil but African markets such as Angola.

According to Professor Jorge Sa, from the Swiss Business School, Portugal presents an untapped export opportunity to Irish firms worth around €3 billion. “There are great chances for firms working in pharma, organic chemicals, electronic equipment, essential oils, machinery and plastics,” he said.

 

Enterprise Ireland supports for expanding to Iberia

Accessing either market requires thorough research, and there are, of course, traditional barriers to entry such as mature supply chains and language issues, but there are a range of Enterprise Ireland supports to aid firms looking to future-proof their export sales including the Market Discovery Fund and GradStart, which provides up to 70 per cent of two-year salaries for graduates with relevant market language skills.

In the meantime, Enterprise Ireland’s office in Madrid is ready to assist Irish companies with ambitions to be more than just tourists to Iberia.

Farmer using tech

USA is a new frontier for Irish agritech companies

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Ryan J. Shaughnessy, SVP Industrial Technology based in Enterprise Ireland’s Chicago office, outlines why the North American market should be firmly on the horizons of Irish agritech companies.

Disruptive digital technologies are opening up a new frontier of possibilities for Irish companies in the North American agricultural market, particularly across the Midwestern states.

The scale of the opportunity for Irish agritech companies is as vast as the landscape. Of the top ten US states with the highest number of farms, six are located in the Midwest. A 2015 report indicates that South Dakota, Minnesota, Nebraska and Wisconsin are together home to more than 16 million cattle, compared to 6.3 million in Ireland.

The Midwest is also home to John Deere, the global agricultural machinery giant with a US $44.5 billion market cap.

In 2018, Enterprise Ireland opened a Chicago office to assist companies to target opportunities in the US Midwest.

 

Irish agritech companies are using innovation to solve global challenges

Two major global trends are directing traditional farming practices towards new frontiers in the digital age and proving a good match for Irish agritech companies.

With the world population expected to exceed 9.6 billion by 2050, the Food and Agriculture Organization of the United Nations estimates that food production must increase by 70% over that period. At the same time, farmers are under pressure to optimise efficiency, reduce costs and maximise profitability. How can farmers cut costs while meeting rising demand?

Digitisation is one solution that Irish agritech companies are increasingly pursuing. Technologies based on intelligent machine control, telematics, big data and farm management software are helping farmers to achieve these goals. With the US unemployment rate at 3.9%, automation is also helping to address low labour availability and improve farm efficiencies.

Irish agritech companies have a number of advantages that are helping US farmers to solve their most pressing problems. Ireland’s rich agricultural history continues, while it has also emerged as a global hub for digital technologies. Dublin is home to EMEA headquarters for Twitter, LinkedIn, Google and Facebook, while HP, Intel, Dell and Microsoft also have locations in Ireland.

Irish agritech companies should consider their strategy for the US agricultural market. If your product is in the area of hydraulic componentry, you might believe it is best suited to direct sales to a large Original Equipment Manufacturer (OEM). But you should also consider that your route-to-market could be retail distribution or direct sales to end users in the market.

Enterprise Ireland can help you to plan and execute a strategy for the US Midwest. Supports like our Market Discovery Fund can help you to define and answer questions like, what percentage of the US market can you serve? Advisors in our Chicago office can also help to make introductions to prospective partners and buyers in the Midwest.

Several Irish companies have made impressive progress in the US agricultural market. Moocall provides wearable sensors to the bovine industry to solve issues relating to calving and heat detection. Moocall’s go-to-market strategy focuses primarily on distribution, coupled with new technology and image marketing strategies.

Dairymaster, with a US location in Cincinnati’s Ohio, develops products including milking equipment, feeding systems, automatic scrapers, and MooMonitor animal health and fertility monitoring systems. Dairymaster’s technically-informed sales force sells directly to farmers and through a network of dealers, offering unique solutions to increase milk production and optimise the operation of dairy farms.

MagGrow has enjoyed success in California and the Southeastern US, offering a spraying technology that helps farmers grow more by using less. The system, which spent three years in development, gives better coverage than conventional crop spraying systems and reduces spray drift by up to 70%, benefitting both farmers and the environment. The company’s strategy is to sell via dealers who resell to growers.

These innovative solutions show that the horizon looks bright for Irish agritech companies focused on agriculture’s new frontiers. Enterprise Ireland’s #IrishAdvantage export promotion campaign will help ensure that Irish capabilities remain firmly in the sights of international customers, as we continue to support exporters in the sector.

This article was originally published in the Sunday Independent.

Man with lightbulb representing Innovation

Agile Innovation Fund: Easier than ever for companies of all sizes to access R&D funding

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It is now easier than ever for Irish companies to access R&D funding to improve their products and services and compete internationally.

That was the message from Enterprise Ireland and the national network of Local Enterprise Offices to representatives from more than 60 companies who attended a research, development and innovation event recently in Dublin.

Enterprise Ireland and the LEOs pledged to use the Agile Innovation Fund to support companies of all sizes as they to seek to open new export markets and grow – promising a fast, flexible and simple application process.

 

Find more information about the Agile Innovation Fund here.

Speaking at the Agile Innovation Workshop, Eoghan Hanrahan, Enterprise Ireland Regional Director for the Dublin Region and Regional Development, said: “In doing R&D, companies have to challenge the norms, do something different, look at achieving some kind of technical innovation to try and future-proof their company.

 

Get support for Agile Innovation

“We recognise that R&D can be challenging but it is a very important step for any business to take and it’s also important that they are supported in doing so. Enterprise Ireland and the LEOs are here to assist people and companies who want to invest in R&D. The Agile Innovation Fund offers up to 50% funding to a maximum of €150,000 in grant aid.”

Irish companies are spending less on R&D than most European competitors. Latest Eurostat figures show that spending in 2017 equated to 1.05% of GDP, almost half the EU average of 2.07% and well behind R&D leaders Sweden, Austria, Denmark and Germany – all of whom spent more than 3% of GDP.

Of the €3bn that was invested in R&D in Ireland, €1bn was spent by indigenous companies. It is notable that in 2007, Ireland spent a higher percentage of GDP (1.23%) on R&D than it did in 2017.

Joe Madden, Manager of In-Company R&D Supports at Enterprise Ireland, told the workshop that the Agile Innovation Fund was designed to counter the belief among SMEs that funding R&D is too costly and that securing state support for projects is too complex and geared towards larger operations.

 

Flexible and fast access to Agile Innovation funding

“The Agile innovation fund was introduced at the beginning of 2018 as a response to a very steep fall off in applications for R&D support,” Mr Madden said. “Companies were telling us that the standard R&D application process was too complicated and very often they would have a project finished before they even knew whether they were going to get approval to do it.

“We needed to introduce something much more flexible, much faster and where the funding wasn’t as high so that we could apply a less onerous process for evaluating and approving applications.”

The main feature of the Agile Innovation Fund is its fast turnaround time, with an application process that results in decisions in a few weeks rather than several months. More than 90 companies have drawn down around €20m in funding since it was launched last year, with 90% of them rating the application process as relatively simple in a survey.

Madden added: “There are only two documents required to apply for the Agile Innovation Fund, an online application form and a project plan. The project plan is what the technical assessment of the application is based on. The technical assessors are looking for two things: is this eligible R&D and are the costs reasonable. To be eligible R&D, there has to be technical uncertainty – this means the project must demonstrate some kind of product or process development technical challenge.

“Total expenditure on any single application is limited to €300,000, so if your project spend goes to €300,001, it is not eligible for funding. Typically for a smaller company, the funding would be 45% of the total cost, which equates to a maximum grant of €135,000. If a small company collaborates with a partner, this funding can rise to 50% and therefore the limit increases to €150,000.”

The goal of the Agile Innovation Fund is to increase the amount of spending by indigenous companies of all sizes on R&D across the economy.

 

Local Enterprise Office support

Oisin Geoghegan, Head of Enterprise at LEO Fingal, advised companies that are not Enterprise Ireland clients to get in touch with their Local Enterprise Office.

He said: “Providing assistance and funding for R&D projects or innovation is one of the core reasons why the Local Enterprise Offices are here. R&D is not just about wearing white coats and having a lab. Most of the businesses we are dealing with could potentially apply for and receive R&D grants

“We want to see more applications from SMEs and the LEOs will work with you to give you advice and guidance on the application process. It’s called Agile for a reason, the application process is straightforward, it’s online and we want to see applications processed and approved quickly.”

Apply for the Agile Innovation Fund now.

John Ferguson Ambition Asia Pacific 2

‘Phenomenal’ middle class growth in Asia Pacific an opportunity for Irish companies

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The growth of the middle class throughout Asia Pacific presents ambitious Irish companies with unprecedented opportunities, delegates at the recent Ambition Asia Pacific conference in Dublin heard.

Some 23 million new ASEAN households are on track to earn more than US $35,000 a year by 2030 in what is “the fastest-growing, most dynamic region in the world,” said John Ferguson, Director of Country Analysis at the Economist Intelligence Unit, who provided an overview of growth trends and opportunities in the region.

 

Growth rates in Asia Pacific countries

In China, major strategic programmes such as Made in China 2025 and the long term Belt and Road construction initiative “are not going away”, he said.

“Chinese growth is still just very modestly slowing down to around 6%,” he said. The government there is using monetary goals and fiscal policy to maintain that growth.

Even allowing for the challenges facing China, “it’s still going to grow pretty reasonably well over the next couple of years,” he said.

Growth prospects in Japan, at 1%, are much smaller, however. As a huge, developed and rich economy, it’s one in which there are still “a lot of opportunities” for Irish companies, he suggested.

Much of that opportunity relates to Japan’s Society 5.0 initiative, the Japanese government’s focus on artificial intelligence, sensor technology and automation.

“This is a huge initiative for the Japanese. That’s where some of the growth opportunities will present themselves in Japan, already a highly developed economy but really trying to push themselves with this fourth industrial revolution.”

India represents a particularly “bright spot” in the global economy, said Ferguson, who predicted growth of around 7% on average likely over the next five years.John Ferguson Ambition Asia Pacific

This compares with global growth of around 2% and Asian growth of between 4% and 5%. India’s growth outlook is “extraordinary”, he said.

The primary opportunity in India, as in Asia Pacific countries such as Vietnam and Cambodia, is one of population development and subsequent growth in demand for consumer goods and services.

With predicted growth levels of 5% and a large population, Indonesia is another really strong performer, again driven by the fast growth of its middle, or consuming, class, he said.

Indonesia’s five-year growth rate forecast is almost double that of Singapore’s, at 2.9%. However, the additional opportunity in Singapore comes from its ease of doing business and its popular status as a launchpad from which to do business elsewhere in the Asia Pacific region, he said.

So, while Singapore is growing a more slowly than some of the less well developed countries in the region, it’s still growing at “a pretty impressive rate of growth for economy at its stage of development.”

South Korea is another mature market but still likely to show average growth of 2.7% over the next five years. “In our view, that’s a pretty reasonable growth for a country at that stage of development.”

“The rising middle class in the Asia Pacific region is phenomenal. The world is moving east.” Kevin Sherry, executive director Global Business Development, Enterprise Ireland

Australia – another frequent launchpad into the wider region for Irish companies – and New Zealand are both stable economies but, cautioned Ferguson, both are seeing climate change and immigration becoming significant political issues.

Kevin Sherry at Ambition Asia Pacific Conf.For Irish businesses looking at these markets, either as part of their supply chain or as end markets, it’s worth keeping an eye on regulatory initiatives in relation to either, he said.

Enterprise Ireland is working with more than 600 companies who are doing business in the Asia Pacific region.  “Irish companies are used to winning in the Asia Pacific markets,” said Kevin Sherry, executive director Global Business Development at Enterprise Ireland.  “The rising middle class in the Asia Pacific region is phenomenal. The world is moving east.”

Depending on what happens in October in relation to Brexit, Ireland may be the only English speaking country in the EU, a fact that presents challenges but opportunities too, he pointed out.

Enterprise Ireland is expanding its footprint in the Asia Pacific region to help support Irish companies looking to capitalise on the growing level of opportunities there, opening new offices in Auckland, in Ho Chi Minh City, Vietnam, in Melbourne, Australia and in Shenzhen, China, he said.

 

Read more Global Ambition articles on the opportunities for Irish companies in Asia.

Discussing business opportunities

Scaling into Europe for business success

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A growing number of Irish companies are blazing a trail into Europe. Here’s why.

If ever there was a time to diversify and seek opportunities in new markets, for Irish businesses the time is now.

As a member of the Eurozone, Irish firms are well positioned for market diversification. Although launching into a new market carries risks, the Eurozone offers several advantages.

First, there is easy access to 340 million people in 19 states that share the single currency. There is the Eurozone’s stable economy that, as a bloc, will continue to grow a further 1.3% through 2019. The benefits of single currency should not be underestimated, offering zero currency risk without fluctuating exchange rates or conversion costs.

Trade in the Eurozone also benefits from the absence of tariffs and customs, while a common regulatory environment means that Irish goods and services comply with EU legislation.

 

Irish companies in Europe

Irish companies have blazed a trail into Europe before, for these reasons and more. At Enterprise Ireland’s Eurozone Summit earlier this year, Irish firms described how diversification has proven to be the key to growth. Among them was Irish workwear company Portwest, who warned that when a single client went under, they lost 35% of their business.

“It taught us a hard lesson about diversification,” said Orla Hughes, the firm’s European Commercial Manager. “If we didn’t expand to Europe, we would have 50% of our business now.”

That move 15 years ago, has seen the firm build out its sales model through distributors, and Hughes believes the Eurozone offers huge potential. “In our top 10 Eurozone countries, we have 4,500 customers or distributors of our products. When it comes to the Eurozone, even though we have been there 15 years, we feel we have only scratched the surface. Of the 60 trade shows we did worldwide last year, 35 of them were in the Eurozone. It’s got enormous potential for us.”

There were key learnings for Portwest as it hit new markets with its workwear range. For instance, in Germany, orange hi-visibility workwear vests are typically the preserve of refuse collectors, so local differences can affect sales, said Hughes.

 

Some Irish start-ups have seen success by taking their first steps in Europe.

When ParkPnP, a parking marketplace, conducted market research, it found strong competitors already in its target market – the UK – so opted instead to move directly into the European space, with the densely populated Benelux region firmly in its sights. By acquiring a local Belgian firm in the same space, it quickly acquired market share and, importantly, local market knowledge.

CEO Garret Flower described the critical importance of doing market research ahead of launching into a new territory: “You are immediately drawn to Germany because of the scale. It sounds huge.

“But dig a little deeper and you find that Germans don’t pay for their parking via apps; 90% of them still prefer to pay by coin.

“When we looked at Europe, we saw it was very much a greenfield, so we believed that if we could get to market first, we could grow quickly to maximise unused parking space with our solution.” ParkPnP CEO, Garret Flower 

The decision to locate in Belgium paid off, and the firm has adopted a franchising model to branch into the Netherlands.

“Having done it this way, we feel we have a solid foundation to roll out across Europe and can now go into France and Germany. Franchising with local players, for us, we felt was, and is, the best way to roll out. It gives us speed and speed helps us to scale.”

In order to successfully tap into Eurozone markets all elements of new market entry preparations are required: market research to select the market with the best opportunities, a value proposition that matches the new market and highlights your competitive advantage, the right route to market, and the resourcing of people, skills and funding to make it happen.

Enterprise Ireland’s world-class Market Research Centre has extensive resources to aid your research, while our Excel at Market Intelligence programme will advise how best to conduct market research.

Our Market Discovery fund is a key financial support for new market entry, ensuring you have funding to research, get expert advice and conduct market study visits. GradStart provides up to 70% of two-year salaries for graduates with relevant market language skills.

Companies we support benefit from our market advisers’ near-unmatched knowledge of market dynamics, target buyers, networks and ecosystems across six Eurozone locations. When you’re ready to enter the market, we offer a key manager grant to help co-fund the salary of personnel with the right skills to work with market advisers and drive your diversification plans.

wind turbines

Gearing up for success in the growing UK offshore wind sector

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Significant investment by the UK government and ambitious targets could create major opportunities for Irish businesses entering the UK offshore wind sector. Playing to your strengths is key to success, say industry experts.

Irish companies are in an ideal position to support and collaborate with the UK offshore wind industry, which recently received a big boost through a commitment made by the UK government to significantly expand its offshore wind industry. The ability to compete in what is now a global marketplace is vital to its success. This was the general opinion held by the industry leaders who took part in Enterprise Ireland’s Offshore Wind Forum and UK Industry Visit, which took place in Dublin in March 2019.

The event took place just a few weeks after the UK government announced ambitious plans to generate a total of 30 Gigawatts (GW) of offshore wind power by 2030 – a huge jump from the current operational capacity of 7GW. To fulfill such an ambitious target, over £40 (€45) billion will be invested in infrastructure. It’s also worth noting that the UK government has made a strong commitment to the investment regardless of the outcome of Brexit.

While a significant objective of the plan is to create jobs and regenerate rural coastal communities, therefore requiring local content (the plan aims for 60% local content), the offshore wind industry is a global marketplace, and the UK must engage globally in order to achieve such ambitious targets in a timely and cost-effective manner.

 

Competitive market

The race to find cheaper and more sustainable natural forms of energy is a global one, and not surprisingly, the offshore wind industry is a very competitive marketplace – and that competition is showing no signs of slowing down. Irish companies can find themselves competing with an established European supply chain, along with global entrants emerging from Asia, the Middle East and North America. So how can Irish companies stand out?

Alan Duncan of Scotia Supply Chain, and a speaker at the Enterprise Ireland Offshore Wind Forum, commented: “There’s no point in Irish companies being a ‘me too’. They must work out what they’re good at and play to those strengths.”

This was a general theme at the forum – but as showcased by Duncan and other speakers, Ireland has impressive strengths in several areas, and has an excellent reputation for innovation across key sectors. Thanks to our extensive marine heritage and history, Irish companies tend to be particularly strong and innovative in the areas of marine consultancy, offshore survey provision, technical authority and geotechnical services. With wind farms now being built further offshore and environmental challenges becoming ever more challenging, these services are becoming more and more vital. With the growth of floating offshore wind, the demand will be even greater.

Irish companies also possess strengths in the areas of high voltage engineering and civil engineering. Within the area of installation, which includes vessel design, ancillary engineering, component handling, port services and marine coordination credentials, Irish companies are considered extremely innovative and capable.

 

Meeting challenges

Building wind farms further offshore brings challenges beyond construction. Maintenance and repair work is time and capital intensive and the ‘race to zero’ (in terms of human interaction with turbines) is well and truly on. Finding innovative ways to reduce repairs and ensure wind farms are operating optimally is an area of real growth, with industry actively looking for the tools and services to expand the life cycle of assets.

Remote monitoring and data analytics are areas of strength for Irish companies, owing in large part to Ireland’s strong historical capability in the IT and IoT sector as well as our focus on technical innovation. Finding ways to gather data and remotely monitor assets is highly sought after and an area of the offshore wind industry that the Irish supply chain is poised for and ready to excel in.

However, when asset inspection and repair work is required, Irish companies can also deliver, with subsea cable repair and topside inspection and repair strengths.

Importantly, the UK industry has recognised the capability of Irish companies in these and other areas and is keen to work with them in order to find solutions to the challenges that lie ahead. This was evidenced by the number of offshore wind developers and top tier contracting companies that attended the forum, including SSE, Jan De Nul, EDF Renewables, and EDP Renewables. The key, says Duncan, is for Irish companies to work out where they fit within the supply chain and play to their strengths.

There is also power in numbers. Enterprise Ireland has launched an offshore wind cluster, which includes approximately 35 Irish SMEs that are in a prime position to meet the challenges posed by the expansion of the UK offshore wind industry. With over 80 companies earmarked by Enterprise Ireland for involvement, this cluster is sure to grow both in number and capability. The cluster also facilitates internal knowledge sharing and partnerships to place Ireland in an even stronger position to support the UK’s ambitious wind power plans.

For further information on Enterprise Ireland’s offshore wind cluster plans, please contact Darragh Cotter at: darragh.cotter@enterprise-ireland.com

 

Irish fintech

Nordics are embracing Irish fintech innovation

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Tom Holgersson, a senior fintech advisor based in Enterprise Ireland’s Stockholm Office, describes why Irish fintech is thriving in the Nordic region.

“Similar to the Irish approach, the Nordic financial services industry is quite innovative. They are willing to both leverage and embrace new technologies to drive revenue and reduce cost,” says Stephen Florence, Account Director at Fenergo.

Irish fintechs have been active in the Nordics for years, with an increasing number targeting growth in the region. Success has been built on shared attitudes to innovation and the potential of both markets to develop as globally significant fintech hubs.

Both benefit from thriving tech scenes. Sweden is second only to Silicon Valley in terms of the number of unicorns – multi-billion-dollar tech companies – produced per capita. According to data from OECD, Sweden has 20 start-ups per 1,000 employees, compared to five in the US. Companies like Spotify, King and Skype are household names.

 

Impressive growth of Irish fintech

Over the past few years, the Irish fintech sector has grown impressively. Since 2014, Enterprise Ireland has invested in more than 80 fintech start-ups. That portfolio generated more than €1 billion in revenue in 2016.

In the Nordics’ rapidly growing sector, Sweden stands out. According to Nordic Tech List, Swedish companies attracted over 75pc of total fintech capital invested in the region in 2017. Well-known fintechs include Klarna, iZettle, Trustly and Tink.

Established Irish players, including Fenergo, Monex, Rockall Technologies and Corvil are known to many in the Nordics. Meanwhile, a new breed of companies is emerging, which includes Ammeon, Boxever, Cambrist, Leveris, AQMetrics and Know Your Customer.

 

Innovative solutions for global issues

Innovative fintechs have focused on solving problems across the global financial services industry. The mix of companies blending finance and tech has supported disruption, advancing new ways to understand, test and prove adherence to compliance regulations.

Solutions span a range of applications across regulatory reporting, risk management, Know Your Customer (KYC) compliance, anti-money laundering, secure messaging and transaction monitoring. The biggest opportunities stem from banking and finance regulations that apply globally.

Fenergo’s ability to solve challenges for global banks is proving an advantage in the Nordics. Stephen says, “The Nordic region has multiple regulatory jurisdictions, languages and currencies. Some form part of the European Union – Finland adopted the euro, Denmark and Sweden did not and neither Norway nor Iceland are members of the EU. This poses complex compliance challenges for financial institutions that are operating across the region. As we have a rules-based engine, we can support multiple regulatory demands with one instance of the solution. If we look at our current client base, most are global institutions who have experienced and solved the same challenges that financial institutions in the Nordics are currently facing.”

Beyond regtech, developments in big data, payments and cybersecurity are compelling.

Like other industries, banking faces the opportunity and challenge of leveraging real-time data and becoming more customer centric. Analysing large volumes of data will enable banks to better predict and tailor solutions for individual customers.

The area of payments is also creating challenges, with the landscape facing disruption due to changes in the value chain. Payments regulations are putting banks’ revenue under pressure and removing barriers to entry, as changes in customer behavior and increasing digitalization opens the field to new local and international players. Innovative fintech solutions are driving banks to offer customers more engaging and interactive services, with most exploring options in mobile wallets, loyalty cards, blockchain, account aggregation across multiple banks and foreign exchange services.

 

Regtech & Cybersecurity

The importance of cybersecurity continues to rise, as threats become more sophisticated. Most banks face challenges in malware, phishing attacks and fraud, complicated by the growing importance of customer centricity – providers must strike a balance between ease of use and security. Innovative products are emerging in biometric security, customer identification tools, malware detection and pattern recognition.

Enterprise Ireland has published a regtech white paper, which explores solutions beyond the customary compliance and regulatory requirements. It shows how regtech enables transformation across business functions by better utilising data and insights.

Download the white paper here.

This article was originally published in the Sunday Independent.

Evolve UK – Food and Drink Manufacturing Webinar

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This webinar forms part of the Evolve UK Webinar series and examines the UK Food and Drink Manufacturing sector with expert insights provided by Fintan O’Leary, Managing Director, Levercliff.

Hosted by Kevin Fennelly of Enterprise Ireland UK, key points include:

  • An overview of the UK food and drink manufacturing sector

  • How Covid-19 has impacted the sector

  • The buyer sentiment in the Food and Drink Sector

  • The opportunities and challenges for Irish suppliers

  • The post-Brexit outlook in UK Food and Drink

Asia Pac Conference

Ambition Asia Pacific is closer than you think

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Places are booking out fast for a major event bringing opportunities in Asia Pacific to Irish businesses.

Ambition Asia Pacific is a major Enterprise Ireland conference taking place in Dublin in June to provide Irish exporters with a roadmap to success in some of the region’s fastest-growing markets. The conference takes place on 13th June at the Aviva Stadium.

“The purpose of the event is to not only to raise awareness of the opportunities that exist in the APAC region, but to provide Irish companies with an understanding of how to do business there,” says Tom Cusack, Regional Director Asia Pacific at Enterprise Ireland.

Secure your place at Ambition Asia Pacific now.

 

Support for entering Asia Pacific

It’s one of a number of events Enterprise Ireland is hosting to support Irish businesses looking to trade there, including trade missions due to take place later this year in markets such as Japan, Korea, and China.

Enterprise Ireland is also opening two new offices, in Melbourne Australia and Ho Chi Minh City Vietnam. That brings to 10 the number of offices it has in the Asia Pacific region, a clear indication of the deepening of its support for Irish businesses looking to trade in the region.

“In the context of Brexit, expanding the Irish export footprint in markets beyond the UK is a key priority for Enterprise Ireland. The Ambition Asia Pacific event is about raising awareness in Irish companies – and the ambition – to pursue realisable opportunities throughout the Asia Pacific region,” says Cusack.

Traditionally, the biggest perceived barrier to Irish businesses in the region has been distance but ease of access has never been greater, he points out.

“Ireland now enjoys ease of connectivity to the region, with direct flights to destinations such as Hong Kong, Shenzhen and Beijing, meaning Irish companies can leave Dublin at lunch time and arrive in Asia in time for breakfast,” he says.

 

Big opportunities for Irish businesses

The scale of the opportunity for Irish businesses is unprecedented, too, and spans multiple sectors.

These include aviation. “Over the next 20 years, half of the world’s air traffic growth will be driven by travel to, from, or within, the Asia Pacific region. This rapid growth requires significant investment in infrastructure, products and services,” he says.

There are enormous opportunities for financial services and fintech too, thanks to a growing middle class, increased digitisation of financial products, and massive investor interest.

Within the past two years “fintech financing in Asia Pacific has eclipsed that of North America for the first time, and is now four times larger than the European market,” says Cusack.

“Weak legacy IT infrastructure in Asia Pacific countries incentivises quicker adoption of digital technologies, providing a great opportunity for Irish companies, not least in fintech and payments.”

The potential for education services is clear too, he says. What’s more, if the UK leaves the EU, Ireland will become the largest English-speaking education market in the EU at a time when demand for English third-level education across the APAC region is fast growing.

Construction and engineering services, healthcare products and services and agritech solutions are also in demand.

All these sectors, and more, stand to benefit from GDP growth rates across Asia, which average 6%, compared with growth rates of just 2% in Europe and the US. By 2030, Asia will account for two thirds of the world’s middle class, and Asian economies are predicted to be larger than the rest of the world combined in a matter of months.

 

Irish success in Asia Pacific

Very many Irish companies have already successfully capitalised on opportunities in the region. This means that, while opening up new markets in faraway places is always a challenge, first time exporters to the region will, in fact, be following a well established path.

“Most Irish companies’ first foray into the Asia Pacific region is via Australia, Singapore, and Hong Kong. These are familiar places in which to do business, with substantial and highly supportive diaspora networks,” he points out.

On top of that, is an array of Enterprise Ireland supports including business networking and introductions, market research and entry strategy advice, as well as financial support for market diversification.

Irish companies looking to enter the Asian market can also draw from the wealth of experience of those that have already done so. To date, more than 600 companies supported by Enterprise Ireland have exported to the region. In fact, exports by Irish companies to Asia Pacific now surpass €2 billion, having more than doubled since 2012.

 

Learn from the Irish experience in Asia Pacific

The upcoming Ambition Asia Pacific event is an opportunity to find out exactly how they did it, learn from their successes – and mistakes – and pick up invaluable tips.

In a packed programme of events, speakers include Denis Hickie, general manager ATA Group (Ireland & UK); Brian Mehigan, chief strategy officer Kerry Group, and Elaine Coughlan, managing partner and founder of Atlantic Bridge.

Niall Norton, CEO and board member of Openet Telecom; former chief digital and client experience officer at Citi Asia and EMEA Felimy Greene; and John Ferguson, director of country forecasting at the Economist Intelligence Unit will also make presentations.

The event features a number of dedicated breakout sessions, too, spanning financial services, aviation, digital technology, and international education.

It will also include an event on opportunities in China with a panel discussion featuring a number of Irish success stories in the region. This particular breakout session will include a large business delegation from the China Hi-Tech Fair trade show in Shenzhen, who are actively interested in meeting Irish companies with ambition for China.

Admittance is limited and booking out fast so to secure your place at Ambition Asia Pacific register now.